Resources to create exceptional customer experiences

Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.

Freezing, like fight or flight, is a logical response to a stressful situation. But businesses like yours have about 3 months to prepare before the tariffs hit again.

Your customer data contains the insights you need to navigate uncertainty—if you know how to use it.

What if your next 7-figure opportunity is already sitting in your Klaviyo account, waiting to be unlocked?

Learn how can brands make communications more empathetic and ensure they don’t create conflict within their own messaging.

Take our B2C CRM readiness assessment to see how well you can create exceptional customer experiences today, and what to do next.

Everything you need to know to transform your CX with a CRM strategy.

Customer lifetime value is the tell-tale sign of brand health. Here’s how to improve it.

Ecommerce customer experience is the emotional connection customers have with your brand. Learn what they want and how to implement it.

Learn how to audit your customer journey at every single touchpoint, find where customers are dropping off, and close those gaps ASAP.

This guide walks you through how to leverage powerful marketing automation technology and strategy to grow your revenue faster in 2025.

Growing your subscriber list means growing your revenue. But when’s the last time you assessed your list growth strategy?

Boost sales and engagement all year long with this month-by-month guide to major marketing moments.

The #1 way to increase ROI through SMS marketing is to leverage it alongside your email marketing strategy. Learn how.

This guide tackles the complexities of unifying email and SMS marketing efforts, and offers advanced cross-channel strategies.

How push notifications and in-app messaging keep customers engaged and buying

We analyzed 143K brands to find data-backed best practices to guide and inspire your growth.

Learn how Klaviyo’s approach to data management makes marketers’ jobs easier.

Learn how today’s top brands are driving results faster through data-driven marketing.

Understand the CDP landscape with insight from 410 global CPG and retail leaders.

Learn about the benefits of having your marketing channels under one roof.

Learn how to leverage customer data for personalized marketing that drives revenue

Your past purchasers are your best marketers

Find the best strategies, automations, workflows and more to grow your brand’s profitability through email marketing.

Email marketing benchmarks help you gauge how well your campaigns and automations are working in comparison to other brands like yours.

Learn how to create an email marketing program that helps you connect with consumers and drive revenue.

How to engage customers, build relationships, and generate ecommerce sales with email marketing.

Learn how email marketing can help you connect with more guests and accelerate revenue growth for your restaurant.

How to use email marketing as a revenue-driving and relationship-building channel for your small business.

How to use email marketing to drive revenue and bring in new customers

Learn how to set up an email marketing program for your enterprise organization

Everything you need to know to implement SMS into your omnichannel marketing strategy.

SMS benchmarks help marketers understand how well their SMS marketing campaigns are performing in comparison to competitors.

Learn what you should be looking for in your SMS marketing platform.

Essential SMS compliance requirements and best practices

A step-by-step blueprint for moving your SMS marketing program to a new platform.

To help you maximize the impact of your marketing efforts, we’ve put together this comprehensive guide on SMS deliverability best practices.

Level up your ecommerce marketing with inspiration from big name brands.

Stay ahead of the curve with this guide, packed with data-backed insights about emerging trends, technologies, and consumer behaviors.

Each ecommerce advertising platform requires a unique approach. Here’s how to win on each.

Arm your business to make informed decisions with our latest report, featuring findings from global surveys of 1400+ ecommerce executives.

Ecommerce reviews help define your brand across the funnel. Here’s how to collect and use them to grow revenue.