130,000+ companies use Klaviyo to power smarter digital relationships
Intelligent marketing automation powered by customer data
- Activate your data in real-time to better target, personalize and measure all interactions
- Connect with customers through a seamless email, SMS, mobile push, and reviews experience
- Guide your marketing with built-in AI, automation, predictive analytics, and benchmarks
- Grow your audience, your customer lifetime value, and your total value
How it started
In 2012, Klaviyo co-founders Andrew Bialecki and Ed Hallen saw a pattern. Companies had loads of data but couldn’t answer basic questions about their customers, let alone use that data to drive revenue through personalized marketing.
The tech to unite data, analytics, and marketing didn’t exist. So they built it. Today over 130,000 of the world’s most notable brands use Klaviyo’s email and SMS marketing platform.
“Klaviyo provides the tools and playbooks for any creator to have more control, more ownership. It doesn’t matter if you create products, services, or content—or some of each. We believe the best products and creations can and should win.”
—Andrew Bialecki, Klaviyo co-founder
Co-founder and chief executive officer
Co-founder and chief product officer
Chief financial officer
Chief technology officer
Chief people officer
Chief legal officer
Chief marketing officer
What’s with the name?
Klaviyo (clay-vee-oh) is inspired by “clavija”, a Spanish word for mountaineering pins—also called pitons. These pitons support climbers as they ascend, and catch them if they fall.
We liken our customers to mountaineers. Our goal is to support and accelerate their climb to the summit.