Klaviyo Resources

Data-driven ecommerce benchmarks, ebooks, and guides

Email Segmentation for eCommerce

Learn how hyper-targeted, highly relevant ecommerce email campaigns increase open rates, CTR, and revenue. We analyzed over 250B emails to define the segments that deliver best results.

Find your segmentation success

Benchmark reports

Email Segmentation for eCommerce

Learn how hyper-targeted, highly relevant ecommerce email campaigns increase open rates, CTR, and revenue. We analyzed over 250B emails to define the segments that deliver best results.

Find your segmentation success
Abandoned Cart Benchmark Report

We analyzed 9M abandoned cart emails to bring you data on cart recovery rates, subject lines, and which discounts get customers to seal the deal.

Get inspired to recover more carts
Ecommerce Industry Benchmark Report

Discover how automation is delivering revenue for a thousand Klaviyo customers. We crunched the data from 1,501,929,496 of their emails to find out.

See How Your Results Compare

Teardowns

Battle of the Brands: Munchpak vs. graze

We reviewed the email strategy of two successful subscription snack box companies to see who had the better email marketing strategy

See Who Won
Email Strategy Teardown: Target

Review the email strategies of the United States’ second largest discount store retailer.

Read the Teardown
Battle of the Brands: Converse vs. TOMS

Look under the hood to examine the email marketing strategy of two super successful ecommerce fashion & apparel businesses.

See What We Found
Battle of the Brands: Wayfair vs. West Elm

Take a look under the hood to examine the email marketing strategies of two super successful ecommerce fashion & apparel businesses.

See What We Found
Email Strategy Teardown: Sephora

We turn an expert eye to Sephora’s entire email strategy and breakdown to see what they did well and what they could improve.

See the results
Memorial Day Email Strategy Teardown

Check out this mini-teardown roundup to see how household brands -- like Michael’s and Birchbox -- handled their holiday weekend email marketing strategy.

Check it Out
Email Strategy Teardown: Fab.com

Our ongoing series takes a look at the email strategy of ecommerce store Fab.com

Read the teardown
Email Strategy Teardown: Society6

We subscribe, purchase, and then take an indepth look at how Society6 runs their email marketing strategy.

Check it out

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Guides

Ecommerce Email Marketing Maturity Model

Understand how to use data to drive your marketing at each stage of your company’s growth and build the foundation for successful marketing.

Read the Maturity Model
Data-Driven Fashion Ecommerce Ebook

Get actionable tips and real-life examples for fashion and accessory ecommerce stores in this benchmark guide from Klaviyo and Yotpo.

Get the Ebook
Navigating a Career in Marketing Automation

Discover what a career in Marketing Automation looks like and get the expert advice, skills, and knowledge needed to advance in your marketing career.

Read the Guide

Highlights

2017 Year in Review

Looking back at 2017, we’re grateful for the Klaviyos, customers, partners, competitors, and friends who have made the year a big success.

See the Numbers Behind 2017
The 2016 Klaviyos

Our first award program recognizes ecommerce marketers who are knocking it out of the park with email – from targeted campaigns to revenue

The Award Goes To...

Drag and drop email designer

Our powerful editor makes it simple to create beautifully responsive emails that match your brand. Simply drag and drop to get started!

Try it now

Sell more by using your data to drive your marketing with Klaviyo

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