Powerful audience segmentation made easy

Your customers deserve email and advertising that’s as unique as they are. With Klaviyo, you can target based on what they actually bought, what they looked at on your website, where they interact with your emails, and how much they spend so you can send marketing they actually want to receive.

Segment on behaviors

Build segments using behavioral and transactional data to target promotions more precisely.

Target based on events

Target flows based on special events and conditions, like a purchase or subscribing to a list.

Generate better results

Generate better results by sending marketing campaigns that are more relevant.

Dynamic segments that update in real-time

Unlike other ESPs, Klaviyo segments update automatically – so you can worry less about manually maintaining lists, and spend your time on new ideas instead.

Use website activity to build behavior-based segments

Only want to target people who looked at pants 3 times in 7 days? We got you. Set up Klaviyo’s custom web tracking and use browsing behavior to target your email ows.

 

Combine and exclude segments

Targeting people named John who bought pants last Tuesday? No sweat. Specify multiple conditions for your segments for powerful targeting.

Use website activity to build behavior-based segments

Only want to target people who looked at pants 3 times in 7 days? We got you. Set up Klaviyo’s custom web tracking and use browsing behavior to target your email ows.

 

Combine and exclude segments

Targeting people named John who bought pants last Tuesday? No sweat. Specify multiple conditions for your segments for powerful targeting.

Start sending more targeted emails today

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Power Facebook advertising with Klaviyo segments

It’s never been so easy to create powerful, consistent cross-channel marketing campaigns. Integrate with Facebook to automatically import your segments into Facebook Custom Audiences.

Sky’s-the-limit segmentation means unlimited targeting opportunities

Average order value

Spend above a certain amount

Acquisition source

Come from specific marketing channels

Shopping preference

Buy certain types of products

Purchase frequency

Buy multiple times in one month

Purchase recovery

Purchased within the last month

Shopping behavior

Always buy full price

Purchase motivation

Only buy with coupons

Shopping cart profile

Order multiple items in one cart

Browsing behaviors

Visit frequently but don’t buy

Ready to get started? Try Klaviyo for free!

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