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Composer

Your AI campaign agent

Composer audits your flows, segments, and forms to find your best revenue opportunity—and then builds the entire on-brand campaign to capture it, from a single prompt and grounded in your real customer data.

Explore Composer

Your AI campaign agent

Klaviyo AI helps teams discover opportunities, build launch-ready campaigns, and optimise performance—all grounded in your actual customer data, flow history, and 14+ years of marketing intelligence across 196,000+ brands.

A tablet screen displaying an "Abandoned cart" workflow on the left and an AI chat interface with optimization suggestions on the right.

Opportunity

Marketing teams know there's more performance in their Klaviyo account, but translating data into executed campaigns is manual and time-intensive— leaving growth opportunities untouched and teams focused on production instead of strategy.

Example

A marketer describes a goal—"launch a summer re-engagement campaign for customers who haven't purchased in 90 days"—and Composer identifies the right audience, drafts email and SMS content, sequences the timing, and queues everything for review, in minutes.

Value

  • Go from marketing goal to launch-ready campaign in minutes
  • Uncover the highest-impact opportunities across your flows, segments, and campaigns
  • Stay in control with marketer review and approval before anything goes live
Try Composer now

Customer Agent

Customer data from every conversation

With profile enrichment, every conversation improves your customer data in real time — shopper preferences and intent are written back to the profile automatically, so each interaction feeds sharper segmentation, personalisation, and flows.
Customer profile enrichment Customer data enrichment Understanding identity resolution in Klaviyo
A digital tablet displays a customer profile for John Foster with custom properties and an activity log.

Customer data from every conversation

Customer Agent now writes data captured during a conversation—preferences, answers, and choices—directly back to a shopper's Klaviyo profile in real time, turning every support interaction into a zero-party data collection moment.

Customer profile interface on a tablet, showing John Foster's details and activity log.

Opportunity

Customer Agent can have rich, personalised conversations with shoppers, but the preferences and intent signals captured during those conversations have had no way to reach the rest of Klaviyo, leaving valuable zero-party data siloed in service and out of reach for marketing.

Example

A shopper tells Customer Agent they prefer a medium fit and fragrance-free products. Those preferences are written directly to their Klaviyo profile and immediately used to power personalized flows, segmentation, and product recommendations—no manual data work required.

Value

  • Turn every support conversation into a zero-party data collection moment
  • Power smarter segmentation, flows, and personalisation from what shoppers tell your agent
  • Close the loop between service and marketing without any custom development

Support in 100+ languages

Customer Agent detects the language a shopper writes in and replies fluently across 100+ languages — on web chat, email, SMS, and WhatsApp. Set it up once in English; there's no separate configuration to maintain for each market.
K:AI Customer Agent Getting started with Customer Agent Understanding Customer Agent skills
Three smartphones display chat conversations with an Eastie AI Assistant responding to shoe size change requests in English, Spanish, and French.

Support in 100+ languages

Customer Agent now automatically detects and responds in whatever language a shopper writes in—across web chat, email, SMS, and WhatsApp—so brands configure their agent once and serve customers in 100+ languages without duplicating setup per market.

Three phone screens displaying chat conversations with an Eastie AI Assistant about changing shoe sizes, in English, Spanish, and French.

Opportunity

International merchants need to support shoppers in their native language, but setting up and maintaining separate agent configurations per language or market creates significant operational overhead and slows expansion.

Example

A French brand configures their Customer Agent once in French. A Spanish-speaking shopper reaches out on WhatsApp and receives an instant, accurate response in Spanish—no additional setup, no separate market configuration required.

Value

  • Configure your agent once and serve shoppers in 100+ languages automatically
  • Expand into new international markets without duplicating setup per language
  • Deliver native-language support across web chat, email, SMS, and WhatsApp

Custom agents without engineering

A new conversational agent builder turns a plain-language description into a working agent: skills, workflows, and logic included. No manual setup, no engineering queue. It's the fastest way to put a new use case live, the same way you'd brief a teammate.
Customer agent adds custom skills, tools & agent guidance Understanding skills vs. tools Understanding Customer Agent skills
A software interface for configuring an AI customer agent, displaying skills, tools like product recommendations, and options to build the agent.

