Go beyond basic segments
Build audiences around what customers browse, buy and do, updating in real time. No manual list uploads, no spreadsheet tagging.
KLAVIYO VS
Over 50K brands hit a ceiling with Mailchimp—and scaled with Klaviyo
Do more with less work: audiences built from real customer behavior, automation across email and SMS, and reporting that shows what earned the revenue, included in every Klaviyo plan.
See segmentation
Automate the busywork
Composer drafts launch-ready campaigns from your own customer data, and prebuilt flows cover the ones you'd rather not build twice.
Demand honest ROI
Multi-touch attribution across email, SMS and push, plus industry benchmarks that tell you whether a number is any good.
Built to keep up as you grow
75+ new features and counting across AI, new channels, and analytics. The platform you pick today should still fit in two years.
Customer Spotlight
We wanted a full overview of the customer, but that wasn’t available in Mailchimp at all.
Sandip Chaudhuri, VP of product marketing, Parts Avatar
Powering 205,000+ relationship-driven brands across 100+ countries
Klaviyo vs Mailchimp, feature by feature
Is Klaviyo better? Depends on what you need your marketing to do. Here’s what each platform includes, and why it matters when you switch.
Feature | Klaviyo | Mailchimp | Why this matters |
|---|---|---|---|
Email, SMS, RCS, mobile push, and WhatsApp | No RCS, push, or WhatsApp | Use the channels your customers use, without siloed separate platforms. One customer record, one contract, clear behavior signals that enable true cross-channel personalization. | |
Channel affinity and omnichannel 1:1 personalized send time | Easily reach each customer where they are most engaged across multiple channels at the best time for each individual | ||
AI agent for building and refining automated flows | Identify gaps across your campaigns, segments, and flows to uncover your highest-impact growth opportunities. | ||
Omnichannel AI Customer Agent | Answer questions, recommend products, and drive purchases automatically across every channel, 24/7. | ||
Native Helpdesk | One shared view of every customer so marketing and service work better together and every interaction gets smarter. | ||
AI-based product recommendations | More personalized product recommendations increase the likelihood of a customer converting | ||
Omnichannel, multi-touch attribution | Understand what channels are driving revenue beyond just the last click | ||
Flexible flow branching | Going beyond yes/no splits to build more personalized customer journeys, with less setup work and more revenue. | ||
Native product reviews offerings | Showcase reviews across the customer journey to build customer trust and increase conversions | ||
400+ pre-built integrations | Signups collected where your customers already spend time land in the same profiles your flows use. | ||
Advanced user identification | Turning more website actions to automation flows to drive additional revenue. |
See how Klaviyo outranks Mailchimp on G2
On G2, Klaviyo scores higher than Mailchimp on segmentation, A/B testing, revenue analytics, workflow capability, ROI analytics, integration APIs, outbound email, and customization. Source: G2 category scores, September 2026. → See the full G2 comparison
Start for free, and only pay for active profiles
Free plans include multi-step flows, A/B testing, and SMS credits. Unlike Mailchimp, Klaviyo doesn’t charge for inactive, opted-out profiles.
INCLUDED
Reach your customers with personalised email campaigns and automated flows.
They left Mailchimp. Now they’re thriving.
Here’s what your move looks like
First, your data arrives
We automatically sync your contacts, lists and email engagement history.
Then, you build your content
Mailchimp keeps sending while you recreate your email templates, forms, and flows in Klaviyo.
Go live when you’re ready
Once everything looks good, switch your online store from Mailchimp to Klaviyo and set your content live.
Ready to move beyond Mailchimp?
Start free with Klaviyo to automate across channels, personalize from real customer behavior, and see exactly what drives revenue—without disrupting your current sends.
FAQ for moving from Mailchimp to Klaviyo
How do I migrate from Mailchimp to Klaviyo?
It’s four steps in the migration guide. Your contact data moves over in a one-time sync, then you rebuild templates and automations in Klaviyo. The guide sequences it so your current sending stays live while you work.
Is it easy to learn Klaviyo as a Mailchimp user?
Klaviyo does more, so there is more of it to learn. Most of it maps to what you already do: a list becomes a segment, a campaign is still a campaign. Where it goes further, like behavioural segments and multi-branch flows, Klaviyo Academy, live training, and prebuilt flows give you a running start.
How much does Klaviyo cost compared to Mailchimp’s pricing?
Klaviyo’s paid email plans start at $20/month. Pricing is based on active profiles, meaning the people you actually market to rather than everyone sitting in your list, so a large inactive list doesn’t drive up your bill. Multi-step flows are included in every plan at no extra feature cost. Both pricing pages are public, so you can compare the price for your own list size on each.
How is Klaviyo priced, and what counts as an active profile?
An active profile is someone you can market to: a person subscribed to email or SMS, or someone you sent to during the billing period. Suppressed and opted-out profiles don’t count towards it. Your plan is sized by how many active profiles you have, so your bill changes when that number crosses a tier.
Will Klaviyo work if I’m not an ecommerce brand?
Yes. Klaviyo works with whatever customer data you already have, not just orders: sign-ups, bookings, subscriptions and support history. Its 400+ pre-built integrations cover most of the tools a growing business already uses.
Is there a free plan?
Yes. Klaviyo’s free plan includes full multi-step flows, A/B testing, an SMS credit and the integration library, so you can build and test real automation before you pay for anything.
Do I lose my templates and automations when I switch?
Your contact data moves over in a one-time sync. Templates and automations are rebuilt in Klaviyo, and Composer (Beta) plus the template library make that faster than starting from scratch.
Which channels does Klaviyo support beyond email and SMS?
Mobile push, WhatsApp and RCS. All of them run off the same customer profiles as your email and SMS, so a message on one channel knows what happened on another.
What SMS and WhatsApp capabilities does Klaviyo include?
SMS campaigns and flows with two-way replies, and WhatsApp for both marketing and transactional sends. Both use the same profiles, segments, and flow builder as email, so you are not rebuilding an audience for each channel.
What kind of customer support does Klaviyo offer?
Live training sessions, office hours, Klaviyo Academy courses and certifications, Help Centre articles, and the Klaviyo Community forum.
How do I pick the best marketing platform for my business?
Look for clear ROI and pricing you can predict. Klaviyo is built so you can see what your marketing earned and put more behind the parts that work.