Smarter segmentation
No manual-tagging or spreadsheet toggling here. Real-time segmentation updates based on profile and behaviour data from 300+ integrations mean every message you send is perfectly personalised and up to date.
klaviyo vs. mailchimp
Go ahead, compare. Klaviyo drives growth that Mailchimp can’t.
With smarter segmentation, cross-channel flows, and data consolidation, Klaviyo is built to drive more growth for ecommerce brands.
Have it all—in the platform built for ecommerce
- Activate centralised customer data
from across your tech stack to send timely and relevant messages
- Connect across channels
with a seamless email, SMS, mobile push, and reviews experience
- Guide your marketing
with built-in AI, ecommerce automations, predictive analytics, and benchmarks
- Grow your business
including your lists, customer lifetime value, and total revenue
35K brands have switched from Mailchimp to Klaviyo
Klaviyo vs. Mailchimp
With Klaviyo, ecommerce brands get more.
|
Klaviyo |
Mailchimp | |
|---|---|---|
|
Expertise |
✓ Built for ecommerce & retail marketers |
X Built for broad, general use |
|
Segmentation |
✓ Update in real-time |
X Can take up to 2 hours |
|
Automation |
✓ Advanced flow triggers for email, SMS, & mobile push |
X Basic flow triggers, no mobile push |
|
Coupons |
✓ Static & unique coupon codes |
X No unique coupon codes |
|
Integrations |
✓ 350+ built-in ecommerce integrations |
X Limited ecommerce integrations |
|
Reporting |
✓ Customisable multi-channel & campaign reporting |
X Limited reporting customisation |
|
Template library |
✓ 60+ retail-specific automation templates (including browse abandonment, price drop, & back-in-stock) |
X No retail-specific automations; generic only |
|
SMS marketing |
✓ Available in UK, AT, FR, DE, NL, IE, ES, CH, DK, SE, NO, FI, IT, PT, US, CA, AUS, NZ |
X Not available outside of the US |
|
AI |
✓ AI for segment creation, email, SMS, & reviews (with A/B testing, peer benchmarks, & predictive analytics) |
X Available for email only |
Don’t limit your growth. Switch today.
Built for ecommerce, better for ecommerce
Smarter automated flows
Drive more revenue with less effort. Trigger flows when someone joins a segment based on third-party data like shipment delivery, VIP points, quiz results, and more. Plus use essential pre-built flows like back-in-stock and price drop.
Smarter reporting and analytics
Slice and dice your data however you want with customisable, detailed reporting. Review performance for each channel, campaign or automation, and industry-specific benchmarks.
We wanted a full overview of the customer, but that wasn’t available in Mailchimp at all.
Sandip Chaudhuri
VP of product marketing, Parts Avatar
Success stories: hear from brands who left Mailchimp
Learn from 5 major ecommerce brands why switching to Klaviyo is the smart choice.
Migrate from Mailchimp in 4 easy steps
Learn how to transition from Mailchimp, including moving all your data with a one-time sync.
Frequently asked questions
Comparing Klaviyo to Mailchimp is a little like comparing apples to bananas. Klaviyo is the smarter platform designed for ecommerce marketing; Mailchimp is a legacy email automation service with clunky functionality. While it may be less expensive initially, Mailchimp hits you with hidden fees and add-on costs. With Klaviyo, every plan includes access to the ecommerce tools you need to drive growth.
Visit our pricing page to estimate your monthly cost.