Custom agents without engineering

A conversational interface that lets you configure Customer Agent—skills, tools, workflows, and escalation rules by describing what you want in plain language, so you can go from zero to a working agent setup without manual configuration or outside help.

An AI customer agent interface with a 'Skills' section, a chat asking for product recommendations, and a list of integrated tools.

Opportunity

Configuring a Customer Agent is powerful but complex—skills, tools, escalation rules, and knowledge each live in separate editors, and building a well-functioning agent typically requires an implementation partner or solutions architect just to get started.

Example

A CX manager types "I want the agent to handle return requests, ask for an order number, and escalate to a human if the customer is frustrated." The builder generates the skill configuration, asks a clarifying follow-up, and produces a working setup ready to test, without the manager touching a single manual editor.

Value

  • Configure Customer Agent through a conversation, not a manual setup process
  • Reduce time-to-value without needing an implementation partner or solutions architect
  • Iterate on your agent setup faster as your business needs evolve

Social marketing

Instagram, connected to your profiles

Connect Instagram DMs, comments, mentions, and UGC directly to customer profiles. Social actions update segments and trigger flows in real time, and the content your customers create becomes a searchable library you can reuse across channels.
Introducing Klaviyo Social Marketing Social marketing Use the Social Content Library
A tablet displaying a content management dashboard with user-generated content metrics and an AI assistant providing content suggestions.

Instagram, connected to your profiles

Connect Instagram engagement—comments, DMs, and mentions—directly to Klaviyo customer profiles, turning social interactions into consented subscribers, segmentation signals, and triggers for automated flows, with a centralized content library for user-generated and owned content.

Tablet displaying a content dashboard showing user-generated posts, performance metrics, and an AI assistant.

Opportunity

Brands invest heavily in social to drive discovery and engagement, but social activity stays trapped inside platforms they don't control. Followers never make it into the marketing system, and social behaviour has no way to inform segmentation, flows, or personalisation.

Example

A shopper comments on an Instagram post to claim a discount, receives an auto-reply that captures their email, and is automatically added to a welcome flow. Then, when they post about their purchase, the brand pulls that UGC into a product email sent to customers with similar buying behaviour.

Value

  • Convert Instagram followers into owned, addressable subscribers automatically
  • Trigger flows and build segments from real social engagement data
  • Turn user-generated content into reusable marketing assets across email, SMS, and onsite

Custom object expansion

Warehouse data, in Klaviyo

Bring data from Snowflake, Databricks, and BigQuery directly into custom objects. Use warehouse data to build segments, personalise content, and trigger flows—right where you build campaigns. No CSV uploads, no middleware.
Getting started with custom objects How to use custom objects in flows How to use custom objects in templates
Customer profile card for Aaron Watts displaying personal details, alongside a card listing data tracking services like Google Big Query and Snowflake.

Warehouse data, in Klaviyo

Bring richer relational data—wishlists, loyalty rewards, reservations, reviews, subscriptions—into Klaviyo as structured customer records, and use it directly in segments, flows, and message personalisation without reverse ETL tools or custom engineering.

A customer profile dashboard showing family details, data integration options, and a segment builder for targeting users with children aged 8-10.

Opportunity

Marketers know who their customers are but rarely have enough context about the relationship to personalize effectively, because wishlist activity, loyalty status, and other high-value data live in external systems and warehouses that are difficult to activate without dedicated data infrastructure.

Example

A new subscriber enters a welcome flow, and instead of receiving a generic first message, sees the exact products they already saved to their wishlist paired with a first-purchase offer—powered by structured wishlist data brought into Klaviyo directly from a partner integration.

Value

  • Activate wishlists, loyalty rewards, reviews, and other relational data in segments, flows, and messages
  • Bring structured data from warehouses and partner integrations into Klaviyo without reverse ETL or custom engineering
  • Turn the customer data brands already have into more relevant, revenue-driving personalisation

WhatsApp enhancements

Quizzes & rich media

WhatsApp is more engaging than ever. Customers can tap through interactive quizzes and send photos and video right in the chat. Every customer response enriches their profile, so your next message lands sharper.
WhatsApp for ecommerce 8 WhatsApp marketing campaign best practices Email vs. SMS vs. WhatsApp
A smartphone displays a messaging app chat with EASTIE, where the user provides their birthday as "March 15" and email as "james.lee@abc.com". A blurred photo of running legs is beneath the chat.

