How US consumers plan to shop this holiday season
In a survey of 3.5K US consumers, we found that inflation is hitting hard—but not hard enough to make most of them tighten their spending this holiday season.
Learning resources for ecommerce marketers
Explore our library of educational resources for ecommerce marketers focused on email marketing, SMS marketing, marketing automation, data privacy and more.
Featured resources
Explore our most popular ecommerce guides, benchmarks and deep dives
Email marketing benchmarks by industry for Q222
Dig into these averages across the Klaviyo platform to see where you stand on email open rates, click rates, conversion rates, and revenue per recipient in comparison to your industry’s average.
SMS marketing benchmarks by industry for Q222
If you’re feeling stuck or unprepared for what’s to come, then let this resource be your North Star. Read on to learn how to directly address the ramifications of Apple and Google’s data privacy changes.
The advanced marketing automation guide
How fast-growing brands automate to scale
Successful marketing automation not only streamlines workflows and marketing tasks and maximizes your team’s efficiency. It also helps you better understand your customers and prospects, and improves those relationships by surfacing more relevant content for them, precisely when they’re most likely to act on it.
The next transformation in retail is here
Tech stacks built for omnichannel experiences
The digital transformation of the last decade may have been about the move from on-premise to cloud and SaaS technologies, but the next era is here—and it’s about holistic experiences that require not just the collection of accurate customer data, but the activation of it, too.
Customer-first marketing
The new ecommerce brand playbook for the privacy-first era
This is the new playbook for ecommerce brands looking to grow more sustainably and through owned marketing channels. Dive in to get a play-by-play how-to, and then implement this new set of tactics for own business ASAP.
More benchmark reports
From BFCM and email automation to more specific metrics like abandoned cart, dive on in to Klaviyo's vast database of proprietary metrics.
The ecommerce email segmentation & automation report
Discover how email segmentation is delivering revenue for more than 150K Klaviyo customers. We crunched the data from more than 1B of their emails to find out.
The BFCM benchmark report
We examined over $300 million worth of sales across two years to understand how relationship building and planning impact Black Friday and Cyber Monday sales. This is what we learned, and what you should know right now.
The abandoned cart benchmark report
We analyzed more than 9M abandoned cart emails to bring you data on cart recovery rates, subject lines, and which discounts get customers to seal the deal.
The marketing segmentation report
Getting the right message to the right person at the right time is easier said than done, so we analyzed over 250B emails to define the segments that deliver the best results.
Migrating to Klaviyo?
We're here to help
Switch and scale: why you need a new Magento 2 email marketing platform
Whether you’re frustrated with your current email marketing platform or a first-time shopper, if your ecommerce platform is Magento 1 or Magento 2, we’ve got good news for you. Klaviyo integrates with both and takes just minutes to set up.
Change is hard—Klaviyo x WooCommerce email marketing isn’t
Klaviyo, a unified customer platform for email and SMS marketing, gives your WooCommerce brand direct ownership of your consumer data and interactions—so you can talk to every customer like you know them, and grow your business on your own terms.