New and Featured

Ready, Set, Grow

Go behind the scenes of some of the fastest growing ecommerce brands to learn about strategies they are using to find growth.

Watch Now

Switch from Mailchimp

Looking to switch over to Klaviyo from Mailchimp? We've got plenty of resources for you to feel comfortable about making the switch right here.

Switch From Mailchimp

The Entrepreneur Growth Guide

Prioritizing what to do next and learning a new marketing platform takes valuable time away from another area of your business. This page is designed to centralize the most important pieces of content to get you up and growing with Klaviyo fast.

Get Growing

Beyond Black Friday

Times have changed. The days of batch and blast emailing are over. In this new docu-series, we follow three brands who are doing things differently and keeping momentum going year round.

Watch the Trailer

Battle of the Brands: Rebecca Minkoff vs. MZ Wallace

We looked into the email strategies of two powerhouse New York fashion brands to see if they were sending the most engaging, relevant, and timely marketing messages.

Read the Teardown

Email Strategy Teardown: Red Dress Boutique

We reviewed the email marketing strategy of a popular women's fashion brand to see if they were doing everything that they could to provide the most relevant and engaging emails.

Read the Teardown

Events

Klaviyo:BOS Videos

Watch full-length talks from Klaviyo:BOS 2018! Get actionable takeaways to increase your store revenue from our incredible guest speakers and in-house experts.

Browse the Video Library

Getting Started Webinar Series

Join one of our free webinars to see how to grow your list, get new ideas for testing, and get up and running with Klaviyo fast by learning from experts.

Register Now

Teardowns

Email Strategy Teardown: Shinola

We reviewed the email marketing strategy of a well-known watch brand to see if they were doing everything that they could to provide the most engaging and relevant emails.

Check out the Teardown

Email Strategy Teardown: Royal Design Studio Stencils

We looked into the email marketing strategy of an online designer mecca to see if they were doing everything that they could to provide the most engaging and relevant emails.

Check out the Teardown

Email Strategy Teardown: Bedinabox

We reviewed the email marketing strategy of an online bedding brand to see if they were doing everything that they could to provide the most engaging and profitable emails.

Read the Teardown

Email Strategy Teardown: Zabar's

We looked into the email marketing strategy of a New York City food landmark to find out how they were perceived online and to learn more about their branding.

Check out the Teardown

Battle of the Brands: Living Proof vs. Kerastase

We reviewed the email strategies of two hair care brands to see if they were doing everything that they could to provide the best first impressions.

See How They Stack Up

Battle of the Brands: Munchpak vs. graze

We reviewed the email strategy of two successful subscription snack box companies to see who had the better email marketing strategy

See Who Won

Email Strategy Teardown: Target

Review the email strategies of the United States’ second largest discount store retailer.

Read the Teardown

Battle of the Brands: Converse vs. TOMS

Look under the hood to examine the email marketing strategy of two super successful ecommerce fashion & apparel businesses.

See What We Found

Battle of the Brands: Wayfair vs. West Elm

Take a look under the hood to examine the email marketing strategies of two super successful ecommerce fashion & apparel businesses.

See What We Found

Email Strategy Teardown: Sephora

We turn an expert eye to Sephora’s entire email strategy and breakdown to see what they did well and what they could improve.

See the results

Memorial Day Email Strategy Teardown

Check out this mini-teardown roundup to see how household brands -- like Michael’s and Birchbox -- handled their holiday weekend email marketing strategy.

Check it Out

Email Strategy Teardown: Fab.com

Our ongoing series takes a look at the email strategy of ecommerce store Fab.com

Read the teardown

Email Strategy Teardown: Society6

We subscribe, purchase, and then take an indepth look at how Society6 runs their email marketing strategy.

Check it out

Benchmark Reports

How Relationship Building and Planning Impact Black Friday and Cyber Monday

We examined over $300 million worth of sales across 2 years to examine how relationship building and planning impact Black Friday and Cyber Monday sales in this ecommerce benchmark report.

Start planning your holiday strategy today

Email Segmentation for eCommerce

Learn how hyper-targeted, highly relevant ecommerce email campaigns increase open rates, CTR, and revenue. We analyzed over 250B emails to define the segments that deliver best results.

Find your segmentation success

Abandoned Cart Benchmark Report

We analyzed 9M abandoned cart emails to bring you data on cart recovery rates, subject lines, and which discounts get customers to seal the deal.

Get inspired to recover more carts

Ecommerce Industry Benchmark Report

Discover how automation is delivering revenue for a thousand Klaviyo customers. We crunched the data from 1,501,929,496 of their emails to find out.

See How Your Results Compare

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Guides

Ecommerce Email Marketing Maturity Model

Understand how to use data to drive your marketing at each stage of your company’s growth and build the foundation for successful marketing.

Read the Maturity Model

Data-Driven Fashion Ecommerce Ebook

Get actionable tips and real-life examples for fashion and accessory ecommerce stores in this benchmark guide from Klaviyo and Yotpo.

Get the Ebook

Navigating a Career in Marketing Automation

Discover what a career in Marketing Automation looks like and get the expert advice, skills, and knowledge needed to advance in your marketing career.

Read the Guide

Highlights

2017 Year in Review

Looking back at 2017, we’re grateful for the Klaviyos, customers, partners, competitors, and friends who have made the year a big success.

See the Numbers Behind 2017

The 2016 Klaviyos

Our first award program recognizes ecommerce marketers who are knocking it out of the park with email – from targeted campaigns to revenue

The Award Goes To...

Drag and drop email designer

Our powerful editor makes it simple to create beautifully responsive emails that match your brand. Simply drag and drop to get started!

Try it now

Sell more by using your data to drive your marketing with Klaviyo

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