Klaviyo Resources

Dive into data-driven ecommerce benchmarks and guides to propel your owned marketing channels forward.

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Klaviyo’s most popular guides and benchmark reports live right here. Find the most up-to-date resources for the most compelling challenges in ecommerce, right now.

The marketer’s manual to SMS compliance and deliverability

SMS compliance can be a tricky topic to navigate, and you shouldn’t be left alone to wrangle with its complexities. This guide is here to help.

Your complete guide to SMS compliance

How to navigate data privacy changes and come out on top

If you’re feeling stuck or unprepared for what’s to come, then let this resource be your North Star. Read on to learn how to directly address the ramifications of Apple and Google’s data privacy changes.

Your data privacy playbook

Customer first marketing in a store with two women

Customer-First Marketing: data, privacy, and growth

A guide to creating your Customer-First Marketing strategy and owning your data in the privacy-first era.

Get started with Customer-First Data

Guides

Our guides are long, but informative research projects put together to help you grow faster by leveraging your Customer-First Data to build stronger relationships. Find the one that fits your company’s growth stage.

The entrepreneur’s email marketing growth guide

An email marketing campaign has four recurring phases: audit, strategy, implementation, and analysis. Here’s what they are, when to use them, how they’ll help you grow, and everything else in between.

Master email marketing, right now

It’s never too early to prep for holiday marketing campaigns

More Americans than ever are expected to shop online between Thanksgiving and Cyber Monday. Prepare early and often, starting right here.

Your guide to selling more over BFCM

The email marketing maturity model for growing brands

As you grow, so does your data. Here’s how to use that data to drive your continued growth and more and more advanced segmentation at each of your company’s stages.

Sell more, no matter your stage

redacted press release about data privacy klaviyo

It’s time to break up with third-party data

Now that regulations are cracking down on third-party data practices, it’s time to move on—before things get messy.

Get started with Customer-First Data

Benchmark Reports

With more than 250,000 customers across all ecommerce industries, Klaviyo has access to unparalleled proprietary data. And we use it by first anonymizing it and then analyzing it to uncover what is working best in email and SMS right now.

The BFCM benchmark report

We examined over $300 million worth of sales across two years to understand how relationship building and planning impact Black Friday and Cyber Monday sales. This is what we learned, and what you should know right now.

Plan your holiday strategy better, all year round

The email segmentation benchmark report

Getting the right message to the right person at the right time is easier said than done, so we analyzed over 250B emails to define the segments that deliver the best results.

Find better segmentation ideas here

The abandoned cart benchmark report

We analyzed more than 9M abandoned cart emails to bring you data on cart recovery rates, subject lines, and which discounts get customers to seal the deal.

Recover more carts ASAP

The ecommerce email marketing benchmark report

Discover how email automation is delivering revenue for more than 250,000 Klaviyo customers. We crunched the data from more than 1B of their emails to find out.

Access benchmarks now