Drag-and-drop template builder

Save time with 100+ pre-built email marketing templates

Create high-converting campaigns in no time with flexible HTML templates. Welcome series, VIP flows, review requests, marketing automations—designing your ideal customer journey is fast and easy with our drag-and-drop builder.

2024 G2 badges for Klaviyo as category leader for Email Template Builder and Personalisation
G2 category leader for Email Template Builder and Personalisation

High-performing templates for email and more

Choosing Klaviyo for your email and SMS marketing gives you access to 100+ expertly built templates for email, SMS, forms, and automations—all easily customisable in our content editor. Plus, find inspiration in our showcase, your one-stop inspirational library of high-performing emails, flows, and texts from real Klaviyo customers—including the real results and performance.

A set of three examples of high performing templates used by actual Klaviyo customers.
Simplify your marketing efforts
With our ever-growing library of data-supported templates and intuitive tools, you’ll reach customers and drive sales even quicker.

Email templates, built-in

Create professional emails with customisable templates and branding, designed to grow revenue using data-supported best practices.

Dynamic product feed

With real-time updates, you can send personalised recommendations based on a customer’s product interaction, items viewed, and purchase history. Just drag and drop directly into your email or SMS.

Subject line AI

Our subject line assistant offers high-impact subject lines based on your brand, product, and the goal of your campaign.

Built for conversion

Explore designs for email newsletters, sales, announcements, and more—made for brands selling online.

Accelerate sales with data-proven email templates

Because we’ve already built and tested our templates, you’re just a few clicks away from successfully launching a welcome series, newsletter, and campaign—no coding required. And more importantly, you’re just a few clicks away from driving revenue faster.

Example vintage stereo amplifier email showing drag and drop tool adding a product block

Grow your marketing list with web sign-up form templates

  • 50 ready-to-use templates, easily customised with your branding
  • Variety of formats: flyouts, pop-ups and embedded form types
  • Built for omnichannel ease—single or multi-step forms to grow email and SMS subscribers at the same time
Sign-up form to receive offer emails that includes 15% off first order

Built-in automation templates

Dozens of essential automated flows are ready to go, fully customisable, and great for any mix of email and text. Use these pre-built automations, and others, to create a seamless customer journey:

  • Welcome series
  • Cart and browse abandonment
  • Winback and cross-sell
  • Back in stock
  • Order and shipping updates