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Composer: Klaviyo's AI Marketing Agent

The marketing agent that knows—and grows—your business

Built on your customer data, campaign history, and performance signals, Composer spots your biggest growth opportunities and turns them into ready-to-launch campaigns in minutes.

A "Composer" campaign creation interface for multi-channel marketing, like email and SMS, displayed over a smartphone showing an ad for "EASTIE" with runners.
Stay in control

Always on-brand. Always your call.

Composer shows the reasoning behind every recommendation, using the context already in your account to surface the best opportunities to grow. Your team reviews and approves every campaign, while built-in brand and compliance guardrails keep everything aligned with your standards.

A "Composer" interface with an AI chat where a user asks about a customer's journey through a flow program, and the AI asks clarifying questions.
A clearer path to growth

Know where to look—without actually looking

Your next best opportunity is probably already sitting in a flow, segment, or campaign—you just don't have time to go looking for it. Composer does the digging for you, surfacing what's worth acting on and prioritizing the opportunities with the biggest revenue impact.

A digital tablet displaying an abandoned cart marketing automation workflow with steps like trigger, wait, and email, alongside AI optimization suggestions.
Campaign builder

From brief to campaign, in minutes

Describe the outcome you want, and Composer takes it from there. Unlike AI tools that don’t have the context, Composer builds the audience, copy, channels, and timing using your data and brand voice—turning hours of campaign work into minutes.

A digital marketing dashboard showing campaign previews for email, text, push, and WhatsApp, with an AI chat assistant suggesting campaign strategies.
Built-in Marketing Intelligence

AI with the inside scoop

Composer doesn't start from scratch. It starts with what it already knows about your business—your customers, products, campaigns, and performance history—and combines that with Klaviyo expertise to deliver recommendations you can feel confident acting on.

Two chatbot interfaces, ChatGPT and Composer, discussing auditing Klaviyo segments, with Composer displaying detailed analysis and critical actions.

Composer FAQs

Composer is Klaviyo's marketing agent that helps marketers find growth opportunities, decide what to do next, and turn those opportunities into campaigns.


By analysing your customer data, campaigns, flows, segments, and performance history, Composer surfaces high-impact opportunities, recommends actions, and helps marketers execute faster, all within Klaviyo.