Klaviyo Resources

Explore data-driven ecommerce benchmarks, guides, and more.

New and Featured

Customer Journey Resources

Want to create a delightful customer experience and guide people through each stage of the buying journey? Learn how to turn customer attention into loyalty with these resources.

Read about the five stages
Email Marketing Resources

Are you trying to develop or advance your email marketing strategy? Looking for tactics that are proven to work? Find all the resources you need to become an email marketing expert here.

Learn more about email
Abandoned Cart Resources

Shopping cart abandonment happens to every brand. So what can you do to recover lost sales? Check out these resources to improve conversion rate with new and returning customers alike.

Recover lost sales
SMS marketing example
SMS Marketing Resources

Are you trying to develop or advance your SMS marketing strategy? Looking for tactics that are proven to work? Curious to see how other brands are executing them? These resources are for you.

Explore SMS resources

Marketing amid Coronavirus

The current coronavirus (COVID-19) crisis is one that many of us feel underprepared for. As businesses navigate the situation, we’ve compiled a few resources that you may find helpful.

Read the strategies
brick-and-mortar-to-online
From Brick & Mortar to Ecommerce

Transitioning from mostly in-person sales to an online store can be overwhelming. Learn how Klaviyo makes it easy to create and grow customer relationships and revenue—even if you’re new to email marketing.

Learn more

Events

Klaviyo:BOS 2019 Presentation Videos

Check out all of the sessions from Klaviyo:BOS 2019 featuring tips and tricks from industry and product experts on how to own your marketing and grow your business!

Watch the Sessions
Klaviyo:BOS Videos

Watch full-length talks from Klaviyo:BOS 2018! Get actionable takeaways to increase your store revenue from our incredible guest speakers and in-house experts.

Browse the Video Library
Live From Your Laptop
Live From Your Laptop

This weekly virtual series features a Q&A and activity with the Klaviyo community. Learn strategies from brand leaders in this shifting market then enjoy an activity to de-stress.

Join or Watch a Session
Getting Started Webinar Series

Join one of our free webinars to see how to grow your list, get new ideas for testing, and get up and running with Klaviyo fast by learning from experts.

Register Now
Cracking the Churn Code
Cracking the Churn Code

In this webinar you'll learn how to fully realize the subscription opportunity, cut cancellations and minimize churn.

Watch Now

Guides

Brexit resources guide
Brexit Marketing Resources

Has Brexit become a challenge for your business? If you want to keep delighting your customers despite changing times, these resources can help you navigate post-Brexit ecommerce.

Read the Brexit guide
Switch from Mailchimp

Looking to switch over to Klaviyo from Mailchimp? We've got plenty of resources for you to feel comfortable about making the switch right here.

Switch from Mailchimp
The Entrepreneur Growth Guide

Learning a new marketing platform takes valuable time away from others area of your business. This page centralizes the most important pieces of content to get you up and growing with Klaviyo fast.

Get Growing
eCommerce Holiday Marketing Hub
Ecommerce Holiday Marketing Hub

This hub is designed to centralize the most important resources for you to get growing with Klaviyo during the most pivotal time of the year for many retailers and brands.

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Holiday Marketing: The Ecommerce Retailer’s Guide to Driving Online Sales

More Americans than ever are expected to shop online between Thanksgiving and Cyber Monday this year. Get strategies, tips, and tricks to drive more online sales.

Get the Guide
Ecommerce Email Marketing Maturity Model

Understand how to use data to drive your marketing at each stage of your company’s growth and build the foundation for successful marketing.

Read the Maturity Model
Data-Driven Fashion Ecommerce Ebook

Get actionable tips and real-life examples for fashion and accessory ecommerce stores in this benchmark guide from Klaviyo and Yotpo.

Get the Ebook
Navigating a Career in Marketing Automation

Discover what a career in Marketing Automation looks like and get the expert advice, skills, and knowledge needed to advance in your marketing career.

Read the Guide

Teardowns

Shinola
Email Strategy Teardown: Shinola

We reviewed the email marketing strategy of a well-known watch brand to see if they were doing everything that they could to provide the most engaging and relevant emails.

Check out the Teardown
RDS
Email Strategy Teardown: Royal Design Studio Stencils

We looked into the email marketing strategy of an online designer mecca to see if they were doing everything that they could to provide the most engaging and relevant emails.

