Email marketing  automation
built for ecommerce

Move fast with pre-built automations, real-time audience segmentation, and customisable campaign templates. 100K+ brands across the world trust Klaviyo to increase and retain email revenue.

Send personalised emails that convert

Send dynamic email content based on your customers’ browsing activity and preferences by simply dragging in a content block. Personalise your content based on comprehensive event data like:

  • Recently viewed products
  • Items ordered
  • Bestsellers
  • Abandoned carts
  • Newest products
  • Most viewed products
Graphic shows how easy it is to drag and drop a product recommendation in Klaviyo’s email software

Drive repeat sales with behaviour-based email automation

Develop long term customer relationships when you customise email automations according to channel engagement, profile and event data, predictive analytics, and platform integrations. Nurture retention and increase lifetime value (LTV) with Klaviyo’s pre-built behaviour-triggered automations including:

  • Welcome series
  • Browse abandonment
  • Cross-sell
  • Back-in-stock and price-drop
  • Order and shipping updates
Flow chart shows the logic behind sending a failed payment email in Klaviyo’s email platform
Features to make your life easier—and your emails convert better

Audience segmentation

Target your email audience based on any combination of behaviours, profile properties, location, list membership, predicted properties (LTV, date of next order, etc.), and more—in just a few clicks.

Real-time integrations

Access data from across your entire tech stack to record every action along the customer journey with integrations that take just minutes—no IT team needed.

Built-in templates

Dozens of pre-built templates for already optimised automation flows, emails, forms, and more to create a seamless customer journey. They’re fully customisable and great for any mix of email and text.

Advanced analytics

Track email performance with at-a-glance data visualisations, customisable dashboards, and personalised benchmarks curated specifically for your brand.

100K+ brands trust Klaviyo to increase revenue and improve retention

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