Stand out in their inbox
Personalise every email with purchase history, browsing behaviour, and predicted value—all powered by the built-in Klaviyo Data Platform.
Email marketing that delivers wins—and 63x average ROI
Immediate sales and lasting loyalty. That’s what brands get with email marketing that uses real-time data and AI to power personalisation, sending your customers the right message at the right time, every time.
Trusted by 205,000+ brands
One platform for every customer journey
Automate welcome series, abandoned basket reminders, and post-purchase follow-ups across channels on a single platform.
Let AI do the optimising for you
Cut through the noise, stay out of spam folders, and deliver one-to-one customer experiences at scale with Klaviyo AI.
The secret to better personalisation? Better data.
Get your customer’s attention in a crowded inbox by sending emails they actually want to receive—powering 1:1 personalisation with the Klaviyo Data Platform.
Get a complete picture of every customer and use it to drive smarter targeting. With unified customer profiles and 350+ integrations, building the right audience is easier than ever.
Build smarter segments
Get a complete picture of every customer and use it to drive smarter targeting. With unified customer profiles and 350+ integrations, building the right audience is easier than ever.
Recommend more intelligently
Add personalised product recommendations to emails based on browsing history, past purchases, and more.
Predict and personalise
Target and personalise based on AI-powered analytics like predicted lifetime value, next order date, and churn risk.
Time it perfectly
Use data from across your tech stack to send timely delivery alerts, subscription reminders, loyalty updates and special offers.
Flexible pricing that fits your needs
Visit the pricing page to see all the products and features available to help you create smarter customer journeys and longer-lasting relationships.
INCLUDED
Reach your customers with personalised email campaigns and automated flows.
Keep the conversation going across every channel
Why stop at email? Build omnichannel campaigns and flows that span email, text, WhatsApp, mobile push, web and social, so you can connect with customers wherever they engage – all from one platform.
Start on the right channel
Give customers the updates they want on the channels they prefer, from email and text to mobile push notifications and more.
Drive revenue with every send
Turn customer engagement into revenue with targeted email campaigns that drive action at every stage of the customer journey, from first purchase to repeat order.
Performance, powered by AI
Create faster, personalise at scale, and drive more conversions with Klaviyo AI.
Turn a simple prompt into a branded, ready-to-launch campaign or flow with Composer.
AI-powered experimentation helps you find what works best. Personalised campaigns AI takes it from there, sending the version most likely to resonate with each subscriber.
Provide always-on support across channels and languages with Customer Agent.
Improve inbox placement with Reputation Repair AI and use Personalised Send Time to reach customers when they're most likely to engage.
CUSTOMER SPOTLIGHT
Real results from real brands
Go from idea to inbox faster
Build high-converting emails in a flash with customisable templates, a drag-and-drop editor and Composer—no coding required.
Get started faster
Customise everything
Customise every detail with an intuitive drag-and-drop editor designed to help marketers build great-looking emails with ease.
Keep creative fresh
Create fresh campaign creative from your existing product imagery with Image Remix, Klaviyo's built-in AI image editor.
Create more with AI
Let Composer generate on-brand copy, graphics, subject lines, and audiences in a fraction of the time.
Get everything you need to hit send with confidence
Email templatesEmail templates
Choose from over 160 customisable templates to create and send on-brand emails quickly and easily.
Customer profilesCustomer profiles
Access unified customer profiles that capture real-time data to target and personalise every email with precision.
Email campaignsEmail campaigns
Send one-off, highly personalised emails for announcements, newsletters, holidays and more.
Email AI
Use customer data to personalise every send with AI that recommends the right products, timing and channels for each customer.
Email marketing resources
AI for email marketing
See the figures Klaviyo users are achieving—overall and by industry.
Email table stakes
The best strategies, automations, workflows, and more to grow your brand’s profitability through email.
8 email must-haves
While no marketing channel can guarantee more revenue, email comes pretty darn close.
From inbox to revenue
Three brands share their tried-and-tested best practices for accelerating growth.
Email marketing FAQs
What is Klaviyo email marketing?
Klaviyo email marketing is a platform that helps brands create, send and automate personalised email campaigns using data-driven AI to reach customers with the right message at the right time.
What ROI can brands expect from Klaviyo email marketing?
Klaviyo delivers an average ROI of 63x, and automated emails generate over 14x more revenue per recipient than manual campaigns.
Does Klaviyo support cross-channel marketing beyond email?
Yes, Klaviyo lets you build flows and campaigns that combine email with SMS and mobile push marketing, all from a single platform.
Can I create emails in Klaviyo without coding?
Yes, Klaviyo offers a drag-and-drop editor, over 160 customisable templates, and AI-generated email content, so anyone can build high-converting emails without writing code.
How do I start building an email list with Klaviyo?
Klaviyo offers built-in web forms and over 70 customisable form templates to help you collect new subscribers and gather customer insights directly from your site.
How much does Klaviyo email marketing cost?
Klaviyo pricing starts at $60 per month based on active profiles, and a free tier is available for accounts with fewer than 250 active profiles and 500 monthly email sends.
How can email marketing fuel your overall inbound strategy?
Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI).