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Introducing Remix: AI-powered image editing, built right into Klaviyo email

Klaviyo news
August 30, 2025
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AI image editing inside email

Generated by Klaviyo AI

The post introduces Image Remix, an AI-powered image editing capability embedded directly in the Klaviyo email editor using Google Gemini’s image editing API. It explains how marketers can quickly modify images within templates today and outlines upcoming enhancements that expand flexibility and channel coverage.

  • Embedded AI editing: Image Remix lets users edit images directly inside the Klaviyo email editor using Google Gemini’s image editing API, removing the need for external tools.
  • Fast creative iteration: Marketers can swap backgrounds, change outfits, adjust colors, add props, and refine images with prompts to quickly align visuals with campaign ideas.
  • Streamlined workflow: Remix reduces reliance on design resources and asset exports, enabling a smoother flow from idea to execution within existing email templates.
  • Current capabilities: Users can generate multiple image variations from any selected image block, then insert the preferred version directly into their email layout.
  • Future enhancements: Planned features include version history, referencing other images from the library, and extending AI editing to SMS, RCS, WhatsApp, Push, and additional channels.

At Klaviyo, we have one major goal: help businesses build stronger relationships with their customers. That means giving you tools that make every interaction more personal, more relevant, and more creative.

With today’s launch of Image Remix, we’re making it easier and faster to create the perfect visuals to represent your brand and your products in messaging. You can now access Google Gemini’s brand new image editing API right into your Klaviyo email editor.

A new kind of creative flow

We’re focused on building an AI-first platform because we believe marketers shouldn’t be slowed down by clunky workflows, resource bottlenecks, or endless asset requests. Creativity should move as fast as your ideas, and that’s exactly what Remix is designed to unlock.

With Remix, you can take any image in your template—whether it’s a product shot, a lifestyle photo, or a campaign banner—and update it in seconds. Just select the image, click “Remix,” and tell the AI what you want to change.

Want to swap a background? Change a model’s outfit? Adjust colors or add props? Done. You can keep refining your image with new prompts until it feels just right.

With a seamless integration with your email editor, Remix takes away the friction of third-party tools, asset exports, or waiting on design help. You can go from idea to execution in minutes, not days.

Woman in a pink dress with text: "Fall into Fashion, Effortlessly. Layer up without starting over.

What you can do today

Starting now, Klaviyo customers can remix inside the email editor by selecting an image in your email image block, prompting the AI, and generating as many variations as you need. Then simply choose the version you like and it drops directly into your template.

This is the foundation: integrated, effortless image editing that lives exactly where you’re already working.

What’s coming next

Remix is only getting smarter, faster, and more flexible. Soon you’ll be able to:

  • Keep version history: Step back through up to five edits, so you can experiment without losing your work.
  • Reference your image library: Ask the AI to pull in details from other images. For example, “add the same blue backpack from this shot into another photo”.
  • AI editing in every channel: Use Remix in SMS, RCS, WhatsApp, Push, and more.

Why this matters

Every marketer knows the tension between big creative ideas and the time it takes to bring them to life. Remix closes that gap.

By embedding cutting-edge AI into the tools you already use to reach your customers, Klaviyo helps you move faster, test more, and deliver campaigns that feel uniquely yours.

Devin Patel
Devin Patel
Vidhu Bhatnagar
Vidhu Bhatnagar

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