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Free email templates

Shopify email templates

Shopify store? These email templates are for you, designed specifically for Shopify ecommerce workflows.

Get started quickly with Klaviyo email templates

How to choose the best email template for your campaign

Template type
Start with what you’re sending. Filter by goal or use case—like welcome series, promos, announcements, abandoned baskets, or win‑back campaigns—to see relevant templates built for that job.

Layout and design
Filter by layout: simple single-column emails for quick updates, multi-column grids to showcase products, or text-led designs for personal messages and order updates. Click any template to view the full design

Seasonal themes
Browse templates tagged for key moments—BFCM, Valentine’s Day, Mother’s Day, and dozens more—so your campaigns always feel timely.

Three overlapping email templates on a red background, featuring a fitness referral programme, a cityscape, and a shopping theme.

How to customise template layouts, styles, and images

Intuitive drag-and-drop editor
Swap in your own text, images, buttons, columns, and tables in a few clicks—no HTML required. Rearrange blocks visually so every template matches your brand.

Global brand styles and content
Set your logo, colours, button styles and fonts once, then apply them across templates for a consistent look across campaigns. Save whole sections as universal content you can reuse and update across multiple templates.

Image Remix Klaviyo AI
Use AI to edit images directly in the template editor: change backgrounds, swap colours, and add or remove objects with a simple prompt—no extra design tools required.

Image editing interface showing a woman in a pink dress, with options to modify the image and a prompt to change the dress to white.

How to optimise email campaigns with AI

Built-in email AI Klaviyo AI
Generate subject lines, body copy, new sections, or entire emails in seconds. Run AI-powered A/B tests that predict the best-performing variant for each customer based on past engagement.

Dynamic product content Klaviyo AI
Automatically insert product blocks that adapt to each shopper via AI-powered product feeds based on browsing and purchase behaviour.

Marketing Agent Klaviyo AI
Stop writer’s block before it starts. Marketing Agent can fully design and draft email campaigns for you to review. It’s trained on your brand guidelines and adapts to performance, seasonality, and benchmarks so that timing, content, and offers stay relevant.

Two email templates compared, showing a "20% off" promotion with a "Shop now" button. Right template marked as "Test winner."

How to send out your campaign

Visual inbox testing
Preview how your email will look in popular inboxes, across devices, and in dark mode so you can catch layout or contrast issues before you send it.

Preview with real data
Test with live customer data by selecting a specific profile. Check that your template’s dynamic products, personalised content, and CTAs are all rendering exactly as expected.

Personalised send timeKlaviyo AI
Deliver each email at the optimal time for every subscriber based on their historical open and click behaviour, so your emails land when people are most likely to engage.

Email campaign scheduling interface with a preview of a "Spring fit check" advert for a seamless twist tank priced at $65.99.

How leading brands ship smart campaigns fast

Ready for more?

Go beyond templates and build complete campaigns from scratch with AI

Marketing Agent can automatically create email drafts for you to review. It learns your brand by analysing your website’s images, colours, and copy. Edit drafts however you like, generate fresh campaigns weekly, and nothing ever sends without your approval.

Email templates FAQ

Yes, Klaviyo’s library of 160+ email templates is free to use once you sign up for an account. You can access, customise, and send templates without any design or coding fees.