Powerful audience segmentation made easy
Your customers deserve email and advertising that’s as unique as they are. With Klaviyo, you can target based on what they actually bought, what they looked at on your website, where they interact with your emails, and how much they spend so you can send marketing they actually want to receive.
Segment on behaviors
Build segments using behavioral and transactional data to target promotions more precisely.
Target based on events
Target flows based on special events and conditions, like a purchase or subscribing to a list.
Generate better results
Generate better results by sending marketing campaigns that are more relevant.
Dynamic segments that update in real-time
Unlike other ESPs, Klaviyo segments update automatically – so you can worry less about manually maintaining lists, and spend your time on new ideas instead.
Use website activity to build behavior-based segments
Only want to target people who looked at pants 3 times in 7 days? We got you. Set up Klaviyo’s custom web tracking and use browsing behavior to target your email ows.
Combine and exclude segments
Targeting people named John who bought pants last Tuesday? No sweat. Specify multiple conditions for your segments for powerful targeting.
Use website activity to build behavior-based segments
Only want to target people who looked at pants 3 times in 7 days? We got you. Set up Klaviyo’s custom web tracking and use browsing behavior to target your email ows.
Combine and exclude segments
Targeting people named John who bought pants last Tuesday? No sweat. Specify multiple conditions for your segments for powerful targeting.
Start sending more targeted emails today
Power Facebook advertising with Klaviyo segments
It’s never been so easy to create powerful, consistent cross-channel marketing campaigns. Integrate with Facebook to automatically import your segments into Facebook Custom Audiences.
Sky’s-the-limit segmentation means unlimited targeting opportunities
Average order value
Spend above a certain amount
Acquisition source
Come from specific marketing channels
Shopping preference
Buy certain types of products
Purchase frequency
Buy multiple times in one month
Purchase recovery
Purchased within the last month
Shopping behavior
Always buy full price
Purchase motivation
Only buy with coupons
Shopping cart profile
Order multiple items in one cart
Browsing behaviors
Visit frequently but don’t buy