Learning resources for ecommerce marketers

Explore our library of educational resources for ecommerce marketers focused on email marketing, SMS marketing, marketing automation, data privacy, AI and more.

Featured resources

Explore our most popular ecommerce guides, benchmarks, and deep dives

The big book of Klaviyo use cases

Learn how to maximize the potential of your owned channels by strategically using Klaviyo to help you power smarter digital relationships.

Set your direct-to-consumer brand up for success

The rumor mill has it wrong: DTC isn’t dead. But you do have to find the right playbook that fits your brand through data, customer conversations, creativity, and constant testing. Download this guide to learn more.

Change is hard—Klaviyo x WooCommerce email marketing isn’t

Klaviyo, a unified customer platform for email and SMS marketing, gives your WooCommerce brand direct ownership of your consumer data and interactions—so you can talk to every customer like you know them, and grow your business on your own terms.

Benchmarks by industry

Compare your email & SMS metrics to averages across your industry

Your guide to customer-first everything

Ecommerce industry guides

Discover email and SMS marketing best practices, trends, and examples for your unique ecommerce industry.

The CPG ecommerce industry guide for email and SMS

A summary of how the CPG industry has fared since 2020, what challenges are facing these retailers, and what your brand can do about it to come out on top.

The state of email and SMS for the health and beauty industry

Discover trends and benchmarks from the health and beauty industry, as well as examples from leading health and beauty brands.

Your full marketing funnel guide for sporting goods ecommerce

Discover trends, best practices, and benchmarks from the sporting goods industry, as well as examples from leading sporting goods brands.

The state of email marketing and SMS for fashion ecommerce

Discover trends, best practices, and benchmarks from the fashion industry, as well as examples from leading apparel and accessories brands.

Your full marketing funnel guide for your home and garden business

Discover trends, best practices, and benchmarks from the home and garden industry, as well as examples from leading home furnishings brands.