10+
flows live in your account
Optimize Performance
Time to put your data to work. Launch A/B tests and use new analytics tools to gather new insights about customer behavior. Then, pursue more advanced strategies that are tailored to your retention goals.
The Optimize Performance checklist
Take what you’ve been doing to the next level. Get more granular, test new strategies, and use AI to become a proactive retention marketer.
Test and refine
- Regularly A/B test campaigns
Learn what motivates your audience by running frequent A/B tests on campaigns across all channels.
- A/B test your sign-up forms
Set up a manual A/B test, or run a forms optimization test which uses AI to find the ideal form settings.
- Run Smart Send Time tests
Find the optimal send time for your audience based on this time series test.
- Add personalized product feeds
Drag and drop the products a customer may also like feed into promotional messages to increase conversions.
Build flows for key use cases
- Launch a back-in-stock flow
Don’t lose out on a sale just because you’re out of stock. Capture interest and recover potentially lost sales once your inventory is restocked.
- Launch a low inventory flow
Use scarcity to your advantage. Target window shoppers to let them know that a product they recently looked at is low in stock.
- Launch loyalty and/or referral flows
Automate all customer communications for rewards programs, referral programs, and influencer programs through Klaviyo.
- Launch flows for Klaviyo Reviews
Install Klaviyo Reviews to unlock new flow templates that allow you to collect product reviews and UGC in a streamlined way.
Improve retention
- Activate Marketing Analytics
Gain access to a new set of analysis tools that will help you turn insights into action that drives results.
- Set up RFM analysis
Define your values for recency, frequency, and monetary value. Then, build new segments and flows to target at-risk customers.
- Analyze customer buying habits
Use the product analysis feature to inform your discounting, bundling, and promotional strategies.
- Customize CLV calculations
Set custom parameters for all predictive profile properties calculated in Klaviyo for a more accurate prediction that is aligned to your business cycle.
Reveal your best moves with Marketing Analytics
Add Marketing Analytics to your Klaviyo plan to unlock powerful new tools like RFM analysis, funnel analysis, cohort analysis, catalog insights, and more.
Key learning resources to help you optimize
Learn how to use experiments and new tools to make more data-driven marketing decisions.
Collect customer data to personalize your messaging
The key to effective personalization is strategically collecting the right data.
Enhance your marketing with A/B testing
Explore all of the ways you can test and iterate on your marketing strategy with ease.
Use predictive analytics to retain more customers
Drive more impact in forms, flows, and campaigns by leveraging predictive analytics.
Getting started with Klaviyo Reviews
Learn how to use Klaviyo Reviews to build trust with prospects and drive more sales.
Getting started with Marketing Analytics
Make your marketing smarter by unlocking new insights and customer buying trends.
Drive ROI by increasing customer retention rates
Use our repeatable framework to build your advanced retention strategy.
See how 2xist achieved 56.1x platform ROI with Marketing Analytics
And it took them 0 hours of developer setup. Learn how they used new insights to discount and advertise more efficiently.
Optimize performance
Most useful features
At this stage, Klaviyo will be your command center for customer communications. Klaviyo Reviews and Marketing Analytics make it possible to manage all marketing activity through a single tool.
Make your A/B tests smarter. Let Klaviyo AI search for patterns among test recipients to predict which variation of a message the remaining recipients are most likely to engage with. AI-Powered
By the end of this Power Path, you should have:
3+
omnichannel campaigns per week
1+
A/B test running per month
10+
segments created
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