Check out the Teardown
Bedinabox
Email Strategy Teardown: Bedinabox

We reviewed the email marketing strategy of an online bedding brand to see if they were doing everything that they could to provide the most engaging and profitable emails.

Read the Teardown
Email Strategy Teardown: Zabar's

We looked into the email marketing strategy of a New York City food landmark to find out how they were perceived online and to learn more about their branding.

Check out the Teardown
Living Proof
Battle of the Brands: Living Proof vs. Kerastase

We reviewed the email strategies of two hair care brands to see if they were doing everything that they could to provide the best first impressions.

See How They Stack Up
Battle of the Brands: Munchpak vs. graze

We reviewed the email strategy of two successful subscription snack box companies to see who had the better email marketing strategy

See Who Won
Email Strategy Teardown: Target

Review the email strategies of the United States’ second largest discount store retailer.

Read the Teardown
Battle of the Brands: Converse vs. TOMS

Look under the hood to examine the email marketing strategy of two super successful ecommerce fashion & apparel businesses.

See What We Found
Battle of the Brands: Wayfair vs. West Elm

Take a look under the hood to examine the email marketing strategies of two super successful ecommerce fashion & apparel businesses.

See What We Found
Email Strategy Teardown: Sephora

We turn an expert eye to Sephora’s entire email strategy and breakdown to see what they did well and what they could improve.

See the results
Memorial Day Email Strategy Teardown

Check out this mini-teardown roundup to see how household brands -- like Michael’s and Birchbox -- handled their holiday weekend email marketing strategy.

Check it Out
Email Strategy Teardown: Fab.com

Our ongoing series takes a look at the email strategy of ecommerce store Fab.com

Read the teardown
Email Strategy Teardown: Society6

We subscribe, purchase, and then take an indepth look at how Society6 runs their email marketing strategy.

Check it out
Red Dress Boutique
Email Strategy Teardown: Red Dress Boutique

We reviewed the email marketing strategy of a popular women's fashion brand to see if they were doing everything that they could to provide the most relevant and engaging emails.

Read the Teardown
Battle of the Brands: Rebecca Minkoff vs. MZ Wallace

We looked into the email strategies of two powerhouse New York fashion brands to see if they were sending the most engaging, relevant, and timely marketing messages.

Read the Teardown

Benchmark Reports

ecommerce sales benchmark report
How Relationship Building and Planning Impact Black Friday and Cyber Monday

We examined over $300 million worth of sales across 2 years to examine how relationship building and planning impact Black Friday and Cyber Monday sales.

Plan your holiday strategy
Email Segmentation for Ecommerce

Learn how hyper-targeted, highly relevant ecommerce email campaigns increase open rates, CTR, and revenue. We analyzed over 250B emails to define the segments that deliver best results.

Find your segmentation success
Abandoned Cart Benchmark Report

We analyzed 9M abandoned cart emails to bring you data on cart recovery rates, subject lines, and which discounts get customers to seal the deal.

Get inspired to recover more carts
Ecommerce Industry Benchmark Report

Discover how automation is delivering revenue for a thousand Klaviyo customers. We crunched the data from 1,501,929,496 of their emails to find out.

See How Your Results Compare

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Docuseries

Ready Set Grow

Go behind the scenes of some of the fastest growing ecommerce brands to learn about strategies they are using to find growth.

Watch Now
Beyond Black Friday A Klaviyo Docu-series
Beyond Black Friday

Times have changed. The days of batch and blast emailing are over. In this new docu-series, we follow three brands who are doing things differently and keeping momentum going year round.

Watch the Trailer

Highlights

2017 Year in Review

Looking back at 2017, we’re grateful for the Klaviyos, customers, partners, competitors, and friends who have made the year a big success.

See the Numbers Behind 2017
The 2016 Klaviyos

Our first award program recognizes ecommerce marketers who are knocking it out of the park with email – from targeted campaigns to revenue

The Award Goes To...

Drag and drop email designer

Our powerful editor makes it simple to create beautifully responsive emails that match your brand. Simply drag and drop to get started!

Try it now

Sell more by using your data to drive your marketing with Klaviyo

Get Started