Words to market by
Marketing glossary
What does all that marketing jargon actually mean? We’re here to translate. Learn about common marketing terms to help you better speak—and understand—marketing.
A
B
C
- Click Funnels
- Clicked SMS
- Consented to Receive SMS
- Call To Action (CTA)
- Case Study
- Customer Data Platform (CDP)
- Cold Email
- Conversational Message
- Customer Relationship Management (CRM)
- Custom Keyword
- Customer Journey
- Customer loyalty program
- Customer Profile
- Customer Segment
- Contact Card
- Carrier
- Canada’s Anti-Spam Legislation (CASL)
- Cart Abandonment
- Click Rate
- Cohort analysis
- Content Marketing
- Content personalization
- Conversion Tracking
- Customer acquisition
- Customer data analysis
- Customer data
- Customer experience
- Customer lifecycle management
- Customer retention rate
- Customer segmentation
- Customer service
- Conversion Rate
- Cyber Monday
- Canadian Telecommunications Association (CTA)
- Cellular Telecommunications Industry Association (CTIA)
- Common Short Code Administration (CSCA)
D
E
- Event Count in Google Analytics
- Email Address
- Email Blast
- Email Campaign
- Email Header
- Email List
- Email Marketing Strategy
- Email Nurture
- Email Server
- Email Service Provider (ESP)
- Engaged Segment
- E.123 International
- E.123 National
- E.164
- Ecommerce
- Email Automation
- Email Compliance
- Email deliverability
- Email Fatigue
- Email Marketing
- Explicit vs. Implicit Consent
- Express Consent
- Email Marketing Re-engagement
I
M
- Market Segment
- Marketing campaign
- Marketing Program
- Mini-TCPAs
- Mobile Identification Number
- Mobile Push Notification
- Multimedia Message (MMS)
- Marketing automation
- Marketing campaign automation
- Marketing reporting
- MMS Messaging
- Mobile Marketing
- Mobile Originating (MO)
- Mobile Terminating (MT)
- Multi-channel attribution
- MMS vs SMS
N
P
S
- SMS Conversations
- Subscribe Keyword
- Sent SMS
- Subscriber
- Sending Domain
- Setup Wizard
- Sign-up Form
- Soft Bounce
- Spam Sender
- Special Character
- SWOT Analysis
- SEO Keyword
- SMS List
- Sending Number
- SMS Short Code
- S.H.A.F.T.
- Segmentation
- SMS Compliance
- Short Message Service (SMS)
- Spam
- Sunsetting
- Short Code Council (SCC)
- Short Code Registry
- Single customer view
- Spam Act 2003
- Site Hosting