Intelligent marketing, powered by AI and machine learning

Klaviyo offers AI tools and predictive data science that are embedded throughout the platform. We continue to invest in machine learning and artificial intelligence to help businesses of all sizes make smarter decisions about what to say, who to say it to, on what channel, and when—allowing them to go from an idea in the morning to a new campaign, test, or automated flow live in the afternoon.

Behavior forecasting

Predictive analytics

Built-in AI and auto-generated predictive analytics use historical data to predict future behaviors so marketers can do smarter, more efficient targeting based on:

• Next order date
• Lifetime value
• Churn risk
• Spending potential
• Automated A/B/n testing
• Predicted demographics

Content creation

Sending optimization