KLAVIYO FOR RESTAURANTS
Restaurant marketing that delivers smarter growth
Turn first-time diners into regulars with the Klaviyo B2C CRM. It’s the platform built to bring together all your guest data from online ordering, POS, loyalty, and more, along with all the marketing channels you need to boost direct sales.
Trusted by 200,000+ brands
CONNECTED DATA
Get the complete picture of every guest
Every visit, order, reservation, and redeemed offer tells you something about a guest. Klaviyo brings that data together from your ordering, POS, reservation, and loyalty systems, so every guest has one profile: what they order, where, how often, and how much they spend.
- Save time by automatically syncing ordering, POS, reservation and loyalty data
- Work from a single source of truth for every guest, with profiles that unify data from every channel
- Identify regulars, first-timers, frequent guests, high spenders, and lapsed guests without building a report
OMNICHANNEL MARKETING
Personalise messages throughout the guest journey
Send the right message at the right moment using order history, visit frequency, location, and dining format (dine-in, takeout, or delivery) so each message fits the guest who receives it. Reach guests by email, SMS, and more, all from one place.
- Set up welcome, first-visit thank-you, birthday, and win-back flows once and let them run.
- Speak to each restaurant's guests with location segments, and reuse the same templates everywhere.
- Grow direct orders alongside your delivery apps by collecting sign-ups when guests order direct, on your website, and in store.
- Greet new loyalty members and thank your best guests by sending special offers to VIP segments.
Integrate with the systems behind every order, reservation, and reward
Start building relationships from the first reservation
Create personalized experiences that lead to lasting loyalty
PREDICTIVE ANALYTICS
See what brings guests back
Know who is likely to return, when a nudge might help, and which locations, menu items, and offers are working. Klaviyo turns your guest data into predictions, analytics, and reports your whole team can use.
- See predicted next-order timing, churn risk, and lifetime value for every guest.
- Time sends around when a guest is most likely to order again, and save offers for when they matter most.
- Compare locations, menu items, and personalized campaigns to see what brings guests back, and test campaigns automatically.
AI AND AUTOMATION
Do more with a lean team
Restaurant marketing teams are often small and busy. Klaviyo gives you ready-made flows, simple segmentation, and AI that helps with the busywork, so great guest marketing fits into your day.
- Launch faster with flow and email templates for welcome messages, birthdays, win-back campaigns, and more.
- Draft campaign copy with K:AI, including announcements for new menu items, and stay in control of what sends.
- Ask Composer questions about your data and run audits on a schedule.
Serve up seamless experiences with Klaviyo
Klaviyo AI
Fast-track campaigns, uncover insights, and optimise performance with Composer, an AI agent that knows your restaurant.
Klaviyo Marketing
Engage guests at key moments with data-driven automation for email, SMS, mobile push, RCS, WhatsApp, social and more.
Klaviyo Analytics
Get a deeper understanding of who your guests are, what they want, and what they are likely to do next.
Klaviyo Data Platform
Build unified guest profiles from ordering, POS, reservation, and loyalty data to power seamless interactions across channels.
See why restaurants and hospitality brands choose Klaviyo
How switching to Klaviyo helped Stone Brewing hit its revenue goals
Read Stone Brewing’s story
McConnell’s Fine Ice Creams connects POS, online delivery, and ecommerce in Klaviyo
Read McConnell’s Fine Ice Creams’ story
Legal Sea Foods saw 6.4x subscriber growth in its first 6 months on Klaviyo
Read Legal Sea Food’s story
Eureka! Restaurant Group centralises customer data in Klaviyo B2C CRM
Read Eureka! Restaurant Group’s story
Pi Co. drives 54% of Klaviyo revenue with email and SMS automations
Read Pi Co.’s storyAdditional marketing resources for restaurants
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Find out how email marketing can be a game-changer, and get expert recommendations on connecting with your customers.
11 restaurant marketing ideas for 2025
New research from 8,000+ global consumers reveals how restaurants should focus their efforts to bring in new customers.
Restaurant marketing FAQs
What is restaurant marketing?
Restaurant marketing is the sum of all activities aimed at promoting your food, service, and overall dining experience. This includes online advertising, social media engagement, and email marketing. Klaviyo integrates with various platforms to give you a unified approach to restaurant marketing.
Why is marketing important for restaurants?
Marketing is the engine that drives customer awareness and engagement for restaurants. With an effective marketing strategy, you can attract new guests, retain existing ones, and build lasting relationships. Klaviyo helps you automate this process, allowing you to focus on what you do best—serving great food and delivering memorable experiences.
Should restaurants have an email list?
Having an email list is crucial for any restaurant wanting to establish a direct line of communication with guests. Klaviyo provides easy-to-use tools for growing your email list and leveraging it for targeted marketing campaigns.
Does email marketing work for restaurants?
Absolutely, email marketing is a highly effective way to communicate with guests. It’s widely considered a high-ROI marketing channel. With Klaviyo, you can easily segment your audience and send personalised messages, be it special offers or event invitations, that resonate with your guests.
How do restaurants use email marketing?
Restaurants use email marketing to send out newsletters, special offers, event announcements, and more. With Klaviyo’s advanced segmentation features, you can target specific audience groups, such as those who haven’t visited in a while, to send relevant offers and re-engage them.
How can Klaviyo help in guest retention?
Guest retention is key to a restaurant’s success. Klaviyo’s automated email sequences can help you nurture customer relationships by sending them timely, relevant content. Whether it’s a birthday discount or a loyalty programme update, keep your guests engaged and coming back for more.
How can I increase restaurant sales with Klaviyo?
Increasing sales is the ultimate goal for any restaurant. Klaviyo’s detailed marketing analytics provide you with insights on guest behaviour, helping you tailor your marketing strategies. Use these insights to send promotions that drive traffic and sales, ensuring a busy dining room and a healthy bottom line.
What makes Klaviyo different for restaurant marketing?
Klaviyo easily unifies all your guest data from online ordering, POS, loyalty programmes, reservations, and more, so your restaurant can deliver seamless experiences across every channel. Plus, it lets you use all that data to fuel robust segmentation and advanced analytics, so you can create and target super-personalised marketing campaigns at scale.
How do I get started with Klaviyo for restaurant marketing?
Getting started with Klaviyo is easy. Simply sign up, import your email or SMS list, and you can send your first campaign in no time. Our intuitive dashboard and step-by-step guides make it simple for anyone to master restaurant marketing.