Quizzes & rich media

A wave of WhatsApp enhancements that make automated conversations richer, smarter, and more capable, including AI-powered Customer Agent support in any language, interactive message formats, two-way data collection in flows, and AI-driven channel affinity that automatically routes each customer to WhatsApp when it's their most responsive channel.

Tablet showing a survey flow diagram with branching questions, next to two smartphones displaying a chat with welcome messages and a discount offer.

Opportunity

WhatsApp is the dominant messaging channel across key global markets, but brands have been limited to basic one-way messages—unable to automate rich conversations, collect customer data mid-flow, or route customers intelligently based on where they're most likely to engage.

Example

A shopper in France receives a WhatsApp message with an interactive product quiz, answers questions about their preferences in French, and gets a personalised recommendation—while their responses are saved to their Klaviyo profile and used to trigger a follow-up flow, all without a human agent involved.

Value

  • Automate richer WhatsApp conversations with images, media, interactive buttons, and two-way data collection
  • Resolve customer questions and drive purchases 24/7 with Customer Agent across WhatsApp in 100+ languages
  • Send to each customer's most responsive channel automatically with AI-powered channel affinity

Website personalisation

Beyond Customer Hub, across your store

Show personalised banners, content blocks, and product recommendations to identified visitors across your storefront. Powered by Klaviyo profiles, no custom development needed.
How to create a personalised onsite banner Getting started with Customer Hub on Shopify How to personalise onsite content with Klaviyo's group membership API
A content block editor showing style options for shape, colors, and fonts, over an e-commerce product page.

Beyond Customer Hub, across your store

Embed AI-powered product recommendations, personalised content blocks, targeted banners, and self-service integration blocks—order tracking, subscriptions, loyalty—anywhere on your storefront, powered by the same Klaviyo profiles that drive your email, SMS, and push programs.

Website customization interface showing an e-commerce product page with floating editor panels for content, banners, and product recommendations.

Opportunity

The moment of highest purchase intent—when a shopper is actively browsing a brand's site—has historically been the least personalised surface in a marketer's toolkit, with recommendations and loyalty experiences locked inside the Hub drawer and invisible to the majority of site traffic.

Example

A loyalty member who clicked a restock email arrives on the product page and sees AI-powered recommendations tailored to their purchase history, a content block showing their current rewards tier, and an embedded order tracking widget—all without logging into a separate account or leaving the page.

Value

  • Extend Klaviyo's personalisation engine from email and SMS onto the storefront itself
  • Surface AI-powered recommendations, loyalty content, and self-service experiences anywhere on your site
  • Consolidate on-site personalisation onto the same platform and data layer already powering your marketing

Multi-branch flows

One split, many paths

(COMING SOON) Split a flow into three or more paths from a single decision point, based on any mix of profile properties, behaviour, or segment membership. Build journeys that branch by category, value, or lifecycle stage—without nested splits or duplicate branches.
Understanding flow branching Understanding branching best practices for flows Klaviyo flows
Flowchart showing customer segmentation after starting checkout, categorizing orders into $200+, $50-$199, or all other orders, if an order was placed at least once.

One split, many paths

Branch flow subscribers into three or more paths in a single split action—by locale, channel, behaviour, or any profile data—replacing the nested yes/no workaround with cleaner logic that's faster to build, easier to read, and simpler to maintain at scale.

Tablet screen displaying a marketing automation flow that personalizes customer offers based on purchase history and cart value.

Opportunity

Marketers building flows for multiple languages, locales, or audience segments have had to nest binary splits one after another to reach more than two paths, creating flow architectures that are hard to build, difficult to audit, and slow to process.

Example

A brand running flows across four regional markets configures a single multi-branch split by locale, sending each segment a localised message in one step—replacing a chain of nested yes/no splits that previously took four separate conditions to replicate the same logic.

