Precision email marketing at scale

Email marketing software enables brands to create, send, and track emails to their list of subscribers. With Klaviyo, you can track every click or purchase from an email campaign.

Email marketing emphasises communication and awareness of your brand and products. Emails can generate sales interest, enhance customer engagement, acquire new customers, and create customer loyalty.

Yes, email marketing is very effective. According to Klaviyo data, automated emails drive over 14x higher revenue per recipient (RPR) than manual campaigns.

1. Build your list: Collect email addresses using sign-up forms and incentives like exclusive content or discounts.
2. Choose a platform: Opt for a user-friendly email marketing platform like Klaviyo.
3. Create engaging content: Personalise emails and offer value to your audience.
4. Design for mobile: Ensure emails are mobile-responsive.
5. Segment your list: Divide your list based on demographics, preferences, etc.
6. Automate workflows: Set up triggered and targeted emails.
7. Monitor results: Track open rates, click-through rates, and conversions.
8. Comply with laws: Follow email marketing regulations like GDPR or CAN-SPAM.
9. Test and optimise: A/B test elements to improve performance.
10. Be consistent: Regularly send valuable content to build trust with subscribers.

Costs can vary based on the service and features you choose. With Klaviyo, pricing starts at $60/month based on active profiles. Check out Klaviyo’s pricing for more details. We also offer a free tier for you to explore.

• Use forms
• Use lead generation software
• Simply ask your customers
• Offer freebies
• Leverage social media
• Create free bonus content
• Create a blog and offer a subscription
• Use Klaviyo’s forms and web personalisation

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI).

1. Optimise links: Ensure that your email’s primary call-to-action (CTA) stands out and is prominently placed. Use clear and compelling CTA text that entices recipients to click.
2. Segment your audience: Divide your email list into smaller, targeted segments based on demographics, behaviour, or preferences. Tailor your content and offers to each segment, increasing the relevance and likelihood of clicks.
3. Match subject lines to email content: Craft subject lines that accurately reflect the content of your emails. Misleading or irrelevant subject lines can lead to lower engagement and higher unsubscribe rates.
4. Incentivise customers: Offer exclusive promotions, discounts, or valuable content to your email subscribers. Providing incentives encourages clicks and strengthens the bond with your audience.
5. Ensure email compatibility: Test your emails across different devices, email clients, and browsers to ensure they render correctly for all recipients. Mobile-friendly and well-formatted emails are more likely to generate clicks.