Customer Segmentation

Segment customers with any piece of data. From any source. Across all time.

Better yet, let Klaviyo AI build customer segments for you.

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Graphic represents a user using the Klaviyo Segments AI feature to build a very specific customer segment.

Klaviyo’s customer segmentation tool: built for smarter marketing

Real-time updates, all-time data

Segments update in real-time so you’re always messaging the right audience. Plus, you can use all-time data to build your segments.

AI that drives results, faster

It might be artificial, but it’s genuinely helpful. Klaviyo AI can build smarter segments, faster—saving you time and driving results.

Go cross-channel

Klaviyo segmentation makes connecting and measuring your performance across email, SMS, mobile push, and more, easy.

It’s easier than ever to connect with your ideal audience

Put AI and machine learning to work
Let Klaviyo AI build segments using predictive analytics like churn risk, CLV, next order, and more. And with machine learning, you can leverage RFM groupings in segments, making advanced strategies easy.

Tell Segments AI who you want to reach
Describe the customers you want to connect with, and Klaviyo’s Segments AI will generate the segment for you. Doesn’t get easier than that.

Pick up the pace with preview and cloning
Move faster with the ability to live preview segment sizes while you work, and clone audiences and their conditions—even across your portfolio.

Graphic represents a Klaviyo user creating a segment called "Former VIPs" using the Klaviyo segment builder.

Granular data builds better segments

Beyond basic segments
The possibilities are endless with real-time data from 350+ integrations and flexible APIs.  Segment by demographic data, browsing behavior, purchase history, channel preferences, and so much more—plus metadata and custom properties.

No look-back limits
Look as far back in time as you want to combine historical actions with real-time behaviors—no look-back limits or added costs like other platforms.

Find the needle in the haystack
Want to find purchasers of a specific product category who used a discount code last holiday and are based in the UK? Use as many conditions as you’d like to build hyper-targeted segments.

Graphic represent a Klaviyo user building a segment for customers based on hair type. To the left, a smart phone shows an SMS announcing a new hair product for people with coily hair.

Activate on every channel, report on every detail

Cross-channel connection
Use segments to personalize sign-up forms, trigger automated email and SMS flows, request reviews, cross-sell products in campaigns, and tailor on-site experiences.

Maximize acquisition and ROAS
Sync audiences to advertising platforms to create lookalike audiences, retarget existing customers, and exclude recent purchasers.

Dive deep into performance
Use pre-built dashboards to measure audience performance against your conversion metric of choice, track segment growth over time, and see how engaged your audience is.

Graphic represents a Klaviyo user using Klaviyo predictive analytics to build a segment based on a predicted lifetime value. To the left, a smartphone shows a Facebook ad targeting the specific segment.

Success stories powered by Klaviyo segmentation

More segmentation resources

Segmentation FAQ

Segments are updated automatically in real-time.