PLATFORM OVERVIEW
The autonomous B2C CRM built for you
K:AI, AI that does the work
Composer
The always-on marketing agent that knows your business. It identifies what needs attention on its own—an overlapping audience, a declining campaign—and decides what to do about it. Every recommendation is reviewed by you before it goes live.
Customer Agent
Solve customer problems, recommend products, and sell 24/7 across chat, text, email, WhatsApp, and now voice—using the same profile data that powers your marketing.
Personalisation that treats every customer like your only one
Personalisation decides who, what and when—for every customer, in real time. You set the guardrails. Every decision is tested before it scales.
Up to 86%
of conversations resolved within 90 days by brands who use Customer Agent.
23%
Average lift in campaign revenue for brands that utilize Personalization.
Klaviyo Marketing
Composer, the marketing agent that knows your business
Find more revenue, faster. With just a prompt, Composer uses your data, brand, and highest-impact revenue opportunities to build and improve campaigns and flows across every channel, all in your voice.
Connected omnichannel experiences
Run campaigns and flows across email, web, text, WhatsApp, mobile push notifications, reviews, and social media—and see how they perform together, all in one place. Email and SMS alone drive 20% higher revenue per recipient when connected.
Data-driven personalisation
Every send involves three decisions: who to reach, what to show them, and when to send it. Personalisation handles all three for every customer in real time.
Customer Hub: self-service and a website that adapts in real time
Give shoppers self-service options for order management and personalised product recommendations, as well as a website that adapts to them automatically. Copy, offers and layout change live for every visitor, using the same data that powers your marketing. No manual setup is required.
Crush goals faster. And make it look easy.
Move fast with 160+ pre-built email templates, 80+ pre-built flow automations, and drag-and-drop tools—no coding needed. Or describe the segment or flow you want, and Klaviyo AI builds it.
Klaviyo Service
Your 24/7 AI agent that knows your customer
Customer Agent answers questions and resolves issues across chat, SMS, email and WhatsApp—and it has driven a 100% increase in the resolution of questions about product recommendations.
Empower your team
Klaviyo Helpdesk puts the full customer story and AI tools in your team's hands, cutting average ticket resolution time by up to 75%.
Marketing and service, together
One shared customer view means marketing and service get smarter with every interaction. ‘Centralising our data in one CRM lets us have real conversations, not one-size-fits-all answers’ — James Thorngren, director of marketing at Naked Wardrobe.
Klaviyo Analytics
Keep an eye on performance
With pre-built and custom reports and dashboards, it’s easy to spot where to improve or where to double down.
Predict and personalise at scale
Create smarter segments with RFM analysis, and gain purchase insights for timely personalised product recommendations.
Know what’s working across all channels
From first click to repeat purchase, track attribution for every interaction across channels, segments, and seasons—so you always know what’s driving results.
Turn insights into action
With industry benchmarks, funnel analysis, and recommendations, know where to focus your efforts to iterate and improve.
Klaviyo Data Platform
The foundation Klaviyo B2C CRM is built on, Klaviyo Data Platform (KDP) takes data in any shape, resolves it into one accurate profile per customer, and runs it all at scale—working with every tool in your stack.
Bring in data without re-engineering
Send data in any shape—no schema needs to be defined first. Every team works from the same real-time view, with no silos and nothing to sync separately. It is unified the moment the data arrives, whether from your own website and app or the commerce, POS, and loyalty platforms you already use.
Unified customer profiles
Every signal your customers generate across profiles, events, product and custom data comes together in one profile. First-Party ID and identity resolution help connect activity across browsers, devices and records, so teams can recognise the same customer more consistently and reduce duplicate profiles and over-messaging.
Activate the data you already have
Connect Klaviyo to your data warehouse. Bring in the audiences, attributes, and models you've already built, activate them, and send engagement data back for analysis 0 including across Snowflake and Databricks. Your warehouse remains the source of truth; Klaviyo becomes the activation layer.
Secure and ready for enterprise use
ISO 27001 and SOC 2 Type II certified, and built to meet GDPR, CCPA, PDPA and HIPAA requirements. It operates at real scale—processing more than 4 billion signals daily across over 20 billion profiles—giving every team and agent governed access to exactly the data and actions they need.
What’s new
Check out the latest and greatest AI-powered features to help you grow smarter and faster across Klaviyo B2C CRM.
350+ integrations and 495+ APIs
Easily connect Klaviyo B2C CRM with your entire tech stack—including platforms for e-commerce, shipping, loyalty, advertising, and more—using out-of-the-box integrations and flexible APIs.
Learn more about B2C CRM
The benefits of an e-commerce CRM
Learn why e-commerce brands should use a CRM.
B2C CRM FAQ
What is B2C CRM?
A B2C CRM, or business-to-consumer customer relationship management system, is software designed to help businesses manage their interactions with individual customers.
What is an AI-first B2C CRM?
An AI-first B2C CRM brings together real-time customer data, embedded intelligence, and automated execution to help brands deliver personalised experiences at scale. AI CRM solutions offer AI agents that support marketers and service teams by handling time-consuming tasks—like building campaigns or responding to routine questions. And for B2C brands, AI CRM solutions provide consumer-facing AI that answers common questions, offers product recommendations, and can take action on behalf of consumers.
What is Klaviyo B2C CRM?
Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service into one solution. Powered by the Klaviyo Data Platform, every interaction is driven by real-time insights and activated across key touchpoints—websites, email, SMS, mobile, social channels, and more. Klaviyo allows you to scale personalisation effortlessly by automating workflows, simplifying segmentation, and delivering consistent, relevant experiences without the need for complex setups or additional tools. With Klaviyo, you can grow your business while keeping operations simple and customer relationships strong.
What are the differences between B2C and B2B CRM?
B2C and B2B CRMs are designed to address the needs of two very different types of customers: individual consumers and businesses.
B2B CRMs are specifically designed for businesses that manage fewer but more complex relationships. Their features are tailored to account-based management and long sales cycles.
In contrast, B2C CRMs focus on managing relationships with individuals. Their features are tailored to personalisation, high-volume communication, and marketing automation, which create meaningful, 1:1 relationships with a large customer base.
Which languages is the Klaviyo B2C CRM platform available in?
The Klaviyo platform and Help Center are localised into 11 languages: English, French, German, Spanish, Mexican Spanish, Italian, Korean, Brazilian Portuguese, Swedish, Polish, and Dutch — with each version continuously being updated as new features become available for each market. To change the language in the Klaviyo platform, go to Settings > Personal and select your preferred language from the Language dropdown. For step-by-step instructions, visit our Help Center guide.