Value

  • Branch subscribers into three or more paths in a single, clean split action
  • Build multi-language, multi-locale, and behaviour-based flows without nested workarounds
  • Reduce flow complexity without sacrificing personalisation depth
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All updates

Composer

Get an always-on marketing expert that analyses your performance, audits your flows and campaigns, and drafts messages grounded in your real account data — use Composer to surface your next best move and act on it in minutes.
Learn more
Klaviyo dashboard showing business performance metrics, revenue breakdown by channel, and marketing recommendations.

Customer Agent, Profile Context Tools

Ground agent responses in real shopper data — use built-in profile tools to read order history, segment membership, and predictive analytics during any conversation.

Custom CSS for Klaviyo Sign-up Forms

Match your sign-up forms exactly to your brand's look and feel — use custom CSS to control line height, letter spacing, element spacing, and right-to-left text directly in the forms editor.
Learn more
Spin to Win prize wheel offering discounts and free shipping via email signup.

Embedded personalised content blocks

Show personalised messaging, promotions, and CTAs directly on your Shopify storefront — create content blocks in Customer Hub, then drop them into your theme without touching code.
Learn more
UI showing size selection (M selected), Add to Cart button, loyalty points, and Add to Favorites button.

Multi-Email Profiles

Get a single, unified view of each customer across up to five email addresses — Create cleaner profiles with independent consent tracking and smarter send routing.
Learn more
Daisy Green's profile page, displaying two subscribed email addresses with one marked as primary.

Customer Agent, Public APIs

Automate agent setup, pull conversation data, and embed Customer Agent into custom surfaces — use the new public REST API to configure, monitor, and run your agent programmatically.
Learn more

Instagram 1-to-Many

Run multiple regional Klaviyo accounts from a single global Instagram — connect one Instagram to all your Klaviyo accounts with Social Marketing.
Learn more
Klaviyo Social screen to connect Instagram accounts, with "Opt in to current Instagram accounts only" selected and "bretgatsbydemo" checked.

Figma Plugin

Move design assets to your media library without leaving Figma — export single or multiple items, name them on the fly, and switch between connected Klaviyo accounts.
Learn more
Klaviyo interface displaying an export dialog for the "Taupe Set Lifestyle" image, showing a person in taupe activewear and export settings.

Customer Agent, Profile Enrichment

Turn support conversations into first-party data — use Profile Enrichment to capture shopper preferences and intent as profile properties in real time.
Learn more

Cart in Customer Hub

Give shoppers a seamless mini-cart experience with personalised product recommendations — enable Cart in Customer Hub to surface upsells and increase average order value.
Learn more
E-commerce backend interface showing cart settings on the left and a shopping cart pop-up preview with generic product listings on the right.

Flow Analytics Dashboard

Compare flow performance across channels and time periods — use the new Flow Analytics dashboard to track revenue, conversions, and deliveries with period-over-period insights.
A dashboard with a line graph titled "Top flow performance over time," displaying revenue for multiple marketing flows over the last 30 days.

Onsite Tracking for Olo via Google Tag Manager

Track browse, cart, and checkout behaviour from Olo Serve ordering sites — add the Klaviyo tag in Google Tag Manager to capture guest activity and trigger abandonment flows.
Learn more
Tag configuration screen for Klaviyo Hospitality Tracking, showing API key ABC123 and Olo selected as the platform.

Event Property Filters for In-App Form Triggers

Show in-app forms only when event properties match specific values — add an event property filter to your display triggers for more precise, contextual targeting.
Learn more
App display behaviour settings: Trigger is 'Opened app', Timing is 'Immediately' selected from a dropdown, re-display set to '5 day(s)', and a checkbox for "Don't show again if profile taps go to app screen button" is checked.

Klaviyo extension for Shopify Sidekick

Get answers about your Klaviyo marketing performance without leaving Shopify — ask Sidekick about campaigns, flows, and segments, then deep-link back to Klaviyo to act.
Learn more
Shopify dashboard displaying business performance metrics and Klaviyo email marketing insights.

