Smarter stack
Consolidate data and analytics in the same platform as your marketing—with little implementation.
Klaviyo CDP gives your data superpowers, driving more revenue for your business—no additional resources or lengthy implementations required.
Consolidate data and analytics in the same platform as your marketing—with little implementation.
Uncover fast insights about products, customers, and performance.
Get more accurate data you can trust, with intuitive unification and transformation.
Increase conversion by powering personalization everywhere.
Uncover deep insights to reach customers at key points in their journeys to increase retention and drive revenue.
RFM analysis
Model future customer behavior and create smarter segments by scoring and grouping customers by their purchase behavior.
Funnel analysis
Pinpoint areas of optimization by easily visualizing customer journeys and filtering by audiences.
Product analysis
Promote the right products at the right time through purchase pattern insights for each product in your catalog.
Audience performance
Identify top segments faster and compare audiences at scale, so you can determine where to focus and understand negative trends.
Custom CLV
Customize your prediction window to match your purchase cycle and enhance how you forecast customer lifetime value.
Trust you have clean, reliable data for better targeting and personalization—without any IT involvement.
Identity resolution
Unify behaviors and profiles for a 360° view of your customer using robust tracking and deterministic profile merging.
Data transformation
Reformat, standardize, and manipulate data for easier segmentation and personalization.
Custom metrics
Hone in on performance indicators by defining metrics specific to your business for accurate and flexible reporting.
Data objects (coming soon)
Unlock new ways to store and use your data—from including orders in email templates to triggering flows off a child’s birthday.
With more ways to send more real-time data, you can personalize every experience, turning one-time customers into lifetime loyalists.
Group membership API
Deliver dynamically personalized web experiences by querying a website visitor’s segment or list membership in real time.
Data syncing
Connect your data warehouse in seconds, giving you—and others across your business—more data to work with.
Webhooks
Send real-time data to other tools in your stack (like Slack or your CRM) to keep everything and everyone in sync.
Code
Write Python or Javascript directly in Klaviyo to build limitless unique experiences, including pre-built recipes for inspiration.
Klaviyo |
Klaviyo + CDP | |
---|---|---|
Analytics/modeling |
Standard marketing performance and insights |
Advanced audience-level reporting + visualizations |
Marketing |
Best-in-class omnichannel marketing automation |
Power personalized onsite experiences
Expanded insights-driven use cases |
Data management/manipulation |
Raw data formatting |
Robust no-code transformation tooling to standardize and transform data for accurate segmentation and reporting |
Data syncing |
Trigger individual webhooks in a flow for marketing use cases |
Real-time and periodic data syncs via expanded webhooks and data warehouse connections |
Implementation |
Simple setup with 350+ pre-built integrations |
Minimal additional setup and implementation |
Pricing is based on total number of profiles.
Learn about adding the CDP to your Klaviyo plan and all the features available to you.
Learn more about what customer data platforms can do and how they’re different from other platforms.
Explore the different customer data platforms available and the problems they solve for businesses.
Get a step-by-step guide for how to use each feature of the customer data platform.
A customer data platform is a tool that serves as a brand’s single source of truth about its customers. It can pull customer data from multiple sources, structure that data, and make it available to other systems throughout the brand’s tech stack.
However, it’s important to note that CDP capabilities vary greatly from one platform to the next. Some don’t offer much more than a persistent, unified database. Others, like Klaviyo, include additional capabilities to help you do more — and even replace multiple pieces of software with one seamless solution. Klaviyo’s CDP is a unified database at its core, but on top of that, it’s designed to help you store your data, analyze it, and use it all more effectively.