Tips and examples
Explore trending news, tips, and examples to inform and inspire your strategy.
The future of customer relationships starts now. Klaviyo introduced the next evolution of customer engagement—one that unifies data, marketing, service, analytics, and AI.
Consumers are adapting fast. But that doesn’t mean you’re at the mercy of the market. With the right insights and the right platform, you can build marketing that adapts just as quickly—and turns uncertainty into opportunity.
Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.
Freezing, like fight or flight, is a logical response to a stressful situation. But businesses like yours have about 3 months to prepare before the tariffs hit again.
Your customer data contains the insights you need to navigate uncertainty—if you know how to use it.
What if your next 7-figure opportunity is already sitting in your Klaviyo account, waiting to be unlocked?
Learn how can brands make communications more empathetic and ensure they don’t create conflict within their own messaging.
Use Klaviyo’s latest consumer and proprietary platform research to make better strategic marketing decisions right now.
We asked 8,000+ global consumers what they’re looking for in brands this year to unveil how they find brands, what makes them convert, what makes them loyal, and more.
See how your email and SMS performance metrics stack up against the competition in our 2025 Benchmark Report. Then, get actionable next steps to improve your channel performance.
Learn how to use the only CRM built for B2C to create exceptional customer experiences that drive more revenue.
Take our B2C CRM readiness assessment to see how well you can create exceptional customer experiences today, and what to do next.
Everything you need to know to transform your CX with a CRM strategy.
Customer lifetime value is the tell-tale sign of brand health. Here’s how to improve it.
Ecommerce customer experience is the emotional connection customers have with your brand. Learn what they want and how to implement it.
Learn how to audit your customer journey at every single touchpoint, find where customers are dropping off, and close those gaps ASAP.
Email, SMS, mobile app, in-store, and beyond. These resources help you build a cohesive, automated omnichannel strategy.
This guide walks you through how to leverage powerful marketing automation technology and strategy to grow your revenue faster in 2025.
Growing your subscriber list means growing your revenue. But when’s the last time you assessed your list growth strategy?
Boost sales and engagement all year long with this month-by-month guide to major marketing moments.
The #1 way to increase ROI through SMS marketing is to leverage it alongside your email marketing strategy. Learn how.
This guide tackles the complexities of unifying email and SMS marketing efforts, and offers advanced cross-channel strategies.
How push notifications and in-app messaging keep customers engaged and buying
We analyzed 143K brands to find data-backed best practices to guide and inspire your growth.
Customer data is the most important factor in your customer experience success. These resources help your team leverage it to better automate, better personalize, and better analyze your marketing impact.
Learn how Klaviyo’s approach to data management makes marketers’ jobs easier.
Learn how today’s top brands are driving results faster through data-driven marketing.
Understand the CDP landscape with insight from 410 global CPG and retail leaders.
Learn about the benefits of having your marketing channels under one roof.
Learn how to leverage customer data for personalized marketing that drives revenue
Your past purchasers are your best marketers
Email marketing should drive at least 30% of your B2C business revenue. These guides and resources will make sure you hit that benchmark.
Find the best strategies, automations, workflows and more to grow your brand’s profitability through email marketing.
Email marketing benchmarks help you gauge how well your campaigns and automations are working in comparison to other brands like yours.
Learn how to create an email marketing program that helps you connect with consumers and drive revenue.
How to engage customers, build relationships, and generate ecommerce sales with email marketing.
Learn how email marketing can help you connect with more guests and accelerate revenue growth for your restaurant.
How to use email marketing as a revenue-driving and relationship-building channel for your small business.
How to use email marketing to drive revenue and bring in new customers
Learn how to set up an email marketing program for your enterprise organization
SMS marketing is no nascent channel. It’s just as crucial as email marketing, and all B2C brands should be using it. Learn why and how.
Everything you need to know to implement SMS into your omnichannel marketing strategy.
SMS benchmarks help marketers understand how well their SMS marketing campaigns are performing in comparison to competitors.
Learn what you should be looking for in your SMS marketing platform.
Essential SMS compliance requirements and best practices
A step-by-step blueprint for moving your SMS marketing program to a new platform.
To help you maximize the impact of your marketing efforts, we’ve put together this comprehensive guide on SMS deliverability best practices.
B2C customer service starts the moment a consumer experiences your brand. Use these resources to turn your service organization into a revenue driver.
How to advance customer service from a cost center to a growth engine.
Deliver the exceptional customer experiences consumers have come to expect.
A practical guide to delivering on today’s consumer expectations.
Marketing automation and personalize works––really well. But you won’t be able to see that if you aren’t measuring your wins and use that data to grow even faster.
The insights you need to build a data-driven customer experience
How advanced Marketing Analytics transforms B2C marketing strategy
Better automate, better personalize, and better measure your ecommerce marketing efforts with these guides and resources.
Level up your ecommerce marketing with inspiration from big name brands.
Stay ahead of the curve with this guide, packed with data-backed insights about emerging trends, technologies, and consumer behaviors.
Each ecommerce advertising platform requires a unique approach. Here’s how to win on each.
Arm your business to make informed decisions with our latest report, featuring findings from global surveys of 1400+ ecommerce executives.
Ecommerce reviews help define your brand across the funnel. Here’s how to collect and use them to grow revenue.
Consumers expect more from restaurants than ever before. Here’s how restaurant marketers can hit those new, higher consumers expectations.
New research from 8,000 global consumers reveals exactly where restaurant marketers should focus their efforts.
Discover insights from 200 restaurant marketing executives in the restaurant industry doing $30M+ in revenue.