The notification they don't swipe away
Timing can be the difference between ‘maybe later’ and ‘just bought it’. Reach customers with personalised messages that show up exactly when they need them.
SMS marketing built for smarter sends
Reach, convert and retain customers with personalised, timely conversations – all powered by AI and unified data.
Trusted by 205,000+ brands
Personalisation starts with understanding
Use automated keyword conversations to learn what shoppers actually want, then use those insights to make every campaign a little more personalised.
A little help goes a long way
Your AI-powered Customer Agent is always available to answer questions, recommend products and help customers check out with confidence.
Data that makes every notification worthwhile
Stronger customer relationships start with having the best data, so you’re sending the timely, relevant texts they actually want to receive.
One customer view
Quickly and easily segment, personalise and act on insights, with all your experiences powered by the Klaviyo Data Platform.
Smarter conversations
Use Automated SMS Conversations to quickly address FAQs and create tailored experiences by learning more about your customers, such as their preferences or style.
Consent made simple
Collect marketing consent separately from transactional consent (such as order confirmations or delivery updates) to give subscribers control over the types of messages they receive.
Stay on top of SMS compliance
Keep an eye on your SMS compliance health, catch issues earlier, and get guidance on what to do next. The Compliance Hub helps you stay proactive as requirements evolve.
Flexible pricing that fits your needs
Visit the pricing page to see all the products and features available to help you create smarter customer journeys and longer-lasting relationships.
SMS
Calculate your messaging costs based on volume
Go wherever you grow
With all your channels on a single platform, it’s easy to combine SMS, email, and mobile app marketing into global omnichannel experiences.
Every touchpoint counts
Meet your customers where they are with multi-channel flows, automatically sending the right experience to each customer.
Growth without borders
Engage customers globally with SMS available in over 20 countries.
Peace of mind included
Send messages confidently, ensuring compliance and building subscriber trust to boost engagement.
The AI advantage for marketers
Create high-performing, personalised experiences with Klaviyo AI (K:AI).
Use Personalised Flows to tailor SMS based on each subscriber’s profile, purchase history and engagement, so messages feel more relevant.
Engage high-intent shoppers 24/7. K:AI Customer Agent delivers human-like conversations that increase sales.
Send each text at the perfect time for every subscriber, boosting clicks and conversions automatically.
Coordinate SMS, email, push notifications and more. With channel affinity, channels work harder and perform better—together.
Optimise when sign-up forms appear for each visitor—growing your SMS list faster with higher-value subscribers.
Automatically test variants of an SMS campaign, send the ideal version to each subscriber, and boost engagement at scale.
CUSTOMER SPOTLIGHT
Real brands. Real results.
Tap into actionable SMS insights
Make smarter decisions for your SMS strategy with built-in multi-channel reporting.
Know what worked
No double counting here. Accurately attribute a sale to the last channel engaged with, whether it’s email, SMS or mobile messaging, using last-touch multi-channel attribution.
Stay within budget
Easily manage budgets with usage reporting that shows how much you’re spending across every channel.
See the trends
Enhance your SMS performance by analysing trends in subscriber growth and engagement across channels with multi-channel performance reporting.
Everything your texts have been missing
K:AI Customer Agent
Give your customers a 24/7 personal shopping and service assistant, boosting satisfaction and sales.
Customer profiles
Target and personalise every text more accurately with customer profiles that capture real-time data.
Web forms
Find over 70 customisable form templates to help you collect new subscribers and gather insights.
Flows
Automate personalised SMS based on customer behaviour and preferences.
Segmentation
Personalise every text with granular segmentation, and create segments even faster with AI.
SMS marketing resources
SMS marketing guide for 2025 campaign success
Everything you need to know to implement SMS in your omnichannel marketing strategy.
2025 SMS marketing benchmarks by industry
Find opportunities by learning how your SMS marketing compares with other brands in your industry.
The marketer’s guide to SMS deliverability
Understand the ins and outs of deliverability to ensure your customers always receive your texts.
A step-by-step blueprint for moving your SMS marketing programme to a new platform
Easily migrate your SMS data with our easy-to-follow guide.
A step-by-step guide to integrating email & SMS
Discover how to start boosting ROI by integrating your SMS marketing with your email marketing strategy.
How RCS is changing text message marketing
Apple devices now support Rich Communication Services (RCS), which enables rich media, interactive elements and more.
SMS marketing FAQs
What is SMS marketing?
SMS marketing is the practice of sending customers and prospective customers marketing messages, promotions, announcements, reminders and more by text message. Learn more about SMS marketing.
Why is SMS marketing important?
Most consumers (74%) subscribe to SMS messages from 2 to 5 brands, with 72% globally interested in weekly texts from brands, highlighting the growing preference for SMS marketing. Learn more by reading our SMS consumer report.
Why is SMS marketing effective?
65% of consumers said they purchased something they had planned to buy sooner because of a text message, and 72% of consumers globally are interested in receiving weekly texts from brands.
What are some SMS best practices?
Some SMS best practices include urgency, directness, personalisation, a balanced sending cadence, and value or exclusivity.
Does Klaviyo SMS support alcohol brands?
Yes, Klaviyo SMS includes age gating to help alcohol retailers confirm the legal drinking age before communicating with subscribers, and it is supported in countries including the US, UK, Australia and several European markets.
What AI features does Klaviyo offer for SMS marketing?
Klaviyo AI powers 24/7 customer conversations, automatic send-time optimisation, channel affinity coordination, sign-up form optimisation, and automated campaign variant testing to boost engagement and conversions.
What results have brands seen using Klaviyo SMS?
Brands that use Klaviyo for both email and SMS see a 19% increase in GMV growth rate, with individual brands such as Rebecca Minkoff seeing a 23% year-on-year boost in SMS revenue in their first 70 days.
Why is it better to have email and SMS on the same platform?
It’s better to have email and SMS on the same platform so you have a holistic view of your customers and complete control over your marketing efforts. With Klaviyo, you can better personalise and segment campaigns using SMS, email, mobile push notifications, and reviews in one centralised place.
How does Klaviyo charge for SMS?
SMS and MMS messages cost a different number of credits, depending on the country of the message recipient. Explore SMS and MMS pricing.
In which countries is Klaviyo SMS available?
Klaviyo SMS is currently available in the United States, Canada, the United Kingdom, Australia, New Zealand, France, Germany, the Netherlands, Ireland, Austria, Spain, Switzerland, Denmark, Finland, Norway, Sweden, Italy, Portugal, Belgium, Poland, Hungary, Luxembourg, and Mexico, and we are continuing to expand into new regions.