Segmentation

Reach exactly the right people with customer segmentation

Real-time data makes it possible, increasing customer engagement with personalized, relevant messages. No coding, data scientists, or developers necessary.

Right on target, in less time

Segmentation is the fastest way to group your contacts into ultra-precise audiences that update in real time, so you can target messages based on the latest shopping behavior, customer data, and even predictive analytics. You make the rules. Klaviyo does the rest.

Get super-specific

Reach your ideal customer by creating segments with as many rules as you’d like.

All the data you need

Pull it all in with 200+ native integrations, versatile APIs, and your historical data.

Real-time relevance

Segments automatically update as customers interact with your website and marketing.

Sync with social

Connect with Facebook and Instagram to target ads with lookalike audiences and more.

Your secret weapon for powerful personalization

Klaviyo’s code-free, marketer-friendly segment builder goes beyond the basics, so you can target messages based on factors like specific purchases, discount code usage, and predicted customer lifetime value—on top of all the other data you’ve collected. And all your segments update in real time, so your messages stay relevant.

Explore customer learnings

Enhance social ad targeting

It’s as easy as syncing your segments with Facebook and Instagram. Your real-time data lets you target ads with more precision than ever, so you can focus on reaching your most important audiences, avoid showing ads to the wrong people, and even create Lookalike Audiences to attract more VIP customers.

Explore social advertising