Klaviyo resources

Dive into data-driven ecommerce benchmarks and guides to propel your owned marketing channels forward.
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Klaviyo’s most popular guides and benchmark reports live right here. Find the most up-to-date resources for the most compelling challenges in ecommerce, right now.

Email marketing benchmarks by industry for Q122

Dig into these averages across the Klaviyo platform to see where you stand on email open rates, click rates, conversion rates, and revenue per recipient in comparison to your industry’s average.

SMS marketing benchmarks by industry for Q122

If you’re feeling stuck or unprepared for what’s to come, then let this resource be your North Star. Read on to learn how to directly address the ramifications of Apple and Google’s data privacy changes.

Build inflation-proof relationship to weather the economic downturn

We surveyed 500 businesses and 500 consumers about current UK economic challenges. In this guide, we share some of the strategies that deepen customer relationships and help deliver growth.

The era of the omnichannel tech stack is here

Now is the time to modernize and consolidate your tech stack into something that enables omnichannel customer experiences at scale.

Owned marketing resources
The bread and butter of DTC marketing—Facebook Ads —lost major efficacy to Apple’s iOS 14.5 update. These guides are built to help you better balance your marketing efforts, and grow a larger owned marketing audience to control your brand's destiny.

Customer-First Marketing: data, privacy, and growth

A guide to creating your Customer-First Marketing strategy and owning your data in the privacy-first era.

How to navigate data privacy changes and come out on top

If you’re feeling stuck or unprepared for what’s to come, then let this resource be your North Star. Read on to learn how to directly address the ramifications of Apple and Google’s data privacy changes.

The marketer’s manual to SMS compliance and deliverability

SMS compliance can be a tricky topic to navigate, and you shouldn’t be left alone to wrangle with its complexities. This guide is here to help.

Our guides are long, but informative research projects put together to help you grow faster by leveraging your Customer-First Data to build stronger relationships. Find the one that fits your company’s growth stage.

It’s never too early to prep for holiday marketing campaigns

More Americans than ever are expected to shop online between Thanksgiving and Cyber Monday. Prepare early and often, starting right here.

The email marketing maturity model for growing brands

As you grow, so does your data. Here’s how to use that data to drive your continued growth and more and more advanced segmentation at each of your company’s stages.

It’s time to break up with third-party data

Now that regulations are cracking down on third-party data practices, it’s time to move on—before things get messy.

Benchmark reports
With more than 100K customers across all ecommerce industries, Klaviyo has access to unparalleled proprietary data. And we use it by first anonymizing it and then analyzing it to uncover what is working best in email and SMS right now.

The BFCM benchmark report

We examined over $300 million worth of sales across two years to understand how relationship building and planning impact Black Friday and Cyber Monday sales. This is what we learned, and what you should know right now.

The email segmentation benchmark report

Getting the right message to the right person at the right time is easier said than done, so we analyzed over 250B emails to define the segments that deliver the best results.

The abandoned cart benchmark report

We analyzed more than 9M abandoned cart emails to bring you data on cart recovery rates, subject lines, and which discounts get customers to seal the deal.

The ecommerce email segmentation benchmark report

Discover how email segmentation is delivering revenue for more than 100K Klaviyo customers. We crunched the data from more than 1B of their emails to find out.