Audience Segmentation &
Marketing Automation Made Easy

Each of your customers deserves email and advertising that’s as unique as they are. With Klaviyo, you can easily segment your audience and target triggered campaigns based on things that actually happened instead of guesswork. Target based on what they actually bought, what they actually looked at on your website, where they actually interact with your emails, how much they actually spend so you can send emails they actually want to receive.

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Build segments using behavioral and transactional data to target promotions more precisely.

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Target flows based on specific events and conditions, like a purchase or subscribing to a list.

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Generate better results by sending marketing campaigns that are more relevant.

Dynamic segments that update in real-time.

Unlike other ESPs, Klaviyo segments update automatically – so you can worry less about manually maintaining lists, and spend your time on new ideas instead.

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Combine and exclude segments for powerful targeting.

Klaviyo lets you specify multiple conditions for your segment. Targeting people named John who bought shoes last Tuesday? No sweat.

Use website activity to build behavior-based segments.

Set up Klaviyo’s custom web tracking to use browsing behavior to target your email flows. Only want to target people who looked at pants 3 times in 7 days? We got you.

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Power Facebook Advertising with Klaviyo Segments

Charge up your marketing campaigns by using Klaviyo’s simple Facebook integration to automatically import your segments into Facebook Custom Audiences. It’s never been so easy to create powerful, consistent cross-channel marketing campaigns.

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Sky’s-the-limit segmentation means unlimited targeting opportunities.

AVERAGE ORDER VALUE

AVERAGE ORDER VALUE

Spend above a certain amount

PURCHASE FREQUENCY

PURCHASE FREQUENCY

Buy multiple times in one month

PURCHASE MOTIVATION

PURCHASE MOTIVATION

Only buy with coupons

ACQUISITION SOURCE

ACQUISITION SOURCE

Come from specific marketing channels

PURCHASE RECENCY

PURCHASE RECENCY

Purchased within the last month

SHOPPING CART PROFILE

SHOPPING CART PROFILE

Order multiple items in one cart

SHOPPING PREFERENCE

SHOPPING PREFERENCE

Buy certain types of products

SHOPPING BEHAVIOR

Always buy full price

BROWSING BEHAVIOR

BROWSING BEHAVIOR

Visit frequently but don’t buy

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Abandoned Cart

Go beyond the basics, and see your sales climb. Klaviyo’s pre-built abandoned cart series is automatically populated with details of the order your customer left behind. It includes two emails: one sent a few hours after abandonment, and the second sent within 2 days. Once you’ve configured your default brand styles, all you need to do it turn it on.

Offer followups

Following up post-purchase helps you maximize the average lifetime value of your customers. Klaviyo offers pre-built thank you emails for new and returning customers, and product review notices to help you gather feedback and encourage cross-selling. You can also take advantage of automated winback flows, to help activate repeat purchases.

Welcome series

You only get one chance to make a great first impression. Klaviyo pre-builds a multi-email series to introduce your customers to your products, your brand and your story. You can easily segment your series based on whether someone’s bought, what they’ve looked at and which emails they’re opening. Just set it live, and you’re good to go!

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