Composer Artifacts
Turn any answer into a page you can share, like a launch dashboard for your CEO or a team plan.
Composer
The AI marketing agent that knows your business and does the work
Composer combines your business context, Klaviyo’s marketing expertise, and your connected tools to plan your calendar, build your campaigns, audit your flows, and tell you what to do next.
Capabilities
What Composer does for you
Composer analyzes, audits, drafts, and automates. You review, then decide what’s next.
Know where to focus
Composer analyzes your campaigns, flows, and customer data, then comes back with recommended next steps.
Ask Composer anything
Analyze my last 90 days of performance and identify the three biggest opportunities to increase revenue.
Best for:performance analysis, revenue opportunities, retention insights, reporting, benchmarks
A morning with Composer
A full to-do list. Done before lunch.
From the overnight review to the launch draft, Composer gets it done while you decide your next big idea. Maybe it’s a long lunch.
- View prompt
Your scheduled review already ran. Composer flags the one thing worth acting on, and why it matters.
- View prompt
Composer spots the flow that’s underperforming, explains what’s broken, and drafts the fix for approval.
- View prompt
Describe the campaign once. Composer builds personalized email and SMS, ready for your review.
- View prompt
Turn any answer into a page you can share, like a launch dashboard for your CEO or a team plan.
- View prompt
Schedule your weekly reports and audits. Composer runs them for you, and you can edit or pause anytime.
Catch up on Composer’s latest releases
Recurring tasks
Your recurring work, done before you ask. Schedule reports and audits, and edit or pause anytime.
Skills
Teach Composer once, use it every time. Save your brand voice or methods and call them by name.
Omnichannel campaigns
One campaign, every channel. Describe it once and Composer builds personalized email and SMS.
Meta Ads in Composer
Paid and owned in one conversation. See which Meta ads bring back customers, then act in Klaviyo.
Campaign A/B testing
Go from campaign idea to A/B test in one conversation, across email and SMS.
How brands are putting Composer to work
Composer is helping us communicate smarter. What used to take us a full campaign cycle I can do on a Tuesday afternoon. And that’s not an exaggeration.
Daniela Guzman, CRM manager, Dermalogica
Composer is great at spotting what’s weighing us down, like SMS we added to flows that isn’t delivering strong enough ROI.
Liz Hayes, CRM specialist, MESHKI
Composer acts as my campaign creation assistant. I can now replicate, build, and audit campaigns in less than half the time. I finally have time to strategize.
Denver Styles, CRM specialist, INTERSPORT
Tools like Composer have made my life so much easier. We’re a lean team of two, and AI has become almost an extra person on our team—helping us audit performance and validate hunches.
Shannon Jörgenfelt, senior manager of email and retention, Tatcha
Best prompts to get started
- Composer
- Optimize
Suppress unengaged profiles safely and reduce your billable profile count
Run in ComposerAI marketing agent FAQs
What is Composer?
Composer can help create marketing experiences directly within Klaviyo, including campaigns, flows, messages, segments, and more. It can also turn insights and ideas into shareable artifacts, like interactive dashboards, reports, and plans. Because Composer understands your Klaviyo account and business context, it can move from identifying an opportunity to helping you create what you need to act on it.
What can Composer help me do?
Composer helps you analyze, create, and take action across your marketing. Use it to:
- Analyze performance and uncover opportunities across your business
- Audit campaigns, flows, forms, and audiences to identify improvements
- Create and optimize campaigns across email, SMS, push, and other supported channels
- Build flows, messages, and segments tailored to your business
- Turn insights into interactive dashboards, reports, and shareable artifacts
- Connect your tools to access data and take action across your marketing stack
- Automate repetitive work with scheduled tasks and reminders
How does Composer use my business data?
Composer combines your Klaviyo data, customer behavior, marketing performance, and brand context to deliver insights and recommendations specific to your business. You can also connect tools like Shopify, Meta Ads, and Asana to bring more context into your conversations and take supported actions across your marketing workflows.
Can Composer analyze my marketing performance?
Yes. Composer can analyze your marketing data, investigate performance, audit campaigns and flows, and uncover opportunities for improvement. Ask questions in plain language, explore trends, compare performance, and turn your findings into interactive dashboards and reports you can share with your team.
What can Composer create?
Composer can help create marketing experiences directly within Klaviyo, including campaigns, flows, messages, segments, and more. Because Composer understands your Klaviyo account and business context, it can move from understanding an opportunity to helping you build what you need to act on it.
Can Composer complete tasks for me?
Yes. Composer goes beyond answering questions and making recommendations to help you get work done. It can create and update campaigns, flows, and other marketing experiences in Klaviyo, automate recurring work, and take supported actions in connected tools like Shopify. You stay in control of what gets approved and published.
Can I schedule recurring tasks with Composer?
Yes. You can schedule tasks for Composer to run on a recurring basis, making it easier to stay on top of work that would otherwise require repeated manual analysis. For example, you can have Composer regularly check for opportunities or issues and surface what needs your attention.
Does Composer make changes or publish anything without my approval?
You're always in control of what goes live. Composer can create content, recommend improvements, and prepare changes for your review. Customer-facing campaigns, flows, and messages require your approval before they're sent or published. Actions in connected apps depend on the permissions and approval requirements of each integration.
How is Composer different from ChatGPT or other AI tools?
General-purpose AI tools can help with individual tasks, but Composer is an AI marketing agent purpose-built for your marketing and already knows your business. It brings together your Klaviyo data and business context with purpose-built marketing capabilities to analyze performance, uncover opportunities, and take action on your behalf. And with connections to external tools and data sources, Composer can work with context across your marketing stack, not just what you provide in a prompt.
What channels does Composer support?
Composer can help create and optimize marketing across Klaviyo’s supported channels, including email, SMS, mobile push, WhatsApp, and RCS. Channel availability may vary by account and feature.
Do I need a Klaviyo account to use Composer?
Yes. Composer is built directly into Klaviyo and uses your Klaviyo data and business context to provide more relevant analysis, recommendations, and marketing experiences.
How do I get access to Composer?
Composer is available within Klaviyo, with free and paid access options depending on your account and usage. Visit Klaviyo’s pricing page for the latest information on Composer plans and availability.