Get Started
Set up your account and build a strong foundation for a scalable digital marketing strategy.
Your all-in-one success center
The Klaviyo Power Up
Find answers, learn new skills, and get inspiration for how to power your business with Klaviyo.
Take your next step
Each Power Path is designed to help you prioritize what to focus on right now, so you can reach the next stage of business growth.
Beyond Basics
Grow your audience faster through new channels, and build a segmentation strategy with customer data.
Optimize Performance
Refine your strategies and gain efficiency by A/B testing and enabling deeper insights with Marketing Analytics.
Advanced Capabilities
Dive deep into customized experiences with tools like Customer Hub, Advanced KDP, and developer resources.
Use cases: if you can dream it, we can do it
Klaviyo is designed to scale with you and flex to your business needs. Explore our goal-driven use case guides to discover exactly how Klaviyo can help you over your biggest marketing hurdles.
Side hustles & new business
Grow your new business with Klaviyo
Starting a brand new business from nothing? Get expert advice on how to build a foundational strategy that will help you earn your first few customers.
Loyalty & rewards programs
Manage your loyalty program communications with universal content
Exclusive and consistent messaging is key to a successful loyalty program. Build and manage this email content efficiently using universal content blocks in Klaviyo.
Referral marketing
Set up a referral program to grow your customer base
Searching for a new way to find new customers? Harness the power of word-of-mouth marketing by implementing and managing a referral program through Klaviyo.
Luxury brands
Foster long-term loyalty with luxury buyers
Transform one-time luxury purchases into enduring loyalty, even if your product’s price tag is high. Discover smart retention strategies that nurture high-end buyer relationships.
Seasonal brands
Keep customers engaged through your off-season
Running a highly seasonable business is challenging. Use Klaviyo to keep your customers engaged year-round so when it’s time to spend, you’re at the top of their shopping list.
Get the most out of Klaviyo with expert guidance
Expert best practices
Reach your goals faster by following our data-backed best practices for every channel and Klaviyo product feature.
Sharpen your skills with Klaviyo credentials
Whether you’re looking to build your marketing expertise or stand out professionally, Klaviyo credentials can help you get there.
Become a Klaviyo poweruser
Discover solutions to your most unique problems, and learn from our network of Community Champions who have grown their own businesses with Klaviyo.
Need more hands-on help?
Whether you have a specific question or want information on a larger topic, we’ve got you.
Live office hours
Join a session, ask questions, and get answers in real-time from our team of Klaviyo experts.
Hire a certified partner
Need an extra set of hands? Tell us about your needs and we’ll match you with the right partner for the job.
Premium support packages
If you need a higher level of support from Klaviyo or want one-to-one training, consider upgrading your support package.