Smarter Sync for OTA Guests + Real-Time Cloudbeds Updates

Reach guests who book through OTAs and keep reservation data accurate as changes happen — use real-time reservation sync to trigger check-in, mid-stay, and post-stay flows on the right dates.
Learn more
A "Metrics" interface showing a search bar, "Cloudbeds" filter, and a list of reservation-related metrics.

Product Feeds in Text: Dynamic Product Recommendations in SMS

Send personalised product recommendations via SMS using real-time catalog and customer data.
Learn more
Product attachment settings interface with a mobile preview showing dynamic product cards for sneakers and a hat.

Magento 2 WhatsApp consent collection

Capture WhatsApp opt-ins at checkout when shoppers are most likely to subscribe — enable WhatsApp consent alongside SMS in your Magento 2 integration settings. [Learn more](https://help.klaviyo.com/hc/en-us/articles/360058698511)
Learn more
Mobile settings for collecting text message and WhatsApp subscriber consent, with both channels selected.

WhatsApp Sending Numbers from Klaviyo

Skip the hassle of buying a WhatsApp number from a third-party provider — get one directly in Klaviyo and start sending faster.
Learn more

API Key Disablement

Respond to suspected credential exposure in seconds without deleting your keys — disable and re-enable API keys directly from settings.
Learn more
User interface displaying a list of Private API Keys, including SMS and PDD with customized access levels and creation dates.

Push Action Buttons

Shorten the path from notification to conversion — add up to 3 action buttons that open your app or deep link to a specific screen.
Learn more
An Android phone screen displays a Brewlette notification offering "20% off" with an image of a person in a puffer vest, and "Open App" and "Deep link" options.

Simplified Language Management

Update multiple language settings at once instead of one by one — add or remove locales in bulk from the Smart Translations modal.
Learn more
A "Manage languages" screen with "Written in" and "Default language" set to English. Additional languages selected are German, Spanish, Italian, Arabic, French, and Canadian French.

Customer Agent Multilingual

Serve any shopper in their native language without duplicating your agent setup — configure once and let Customer Agent respond automatically in whatever language customers write.
Learn more

WhatsApp consent on WooCommerce checkout

Capture WhatsApp subscribers at checkout when purchase intent is highest — enable WhatsApp consent collection in your WooCommerce integration settings.
Learn more
Marketing consent settings page with options for email subscribers (Newsletter) and mobile channels (Text message, WhatsApp).

Reporting Dashboards for Hospitality

See guest, reservation, and loyalty metrics in one place without building custom reports — view pre-built dashboards that appear automatically based on your restaurant or hotel integrations.
Learn more

Smart Translations - Import Glossary settings

Manage translation terminology at scale — import hundreds of glossary terms via CSV instead of adding them one by one.

DND create and update email template tools in MCP

Design email templates with AI tools like Claude or ChatGPT and land on clean, editable drag-and-drop templates in Klaviyo — use the new MCP Server tools to skip the HTML handoff.
Learn more
A dark mode interface shows an AI assistant asking "How should the layout be structured?" as question 3 of 3, with "Hero + product grid" highlighted among layout options.

Self-Serve Dedicated Click Tracking

Strengthen brand trust and email deliverability with cleaner link URLs — set up a dedicated click-tracking domain directly in account settings.
Learn more

Transactional and Service Branded Sending Domains

Protect your transactional and service email reputation from marketing volume fluctuations — set up separate branded sending domains for each send type.
Learn more
A form asking "What type of emails will you be sending with this domain?", with an open dropdown menu showing options for Marketing, Transactional, and Service emails.

Mobile Channel Automation Improvements

Collect richer zero-party data and merge phone-only profiles with existing email profiles — use new question types, longer messages, rich formatting, and video support in WhatsApp and SMS automations.
Learn more
A user interface showing "Question 3" asking for an email, with a "Reply type" dropdown menu open, displaying "Choices" as selected and "Email" as an option.

Punchh Offer Management + Reward Object

Drive loyalty engagement with real-time reward data and automated offer distribution — sync Punchh rewards to profiles and trigger countdown flows based on expiration dates.
Learn more
A workflow diagram showing an automated email sequence for expiring rewards, with a trigger, a wait step until 12 PM on the expiry date, and an email notification.

