Reporting for
data-driven ecommerce marketers

Measure what matters

Why settle for opens, clicks, or sale approximations — you deserve more. Klaviyo’s reporting lets you measure what really matters: how much revenue you’ve generated, how much you can attribute to email marketing, the breakdown of revenue generated by email flows vs. campaigns, and how much revenue per recipient you’re averaging. And that’s just the beginning.


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The Klaviyo Dashboard

Your marketing performance measurement command center

Get an at-a-glance view of key metrics and how they’re trending.

See how current performance compares to previous periods.


Add, edit, and remove metrics to customize your dashboard.

Real-time activity streams show who recently completed each action.

All the flexibility you need for meaningful analysis


See trends in events like orders, subscribers, & more.


Use cohort analysis to see shifts in customer behavior.


See total subscribers & track growth of lists & segments.


Compare actions across different segments over time.

Customer-level reporting

Direct insight into the humans behind the numbers

Real-time activity feeds show you everyone who does something you care about

Whether it’s looking up who recently ordered, tracking down refund requests, looking up visitors on your site or checking out order fulfilment status – we’ve got you covered. Go behind the numbers to the people who are engaging and buying from you with Klaviyo’s real-time activity feeds.

Get to know your all-stars with automated “best people” views for any event

Curious who your most valuable customers are? No problem. Klaviyo offers a “best people” view for any of your key metrics. You can look up your top buyers for a specific product; check out people who spend the most money; sneak a peek at people most likely to open or click on your messages, and more.


Opens, clicks, bounces, and more: yes, we do that, too

Performance reports for triggered email flows and campaigns let you track all the numbers you need to have, including opens, clicks, and unsubscribes. Need to see opens and clicks across devices, or by domain? No problem. And of course, we’ll show you orders and total revenue generated, too – because we wouldn’t have it any other way.

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