THE B2C CRM

The AI-first B2C CRM for fast, effortless growth

Build lasting customer relationships with marketing and service—powered by unified data, personalised across all your channels, and now supercharged by AI agents to help your team go faster.

Meet K:AI

Get your launch-ready marketing plan in minutes with K:AI Marketing Agent

1. Enter your website2. Generate marketing plan3. Review and launch

Start fast with Marketing Agent

Service that drives revenue across B2C CRM

With Customer Agent, live support tools, and real-time data, you can resolve faster, sell smarter, and respond with the best offer, product, or answer on any channel.

Online chat interface showing a product listing for the Lumen Elevate Bra, priced at $45.99. An AI assistant confirms its suitability for high-impact workouts.

K:AI Customer Agent

Provide exceptional service that feels personal, even when it’s automated.

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Customer Hub

Give your customers a personalised shopping and service experience.

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Helpdesk interface showing a list of customer inquiries. The highlighted message is from Keiko Tanaka about a damaged order.

Klaviyo Helpdesk

Make every conversation a chance to build loyalty and drive growth.

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Powering 176,000+ relationship-driven brands

Wait, a CRM for B2C?

Yes! Finally, one AI-first platform combining marketing, service, and analytics—for real-time personalization, smarter decisions, and seamless growth.

Explore the platform

AI that actually does the work

Have Klaviyo AI (K:AI) automate your marketing, power your support, and personalize every interaction.

Klaviyo AI (K:AI)

ExploreRemix K:AI Marketing Agent K:AI Customer Agent MCP server

Marketing that carries the conversation

Reach your customers with smarter messages across channels.

Klaviyo Marketing

Klaviyo dashboard showing a marketing campaign workflow with audience segmentation and scheduled emails and SMS.

ExploreEmail marketing SMS marketing WhatsApp marketing Mobile push Reviews Web forms Flows Campaigns

Service that solves and sells

Deliver personalised marketing and service that turns every interaction into a revenue opportunity.

Klaviyo Service

Online shopping page for "Cirrus workout set" priced at $95, featuring product images and a Klaviyo AI chat assistant.

ExploreK:AI Customer Agent Customer Hub Helpdesk

Analytics that deliver your next win

Know what’s working and fix what’s not, without the noise.

Klaviyo Analytics

Dashboard showing a business review with a conversion summary. Total active on site is $123,456, up 12% from the previous 7 days. Bar chart displays attributed and unattributed conversions from Jan 15 to Feb 1.

ExploreMarketing Analytics Benchmarks

CDP power that gives you the full data story

Unify all your data to get the 360-degree view of each customer and anticipate their wants.

Klaviyo Data Platform

ExploreIntegrations + APIs Profiles Segments Advanced KDP

Fuelling growth for brands that don’t settle

Explore case studies

“What I love most about Klaviyo is that it’s equally usable for a complete novice and an expert.”

Becca Millstein

Co-founder and CEO, Fishwife

"The initial cost reduction was north of 40% all in, including IT hours and the cost of the subscription."

Anthony S.

VP of DTC ecommerce for home and outdoor division, Helen of Troy

“Having one unified customer profile, where everything about a customer is in the same place—it’s huge.”

Katherine Cabe

Senior director of retention, AS Beauty Group

350+ apps to connect your business to Klaviyo B2C CRM

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View all integrations

Inspiring your next move with insights and resources

Three people collaborating at a table with documents and a laptop.

What is a B2C CRM?

Centralise customer data and tailor every interaction across channels.

Two smartphones displaying Opaléa skincare Black Friday deals, featuring products like toner, eye serums, and face creams.

How to win BFCM with Klaviyo

Sell smarter with omnichannel experiences across email, SMS, and more.

Mobile app screen showing a business account named "Terraza" with options for tennis and outdoor running. Features images of running shoes and a woman jogging.

WhatsApp for customer service

Build loyalty through fast, personal chats on the world’s #1 messaging app.

Smiling woman using a smartphone, surrounded by icons for email, push, WhatsApp, and text message. Text shows customer lifetime value.

Omnichannel marketing in a nutshell

What it is, why it matters, and how to do it right. 

Smartphone screen displaying a shopping app with categories like "Best sellers" and product options for skincare and soaps.

How RCS makes texts more engaging

Verified branding, interactive buttons, carousels, and improved tracking.

Timeline showing actions: "Clicked email" at 10:23 am, "Placed order," "Clicked SMS" at 11:55 am, each with "50% of credit.

Linear multi-touch attribution

How to set up smarter attribution that reflects real shopping behaviour.

Why Klaviyo B2C CRM?

Klaviyo B2C CRM is the AI-first platform that brings marketing and service together in one place—powered by data—to create deeper, longer-lasting customer relationships.

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Smiling person surrounded by icons representing integration and data sync, with labels "Integration connected" and "Latest data sync: now".