Benchmark Your Growth
Compare your brand’s data to businesses just like yours. Use Benchmarks to pinpoint where you’re excelling and where you have the most opportunity for growth.
Grade your growth against similar brands
To ensure Klaviyo Benchmarks are relevant, we compare your data to 100 similar brands based on industry and business characteristics like revenue and growth rate. Say goodbye to benchmarking against your own past performance or a generic industry average pulled from a blog.
Grade your growth against similar brands
To ensure Klaviyo Benchmarks are relevant, we compare your data to 100 similar brands based on industry and business characteristics like revenue and growth rate. Say goodbye to benchmarking against your own past performance or a generic industry average pulled from a blog.
“You can read blogs all day long, but that’s just people pontificating about what they think is good. Klaviyo’s benchmarking tool has been great because it helped me highlight areas we’re doing well, but also where I have deficiencies as a marketer and can improve.”
Chuck Melber, Marketing Director
Spot opportunities to grow revenue
Klaviyo Benchmarks show how you compare to similar brands for core business metrics like average order value and orders per customer. Prioritize work on areas with room for improvement to maximize your customer lifetime value; grow revenue without having to throw more budget at acquisition.
“Seeing our underperforming metrics allows us to tackle high reward, low effort projects.”
Wave MacFarland, Co-Owner
Campaign benchmarks, tied to revenue
Know if your campaigns are making as much money for you as they could be. See precise benchmarks at each step of your sales funnel by going beyond the usual open and click rate to report on conversion rate and revenue per recipient.
Campaign benchmarks, tied to revenue
Know if your campaigns are making as much money for you as they could be. See precise benchmarks at each step of your sales funnel by going beyond the usual open and click rate to report on conversion rate and revenue per recipient.
Grade each flow in its proper context
Instead of looking at all flows together, Klaviyo breaks out your most important flows individually and compares them to the same flow across similar brands. Quickly see the biggest opportunity for business growth and prioritize your limited time and resources where it will have the most impact.
Benchmark Benefits
Compare to actual peers
Your data is used to find 100 similar companies – benchmark business metrics critical to growth by comparing your performance side by side.
Prioritize Effectively
Immediately see which metrics have room for improvement and which are already performing at their maximum potential.
Grow With Confidence
As you grow Klaviyo updates the brands you are compared to so you have an accurate picture of how your business in performing.
“I see we’re really strong with campaigns but not so much with flows. This gives me a good idea of areas we need to work on.”
Tim Frazer, Marketing Specialist
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