klaviyo vs. mailchimp

Go ahead, compare. Klaviyo drives growth that Mailchimp can’t.

With smarter segmentation, cross-channel flows, and data consolidation, Klaviyo is built to drive more growth for ecommerce brands.

Have it all—in the platform built for ecommerce

  • Activate centralised customer data

    from across your tech stack to send timely and relevant messages

  • Connect across channels

    with a seamless email, SMS, mobile push, and reviews experience

  • Guide your marketing

    with built-in AI, ecommerce automations, predictive analytics, and benchmarks

  • Grow your business

    including your lists, customer lifetime value, and total revenue

35K brands have switched from Mailchimp to Klaviyo

Klaviyo vs. Mailchimp

With Klaviyo, ecommerce brands get more.

Klaviyo

Mailchimp

Expertise

✓ Built for ecommerce & retail marketers

X Built for broad, general use

Segmentation

✓ Update in real-time

✓ Multiple uses—forms, automations, & reporting

X Can take up to 2 hours

X Limited uses, reliance on manual tagging

Automation

✓ Advanced flow triggers for email, SMS, & mobile push

X Basic flow triggers, no mobile push

Coupons

✓ Static & unique coupon codes

X No unique coupon codes

Integrations

✓ 300+ built-in ecommerce integrations

X Limited ecommerce integrations

Reporting

✓ Customisable multi-channel & campaign reporting

✓ RFM & funnel analysis (Klaviyo CDP)

X Limited reporting customisation

Template library

✓ 60+ retail-specific automation templates (including browse abandonment, price drop, & back-in-stock)

X No retail-specific automations; generic only

SMS marketing

✓ Available in UK, IRL, DE, US, CA, AUS, NZ

✓ Keyword opt-in, branded links, two-way messaging, age gating, & shipping notifications

X Not available outside of the US

X Basic SMS features

AI

✓ AI for segment creation, email, SMS, & reviews (with A/B testing, peer benchmarks, & predictive analytics)

X Available for email only

Don’t limit your growth. Switch today.

Built for ecommerce, better for ecommerce

We wanted a full overview of the customer, but that wasn’t available in Mailchimp at all.

Sandip Chaudhuri
VP of product marketing, Parts Avatar

Frequently asked questions

Comparing Klaviyo to Mailchimp is a little like comparing apples to bananas. Klaviyo is the smarter platform designed for ecommerce marketing; Mailchimp is a legacy email automation service with clunky functionality. While it may be less expensive initially, Mailchimp hits you with hidden fees and add-on costs. With Klaviyo, every plan includes access to the ecommerce tools you need to drive growth.

Visit our pricing page to estimate your monthly cost.