Mobile Push A/B testing in Flows (GA)

Optimise push notification performance — create A/B tests in Flow Builder to compare titles, body copy, and push behaviour, then pick winners based on engagement rate.

Prepared Order Event - Toast Integration

Send timely food-ready updates that drive more orders — Use Toast’s new Prepared Order event to notify guests when orders are ready and promote relevant add-ons.
Learn more
A user interface for "Metrics" showing a search bar, a "Toast" filter, and a list of order-related metrics.

Multi-Message Onsite Banners

Create more engaging onsite experiences — Show multi-scroll personalised banners with deeper targeting to surface more relevant messages to each shopper.
Learn more
Customer Hub interface showing banner style settings and a preview of a "Second message" banner.

Integrations Schema for Customer Hub

Expand Customer Hub integrations without custom builds — Surface approved partner events for WISMO, returns, loyalty, and subscriptions so more onsite experiences work with the tools already in your stack.

Personalised Content Blocks with Profile Picker

Personalise onsite content more easily — Use the profile picker in Customer Hub to quickly add profile properties to content blocks without manual setup.
Learn more
Content editor with personalisation dropdown showing fields like First name and Email, alongside an image upload section.

URL Targeted Content Blocks

Show the right onsite content on the right pages — Target Customer Hub content blocks by URL rules to create more relevant shopping experiences and reduce misplaced messaging.
Learn more
Form fields for setting URL display context, showing '/products/*' for inclusion and '/collections/summer' for exclusion.

Flyout Forms In-App

Create less disruptive in-app experiences — Use flyout forms to slide messages into mobile apps while keeping the rest of the screen usable.
Learn more
UI showing "In-app" channel selected and "Flyout" selected as the form type.

In-App Forms Mobile SDK Hooks

Build more flexible in-app experiences for developers — Use native SDK hooks to track when forms are shown, dismissed, or clicked and trigger custom app actions.
Learn more
Klaviyo "SDK Overview" guide detailing SDKs for server-side languages and mobile platforms.

Automatic UTM Parameters For Deep Links

Track push performance more reliably — Automatically add UTM parameters to deep links in new push campaigns and flow messages to reduce errors and improve reporting.
Learn more

iOS Background Processing / Content Available

Power more custom iOS app experiences — Enable background processing for standard push notifications so your app can refresh data or run tasks when a notification is delivered.
Learn more
App notification behaviour settings for iOS, showing options for open action, badge count, sound, background processing, and custom data.

Shopify Coupon Combinations

Build more personalised Shopify promotions — Allow Klaviyo-generated coupons to stack with other discounts at checkout for more flexible, tailored offers.
Learn more

Geofencing Enhancements

Scale location-based messaging with less setup — Import, pause, and manage up to 5,000 geofences to speed onboarding and support more retail locations.
Learn more

Data Warehouse Import: Connection and Command-level Error Visibility

Diagnose warehouse sync issues without support — View in-product logs and run-level errors to identify permissions, schema, firewall, timeout, or data quality problems faster.
Learn more

Data Warehouse Import: Record-level Error Reporting

Troubleshoot warehouse sync errors faster — Download row-level error reports and view clearer run statuses to fix data quality issues without extra back-and-forth.
Learn more

Channel Affinity for WhatsApp

Reach every shopper on their preferred channel — Include WhatsApp in Channel Affinity to automatically optimise message delivery across email, SMS, push, and WhatsApp.
Learn more

Folders For Email Templates

Organise email templates faster — Create folders, nest folders, and bulk-move templates to keep your library clean and easy to navigate.

Category Analysis Dashboard

Make smarter merchandising decisions faster — Analyse category-level revenue, orders, and engagement trends to spot opportunities without manually aggregating product data.
Learn more

Social Sign-On

Sign up and log in with less friction — Use Google credentials to access Klaviyo securely without creating or managing a separate password.

