Analytics and reporting for ecommerce

Track email and SMS performance, get answers to key marketing questions, and keep aiming higher.

New: Reports library
Learn more

At a glance

Dashboards provide a quick go-to for day-to-day business

In the moment

See analytics about what you’re working on, without clicking away

Immediately available

A library of pre-built reports answers key marketing questions

Fully customizable

Dive deep with custom reports tailored to your business

SMS text message reporting in Klaviyo platform for a client brand

Goodbye rabbit holes, hello in-context analytics

When there’s a mountain of data at your disposal, you can get lost when searching for a specific answer.

Klaviyo highlights relevant data right alongside whatever you’re working on, so you can see where things stand without veering off track.

Get the answers you need without interruption, and get back to business fast and well-informed

Dashboards (actually helpful ones)

See your business at a glance: performance, recent activity, even suggested next steps as you grow.

Flow analytics

Check the performance, conversion rate, and conversion value for each email and SMS in a flow, right from the flow builder.

Campaign analytics

Track performance over time, look for trends or outliers, and jump into an individual campaign with a click.

Answers to key questions, even ones you didn’t know to ask

Brands know that it takes data to answer their marketing questions. Finding those answers can be a time suck though, and that’s just for the questions that are top of mind.

Klaviyo’s reports library has dozens of pre-built reports, organized by topic so it’s easy to find answers. You can also build custom reports that get as granular as you’d like.

Klaviyo reports library for email and sms metrics

Answers to key questions, even ones you didn’t know to ask

Brands know that it takes data to answer their marketing questions. Finding those answers can be a time suck though, and that’s just for the questions that are top of mind.

Klaviyo’s reports library has dozens of pre-built reports, organized by topic so it’s easy to find answers. You can also build custom reports that get as granular as you’d like.

NEW: Reports library

Message performance, revenue growth, email vs SMS… For essential business questions, the answers are clear.

Custom reports

Examine business from every angle: metrics deep dives, campaigns, flows, and product performance.

Conversion tracking

See which emails and texts drive sales, with customizable conversion windows to fit your sales cycle.

Marketing performance visuals for metrics in the Klaviyo dashboard

Benchmarks show where you are, and the path forward

Different industries have unique dynamics, with businesses ranging from start-ups to global corporations. So for too long, the answer to seemingly straightforward questions like “What’s a good click rate?” has been “It depends”. No longer.

Klaviyo is the only marketing platform with built-in, personalized benchmarks—specific to your industry, growth rate, and other business characteristics.

See where you’re rocking it, what may need your attention, and how to aim even higher.

Relevant to your business, today

Compare performance to brands similar to yours—based on industry, growth rate, and other business characteristics.

Color-coded ratings

Each performance indicator gets a rating, from excellent to poor. Now you know what’s working and what can improve.

Solutions to improve performance

If something’s underperforming, Klaviyo alerts you and links to resources specific to that indicator.

Achieve new business growth,
with the results to prove it.

Resources for ecommerce analytics and reporting