Stop the scroll with your next drop
Launch new products in a swipeable carousel that makes it easy for shoppers to browse, discover and buy.
Deliver engaging brand moments with RCS for business
With interactive media and verified branding, rich communication services (RCS) for Business helps texts stand out, build trust, and encourage two-way conversations that drive revenue.
Trusted by 205,000+ brands
Make every conversation count
Customer Agent answers questions, recommends products and guides shoppers from chat to checkout.
Turn preferences into purchases
Use suggested replies to learn their style, size or preferences, then recommend products tailored to what they're looking for.
Send messages that perform, and look great doing it
From bold visuals to tappable buttons, RCS for business messaging turns basic texts into branded experiences that drive revenue.
Capture attention
Use photos, videos and carousels to give customers a closer look at what's new, what's on sale and what's worth checking out.
Drive action
Guide customers from curiosity to checkout with buttons and suggested replies that make taking action effortless.
Earn trust
Display your verified business name and logo in every text, so customers know it's really you—helping you earn more clicks, replies and conversions.
Flexible pricing that suits your needs
Visit the pricing page to see all the products and features available to help you create smarter customer journeys and longer-lasting relationships.
Basic RCS
Calculate your messaging costs based on volume and destination.
Know what’s clicking with your audience
Go beyond basic metrics like opens and clicks. Real-time insights show you who’s engaging and how, so you can respond with the right next step.
See what resonates
Track opens, clicks and replies in real time so you can see what's landing and what's being ignored.
Keep the conversation going
Use customer responses to build smarter segments and more relevant follow-ups.
Stay in sync
Automatically tailor follow-ups based on responses, then let Customer Agent handle the details.
Try new ideas faster
Test different creative and messaging ideas to discover what your audience responds to most.
RCS resources
The difference between RCS, SMS and MMS
Learn what RCS is, how it differs from SMS and MMS, and how to confidently choose the right message type for your next campaign.
What is RCS messaging?
RCS messaging upgrades SMS with rich media and interactivity. See how it transforms marketing, boosts engagement, and builds customer trust.
How RCS enhances mobile engagement
Start real conversations with two-way text messaging powered by RCS—drive engagement, build trust, and guide customers through interactive mobile flows
RCS FAQs
What is RCS for Business?
RCS (Rich Communication Services) for Business is an upgraded messaging protocol that enables brands to send interactive, media-rich messages with verified branding directly in a customer's default messaging app. It supports visuals, buttons, carousels and read receipts, turning standard texts into branded experiences.
Where is RCS available through Klaviyo?
US, UK, DE, FR, IT, ES, PL, AT, SE, NO, DK, and MX.
What are verified business profiles in RCS?
Verified profiles display your brand name, logo and business information directly in the message thread, helping your messages stand out from anonymous texts and building trust that drives more opens, clicks and conversions.
What kinds of interactive features does RCS support?
RCS supports product photos, videos, carousels, tappable buttons and suggested replies that guide customers towards a purchase and help collect preferences without requiring links or forms.
Can I track performance with RCS messages?
Yes. Klaviyo provides real-time insights showing who reads, clicks and responds to your RCS messages, so you can fine-tune segments, trigger follow-ups and improve every send with data-backed feedback.
Can I personalise RCS messages like I do with SMS or email?
Yes. RCS in Klaviyo is powered by the same real-time customer data and can be incorporated into any campaign or flow that you use for email and SMS, so you can personalise at scale without rebuilding your strategy.
How is RCS different from SMS and MMS?
RCS adds rich media, interactive elements, and verified sender profiles to the messaging experience. It’s delivered natively in the messaging app and includes features like read receipts and branded messaging, giving marketers a more engaging and secure way to connect with customers.