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Understanding customer data infrastructure

Learn how Klaviyo’s approach to data management makes marketers’ jobs easier.

Manage your data the easy way

More customer data leads to more powerful insights. As marketing teams collect an increasing amount of data, the technology they use to manage the information and extract insights becomes critical. Find out the importance of Klaviyo’s customer data infrastructure, including:

Challenges businesses face accessing data
Types of data stores and their use cases
The data architecture of Klaviyo
How Klaviyo enables teams to easily manage data

The triad of flexibility, performance, and ease of use is what makes Klaviyo unique.

Mike Parker

Senior director of solution architecture, Klaviyo