Analytics and reporting for ecommerce

Track email and SMS performance and get marketing insights that are actually useful.

New: Scheduled reports
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At a glance

Dashboards provide a snapshot of business performance.

In the moment

Get analytics without leaving the screen you’re working on.

On the reg

Browse pre-built reports that answer key business questions.

Scheduled simplicity

Set a custom schedule to receive automated reports.

SMS text message reporting in Klaviyo platform for a client brand

Contextual analytics (without any black holes)

When there’s a mountain of data at your disposal, you can get lost when searching for a specific answer.

Klaviyo highlights relevant data right alongside whatever you’re working on, so you can see where things stand without veering off track.

Get the answers you need without interruption. Simple.

Dashboards (actually helpful ones)

See your business at a glance: performance, recent activity, even suggested next steps as you grow.

Flow analytics

Check the performance, conversion rate, and conversion value for each email and SMS in a flow, right from the flow builder.

Campaign analytics

Track performance over time, look for trends or outliers, and jump into an individual campaign with a click.

Answers to big questions, even ones you didn’t know to ask

Brands know that it takes data to answer their marketing questions. Finding those answers can be a time suck though, and that’s just for the questions that are top of mind.

Klaviyo’s reports library has dozens of pre-built reports, organized by topic so it’s easy to find answers. You can also build custom reports that get as granular as you’d like.

Klaviyo reports library for email and sms metrics

Answers to big questions, even ones you didn’t know to ask

Brands know that it takes data to answer their marketing questions. Finding those answers can be a time suck though, and that’s just for the questions that are top of mind.

Klaviyo’s reports library has dozens of pre-built reports, organized by topic so it’s easy to find answers. You can also build custom reports that get as granular as you’d like.

Reports library

Explore ready-made reports that cover everything from email and SMS performance to revenue growth.

Learn more

Custom reports

Examine business from every angle: metrics, campaigns, flows, and product performance.

Conversion tracking

See which emails and texts drive sales, with customizable conversion windows to fit your sales cycle.

Marketing performance visuals for metrics in the Klaviyo dashboard

Benchmarks offer insights for email and SMS

Different industries have unique dynamics, with businesses ranging from start-ups to global corporations. So for too long, the answer to seemingly straightforward questions like “What’s a good click rate?” has been “It depends”. No longer.

Klaviyo is the only ecommerce marketing platform with built-in, personalized benchmarks—specific to your industry, growth rate, and other business characteristics.

See where you’re rocking it, what may need your attention, and how to aim even higher.

Relevant to your business, today

Compare performance to brands similar to yours—based on industry, growth rate, and other business characteristics.

Color-coded ratings

Each performance indicator gets a rating, from excellent to poor. Now you know what’s working and what can improve.

Solutions to improve performance

If something’s underperforming, Klaviyo alerts you and links to resources specific to that indicator.

Achieve new business growth, with the results to prove it.

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Resources for ecommerce analytics and reporting