New API Revision 2026-04-15

Expand what you can build with Klaviyo’s latest APIs — Power geofencing, drag-and-drop templates, two-way conversations, omnichannel campaigns, translations, and custom objects programmatically.
Learn more

WhatsApp Click to Chat

Start more WhatsApp conversations from anywhere — Generate pre-filled Click to Chat links in Klaviyo so visitors can launch a WhatsApp conversation with a single tap.
Learn more

WhatsApp Support for Zendesk

Support shoppers on WhatsApp inside Zendesk — Sync WhatsApp conversations into Zendesk and surface Klaviyo profile details in a sidebar so support teams can resolve issues with more context.
Learn more

Barcodes in Messages

Enable native barcodes across more channels — Generate Code 128 barcodes with the new {% barcode %} tag in email, MMS, RCS, and WhatsApp using profile, event, static, or coupon data.
Learn more

WhatsApp for Customer Agent

Resolve more WhatsApp conversations with AI — Support automated customer service on WhatsApp with Customer Agent.
Learn more

Auto-Complete for Custom Objects

Speed up filtering and reduce mistakes with auto-complete — Select recent custom object property values from suggestions in segments, templates, and flows instead of typing them manually.

SFTP & List Import Error Reporting

Fix bulk import issues faster — Download detailed error reports for SFTP uploads and list imports to quickly identify skipped rows, correct problems in bulk, and re-upload with confidence.
Learn more

Use Favourites in Flows

Turn favourites into more revenue-driving messages — Trigger price drop and low stock flows from favourited products to capture high-intent demand at the right moment.
Learn more

Onsite JS via Google Tag Manager for Hospitality

Recover more hotel revenue with no-code onsite tracking — Install Klaviyo’s Google Tag Manager template in Guesty, Cloudbeds, or Mews booking engines to capture key browsing and checkout events without custom Javascript.
Learn more

Scheduleable Content Blocks

Automate onsite campaigns without manual updates — Schedule Customer Hub content blocks to launch, change, or disappear at specific times so messaging stays timely and relevant.
Learn more

Customer Hub for WooCommerce

Personalise website experiences for every shopper — Surface tailored content, recently viewed products, order history, and AI-powered support in one self-serve hub.
Learn more

Thanx Offer Management & Reward Object Integration

Drive more personalised loyalty marketing from Klaviyo — Create Thanx offers from lists or segments and sync reward data into profiles in real time to power smarter targeting and expiry-based flows.
Learn more

Dedicated IP Visibility

Dedicated IP self-serve visibility — View IP addresses and warming progress directly in Klaviyo without needing to contact Support.
Learn more

Canva Integration for Emails

Build emails in Canva and send them to Klaviyo in one click — Export Canva email designs directly to your Klaviyo Template Library as HTML templates for a faster creation workflow.
Learn more

Universal Content Blocks in Sign-up Forms

Speed up form creation and keep branding consistent — Save reusable content blocks once and drag them into sign-up forms whenever you need them.

Wix Catalogues V3 Support

Keep Wix catalogue experiences working seamlessly — Support V3 catalogues in Klaviyo so customers can continue using product data in flows and catalogue-driven experiences as Wix migrates sites.
Learn more

WhatsApp Consent on Shopify Checkout

Grow WhatsApp subscribers at checkout — Collect marketing and transactional WhatsApp consent on Shopify checkout, thank you, and order status pages, including alongside text consent in a single form.
Learn more

Activity Log

Gain self-serve visibility into account activity — Track actions taken in your account with the new Activity Log to improve control, reduce confusion, and speed up troubleshooting.
Learn more

Customer Agent Guidance

Make every AI reply sound on-brand and escalate correctly — Set natural-language guidance for brand context, tone, style, and handoff rules so Customer Agent responds more accurately and consistently.
Learn more

Sign-Up Form Scheduling Improvements

Save time while building and scheduling forms — Undo or redo edits instantly and schedule forms directly from the editor without jumping back to the forms list.

