Dive into creating email segments
Discover the possibilities of advanced email segmentation
Reach your ideal customer by creating segments with as many rules as you’d like.
Pull it all in with 200+ native integrations, versatile APIs, and your historical data.
Segments automatically update as customers interact with your website and marketing.
Use your customer segments to target them through omnichannel campaigns including SMS and email.
Klaviyo’s code-free, marketer-friendly segment builder goes beyond the basics, so you can target messages based on factors like specific purchases, discount code usage, and predicted customer lifetime value—on top of all the other data you’ve collected. And all your segments update in real time, so your messages stay relevant.
It’s as easy as syncing your email list segments with Facebook and Instagram. Your real-time data lets you target ads with more precision than ever, so you can focus on reaching your most important audiences, avoid showing ads to the wrong people, and even create Lookalike Audiences to attract more VIP customers.
Define precise audiences with as many conditions (and as much data) as you need. Segment by factors like: