Shopify email templates
Shopify store? These email templates are for you, designed specifically for Shopify ecommerce workflows.
Shopify - Back in stock
Gift card notification
Order confirmation
Shipping confirmation
Shipping update
Order cancelled
Shipment out for delivery
Refund notification
Shipment delivered
Customer password reset
Customer account welcome
Customer account activation
Get started quickly with Klaviyo email templates
How to choose the best email template for your campaign
Template type
Start with what you’re sending. Filter by goal or use case—like welcome series, promos, announcements, abandoned baskets, or win‑back campaigns—to see relevant templates built for that job.
Layout and design
Filter by layout: simple single-column emails for quick updates, multi-column grids to showcase products, or text-led designs for personal messages and order updates. Click any template to view the full design
Seasonal themes
Browse templates tagged for key moments—BFCM, Valentine’s Day, Mother’s Day, and dozens more—so your campaigns always feel timely.

How to customise template layouts, styles, and images
Intuitive drag-and-drop editor
Swap in your own text, images, buttons, columns, and tables in a few clicks—no HTML required. Rearrange blocks visually so every template matches your brand.
Global brand styles and content
Set your logo, colours, button styles and fonts once, then apply them across templates for a consistent look across campaigns. Save whole sections as universal content you can reuse and update across multiple templates.
Image Remix Klaviyo AI
Use AI to edit images directly in the template editor: change backgrounds, swap colours, and add or remove objects with a simple prompt—no extra design tools required.

How to optimise email campaigns with AI
Built-in email AI Klaviyo AI
Generate subject lines, body copy, new sections, or entire emails in seconds. Run AI-powered A/B tests that predict the best-performing variant for each customer based on past engagement.
Dynamic product content Klaviyo AI
Automatically insert product blocks that adapt to each shopper via AI-powered product feeds based on browsing and purchase behaviour.
Marketing Agent Klaviyo AI
Stop writer’s block before it starts. Marketing Agent can fully design and draft email campaigns for you to review. It’s trained on your brand guidelines and adapts to performance, seasonality, and benchmarks so that timing, content, and offers stay relevant.

How to send out your campaign
Visual inbox testing
Preview how your email will look in popular inboxes, across devices, and in dark mode so you can catch layout or contrast issues before you send it.
Preview with real data
Test with live customer data by selecting a specific profile. Check that your template’s dynamic products, personalised content, and CTAs are all rendering exactly as expected.
Personalised send timeKlaviyo AI
Deliver each email at the optimal time for every subscriber based on their historical open and click behaviour, so your emails land when people are most likely to engage.

How leading brands ship smart campaigns fast

“The biggest unlock from Klaviyo has been personalisation at scale. We can do things we’ve never been able to do before because everything is under one roof. We can find our best customers and treat them like our best customers.”
– Melanie Fox, Director of lifecycle marketing

“Our team couldn’t believe how easy Klaviyo was to use. It was so simple for us to go in and create sends without having to do SQL queries or understand a relational database.”
– Matthew Seifert, VP of CRM

“Klaviyo is keeping up and supporting us at every next step, consistently rolling out new features that enable us to do new and interesting things, which allows us to grow.”
– Shannon Jörgenfelt, Senior Manager of Email and Retention
Go beyond templates and build complete campaigns from scratch with AI
Marketing Agent can automatically create email drafts for you to review. It learns your brand by analysing your website’s images, colours, and copy. Edit drafts however you like, generate fresh campaigns weekly, and nothing ever sends without your approval.

Email templates FAQ
Yes, Klaviyo’s library of 160+ email templates is free to use once you sign up for an account. You can access, customise, and send templates without any design or coding fees.