Onsite Personalised Banners

Personalise onsite messaging for every shopper — Show dynamic banners based on visitor identity, segment membership, language, and visibility rules to drive more relevant storefront engagement.
Learn more

Audience Optimisation for Omnichannel Campaigns

See the impact of audience optimisation more clearly — View removed profiles and measure unsubscribe reduction, recipient removal, and campaign-level performance across optimised sends.
Learn more

Toast Integration Menu Data

Personalise restaurant messages with richer menu data — Use Toast menu item details like images and SKUs in dynamic messages and updated flow templates to create more relevant customer experiences.
Learn more

HTML for Table and Split Email Blocks

More flexible email editing — Add pure HTML directly into Table and Split block cells to simplify custom coding and prepare for the move away from Source Code in text-based blocks.
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Customer Agent for Email

Handle more support volume with AI on email — Resolve customer questions automatically across the highest-volume service channel, now fully available in GA.
Learn more

Personalise Send Time New Analytics

Understand Personalised Send Time performance more clearly — View send time distributions, see time window details in analytics, and filter campaigns using Personalised Send Time more easily.
Learn more

Nano Banana Pro for Image Remix

Get higher-quality image edits with more control — Choose between faster Standard and more powerful Pro models in Image Remix to match speed and output quality to the task.
Learn more

Profile Suppression Recommendation

Improve list health without risking valuable customers — Review and suppress truly inactive, low-value profiles using proactive recommendations based on sunset flow criteria.
Learn more

Omnichannel Campaign Cloning

Expand campaigns into omnichannel with less work — Clone any single-channel campaign directly into the omnichannel canvas while preserving key settings and making it easy to add follow-up touchpoints.
Learn more

Loyalty Skill

Deflect repetitive loyalty tickets automatically — Answer points and rewards questions across webchat, text, email, and WhatsApp while linking customers to their loyalty portal.
Learn more

Favourites Import

Preserve high-intent shopper data during migration — Import favourites from Swym, Wishlist King, or CSV files so brands can switch to Customer Hub without losing valuable wishlist activity.
Learn more

Loop Returns Helpdesk Integration

Handle returns without leaving Helpdesk — Initiate and track returns directly in the ticket view to resolve issues faster and reduce tab-switching for agents.

Outbound & Manual Ticket Creation

Capture every support interaction in Helpdesk — Log phone calls and send outbound emails to create tickets, giving merchants a fuller view of the customer journey.

Outbound Media

Support customers better with media sharing — Send images and files across email, webchat, Instagram, text, and WhatsApp to resolve issues faster and more clearly.

App Performance Monitoring

Track app performance — View listing traffic, installs, API health, and active accounts to optimise engagement and troubleshoot faster.
Learn more

Advanced Helpdesk Routing

Route tickets with precision using customer data — Create custom routing rules based on any profile or issue detail to streamline workflows and support team efficiency.

Content & Favourite Analytics

Optimise Customer Hub performance with new insights — Track content block clicks, CTR, and top favourited products to fine-tune engagement and boost revenue.

Pinned Properties

Give support reps the context they need — Display up to 5 key profile properties on each ticket to personalise responses and resolve issues faster.
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Customer Agent Handoff Summaries

Resolve tickets faster — See the customer’s issue, what Customer Agent tried, and next steps—all in one view to save time and avoid duplicate work.

BFCM Unsuppression

Re-engage high-intent buyers for BFCM — Use the new Unsuppression feature to restore consented, active profiles and boost send volume ahead of BFCM 2025.
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Segment Library

Build smarter segments faster — Use the new in-app Segment Library to instantly create proven, high-impact segments in just two clicks.

Attach Products to Mobile Messages

Add product links and images with one click — Easily attach products to SMS, RCS, or WhatsApp messages right from the editor—no copy-pasting needed.

ChatGPT MCP Server Connector

Connect Klaviyo to ChatGPT — New Developer Mode connector lets Pro users access Klaviyo data and actions directly in ChatGPT.
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Data Warehouse Import (Profiles)

Sync profiles from your data warehouse — Natively import customer data from Snowflake and BigQuery for bi-directional syncing without custom pipelines.
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WhatsApp

Reach customers where they chat — Tap into WhatsApp’s 3B+ users with full support for messaging, forms, and replies.
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Forms Dual Preview

Optimise forms across devices — No more toggling—preview both views simultaneously in the editor.

Improved API Validation for Phone Numbers

Grow profiles without interruption — Relaxed API validation ensures more emailable profiles are successfully created.
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New Klaviyo Navigation

Navigate faster — New layout is now available in every Klaviyo account—check it out today!