Klaviyo vs. Postscript

Compare Klaviyo to Postscript. (Spoiler alert: Klaviyo wins.)

Klaviyo helps you make the most of every channel. Postscript only covers SMS—and misses out on valuable opportunities.

Boost revenue with the platform that shows you the full picture

Klaviyo gives you email, SMS, mobile push, reviews, and all the data you need in one place. It’s enough to make point solutions seem pointless.

  • Deeper personalization

    Send more targeted, timely messages powered by your customer data.

  • Omnichannel optimization

    Create coordinated cross-channel experiences that drive more engagement.

  • Impact-maximizing insights

    Reveal hidden opportunities and track performance with the clarity you need.

Klaviyo

Postscript

Omnichannel customer journeys (email, SMS, mobile push)

Visibility into customer actions

Cross-channel reporting and attribution

Peer benchmarks

Accessible deliverability insights

Shopify automation triggers for site abandonment, partial order fulfilled, and delivery statuses

350+ pre-built integrations

Straightforward, easy-to-use segmentation

151,000+ brands grow with Klaviyo

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Klaviyo includes 350+ pre-built integrations. Postscript doesn’t come close.

Get a deeper understanding of every customer by syncing with Shopify and all your other go-to platforms.
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Shopify logo- ecommerce integration
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Shopify logo- ecommerce integration
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Shopify logo- ecommerce integration
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Deeper personalization

Deliver experiences that keep your subscribers hooked

Build deeper connections
Comprehensive customer profiles show you each subscriber’s full history in a single view, including the latest real-time data.

Smarter segmentation
Quickly create precise audience segments based on any data you’ve gathered, including engagement metrics from every channel.

350+ pre-built integrations
Power deeper personalization by pulling in all the data you need from platforms across your tech stack.

A phone displaying an MMS message that announces new purses for fall, shown next to Klaviyo’s segment builder interface.
Omnichannel optimization

Sharpen your strategy across every channel

Coordinated customer journeys
Build more effective experiences that unfold cohesively across email, SMS, mobile push, and beyond.

Automated testing
A/B test tactics across channels, and automatically send out the winning version of each email and SMS message.

AI optimization
Enhance every step of the customer journey with built-in AI tools that help unleash your creativity and fine-tune your strategy.

Impact-maximizing insights

Drive more revenue with clarity and confidence

Cross-channel attribution
No more double-counting sales. Track email and SMS together for a more accurate view of each message’s impact.

Clear deliverability insights
Demystify email and SMS deliverability with detailed metrics that help reveal any obstacles limiting your reach.

Peer benchmarks
Discover which opportunities to prioritize by comparing your performance metrics against data from peer brands.