Why is marketing important for restaurants?

Marketing is the engine that drives customer awareness and engagement for restaurants. With an effective marketing strategy, you can attract new guests, retain existing ones, and build lasting relationships. Klaviyo helps you automate this process, allowing you to focus on what you do best—serving great food and delivering memorable experiences.

Should restaurants have an email list?

Having an email list is crucial for any restaurant wanting to establish a direct line of communication with guests. Klaviyo provides easy-to-use tools for growing your email list and leveraging it for targeted marketing campaigns.

Does email marketing work for restaurants?

Absolutely, email marketing is a highly effective way to communicate with guests. It’s widely considered a high-ROI marketing channel. With Klaviyo, you can easily segment your audience and send personalised messages, be it special offers or event invitations, that resonate with your guests.

How do restaurants use email marketing?

Restaurants use email marketing to send out newsletters, special offers, event announcements, and more. With Klaviyo’s advanced segmentation features, you can target specific audience groups, such as those who haven’t visited in a while, to send relevant offers and re-engage them.

How can Klaviyo help in guest retention?

Guest retention is key to a restaurant’s success. Klaviyo’s automated email sequences can help you nurture customer relationships by sending them timely, relevant content. Whether it’s a birthday discount or a loyalty program update, keep your guests engaged and coming back for more.

How can I increase restaurant sales with Klaviyo?

Increasing sales is the ultimate goal for any restaurant. Klaviyo’s detailed marketing analytics provide you with insights on guest behaviour, helping you tailor your marketing strategies. Use these insights to send promotions that drive traffic and sales, ensuring a busy dining room and a healthy bottom line.

What makes Klaviyo different for restaurant marketing?

Klaviyo easily unifies all your guest data from online ordering, POS, loyalty programs, reservations, and more, so your restaurant can deliver seamless experiences across every channel. Plus, it lets you use all that data to fuel robust segmentation and advanced analytics, so you can create and target super-personalised marketing campaigns at scale.

How do I get started with Klaviyo for restaurant marketing?

Getting started with Klaviyo is easy. Simply sign up, import your email or SMS list, and you can send your first campaign in no time. Our intuitive dashboard and step-by-step guides make it simple for anyone to master restaurant marketing.

KLAVIYO FOR RESTAURANTS

Restaurant marketing that delivers smarter growth

Turn first-time diners into regulars with the Klaviyo B2C CRM. It’s the platform built to bring together all your guest data from online ordering, POS, loyalty, and more, along with all the marketing channels you need to boost direct sales.

Serve up seamless experiences with Klaviyo

Klaviyo Marketing

Engage guests at key moments with data-driven automation for email, SMS, mobile push, and more.

Klaviyo Data Platform

Build unified guest profiles and use all your data in real time to power seamless interactions across channels.

Klaviyo Analytics

Get a deeper understanding of who your guests are, what they want, and what they’re likely to do next.

Klaviyo AI

Unlock strategic insights, fast-track creativity, and optimise performance like never before.

All-in-one convenience

The ingredient that keeps guests coming back

Use all your guest data to fuel tailored experiences across channels, from email and SMS to mobile push. Klaviyo acts as your single source of truth, so you can put your data into action quickly.

Track each guest’s preferences, order history, visit frequency, and spending habits.
Identify and nurture first-time and frequent guests, high spenders, and unengaged audiences.
Deliver the right content for each guest based on their preferred dining format: in-person, takeout, or delivery.

smarter personalisation

Deliver made-to-order experiences at scale

Boost orders, loyalty, and revenue by personalising interactions to suit each guest’s taste.

Run VIP-only events, announce new menu items, target promotions, and cross-sell merch with segmentation.
Use Klaviyo AI and past orders to recommend new dishes returning guests will love.
Use automated flows to follow up with first-time guests, offer birthday discounts, send reservation reminders, and more.

Restaurant table with plates of food. Overlay text titled "VIP Segment" lists criteria for customer segmentation, including revenue and reviews.

Connect your reservations, ordering, loyalty data, and more with 350+ integrations

scalable analytics

Get smarter data insights  on the fly

Deliver deeper personalisation, predict future activity, and make more dough with all your data in one place.

Boost engagement and revenue with dynamic campaign optimisation, automated testing, and AI-driven targeting.
Simplify decision-making with real-time insights about locations, menu items, marketing strategies, and more.
Stay ahead of guest needs with predictive analytics that forecast next-order timing, churn risk, and lifetime value.

Hands preparing a dish with microgreens and carrots. Overlay text shows a location segment for Boston with 2,659 orders.

Effortless growth

Take your profits back from delivery apps

Don’t stake your success on third-party apps that keep demanding a bigger piece of the pie. Instead, build relationships and manage orders directly—while watching your profit margins rise.

Stay in touch with guests via email and SMS contact lists: the best way to deliver personalised promotions and campaigns.
Attract future VIPs by syncing with Google and Meta ad syncing and Lead Ads integration.
Create long-term guest relationships that lessen your reliance on transactional third-party platforms.

Woman in a restaurant eating, with overlay showing toggles for Google Ads and Meta Ads.

See why restaurants using Klaviyo average 75x ROI

Stone Brewing outdoor restaurant with patrons dining under string lights. Text: "62.8% YoY flow revenue growth from Klaviyo’s GoTab integration.

How switching to Klaviyo helped Stone Brewing hit its revenue goals

Stone Brewing’s story

McConnell's ice cream tubs with text: "55x ROI with Klaviyo’s Olo and Square integrations.

McConnell’s Fine Ice Creams connects POS, online delivery, and ecommerce in Klaviyo

McConnell’s Fine Ice Creams’ story

Legal Sea Foods saw 6.4x subscriber growth in its first 6 months on Klaviyo

Legal Sea Foods’ story

Additional marketing resources for restaurants

10 email marketing tips for restaurants

Find out how email marketing can be a game-changer, and get expert recommendations on connecting with your customers.

Explore restaurant marketing tips

Klaviyo AI interface showing an SMS A/B test. Message 1 has a 43.2% click rate, and Message 2 has a 27.2% click rate.

11 restaurant marketing ideas for 2025

New research from 8,000+ global consumers reveals how restaurants should focus their efforts to bring in new customers.

Browse restaurant marketing ideas

Restaurant marketing FAQs

Restaurant marketing is the sum of all activities aimed at promoting your food, service, and overall dining experience. This includes online advertising, social media engagement, and email marketing. Klaviyo integrates with various platforms to give you a unified approach to restaurant marketing.