How 10 top companies use AI for marketing success

Now that marketers have been knee-deep in AI for a few years, some patterns are beginning to emerge.

Klaviyo’s recent AI trends report found that nearly half of marketers say AI has significantly increased their productivity and performance at work.

But many also wish their AI toolset would go deeper:

• 49% wish AI would help them analyze their company performance compared to similar organizations.
• 44% want AI to help display website forms at the optimal time for conversion.
• 32% want to use AI for testing and optimization in the future.

Today, there are plenty of successful companies using AI for marketing. Here’s how Klaviyo AI helps 11 brands grow their lists, enhance the customer journey, save time, optimize the reviews process, and drive new revenue.

1. Culture Kings uses Klaviyo AI to segment smarter, personalize more, + save time

Australian streetwear brand Culture Kings consolidated their fragmented marketing tech stack by moving SMS from Yotpo into Klaviyo, where they already managed email marketing. This consolidation allowed them to accurately track engagement across channels and deliver personalized messages based on subscriber preferences.

The results were impressive: a 388% YoY increase in global SMS click rate and significant decreases in SMS unsubscribe rates (43% for campaigns and 64% for flows in Australia).

With 8 million customers worldwide, Culture Kings has used Klaviyo AI to shift from batch-and-blast messaging to a more sophisticated, targeted approach. The team relies on these 3 features the most:

• Segments AI to create targeted shopper groups
• Subject Line AI to save time crafting high-performing email headers
• Dynamic product feeds for personalization

“We have diverse audience segments across 3 regions, each requiring a unique approach,” says Jarrod Hinvest, head of ecommerce at Culture Kings. “That’s where Klaviyo, supercharged by its powerful AI features, comes in.”

2. Jordan Craig uses Klaviyo Analytics to optimize cadences for 40+ segments, growing email revenue 54%

Men’s streetwear brand Jordan Craig switched to Klaviyo for its robust data infrastructure—and grew email revenue 54% YoY during their first 6 months.

Klaviyo is the only customer relationship management (CRM) tool built for B2C businesses, and it has the ability to store customer data indefinitely (unlike competitors’ 6- to 12-month limits).

“Klaviyo stores data forever,” explains Rob Varon, director of marketing at Jordan Craig. This data foundation enables Jordan Craig to make data-driven decisions about segmentation and email frequency. Automated flows now drive 30% of Jordan Craig’s revenue, with 38 multi-channel email-and-push flows in place.

The brand also uses Klaviyo Data Platform to optimize email cadence for each of their 40+ customer segments. For example, they send daily emails to customers for two weeks on either side of their AI-generated predicted date of next order. The emails drive strong conversion rates.

“Ultimately, Klaviyo is allowing us to build that personalized experience,” says Varon. “It makes it so that whatever action a customer takes, there’s an appropriate reaction. This level of personalization and optimization is definitely leading to revenue lift.”

3. Happy Wax uses Klaviyo AI to choose relevant review quotes

When Happy Wax, a home fragrance brand offering wax warmers and scented melts, consolidated email, SMS, and reviews in Klaviyo, they reduced their tech stack costs by 10%. They also:

• improved campaign performance
• eliminated attribution confusion between channels
• gained clearer revenue tracking

In August 2024, Happy Wax’s revenue from Klaviyo SMS grew 18% YoY. And in their first 100 days using Klaviyo Reviews, reviews submissions increased 27% YoY.

Klaviyo AI enhances Happy Wax’s marketing in a few ways:

• They employ AI to select the most relevant review quotes for each customer in their abandoned cart and win-back flows.
• They rely on Flows AI and Segments AI to build complex automations with ease.

“When I’m making any segment now, I start with AI,” says Rachel Fagan, VP of marketing at Happy Wax. “Nine times out of ten, it’s right.”

This AI-powered personalization has transformed their marketing operations: “We have this wealth of information at our fingertips in Klaviyo, and we’re really able to use it,” Fagan continues. “Klaviyo is our end-all-be-all personalization engine.”

4. Saranoni drives a 14% lift in form submission rates after using Klaviyo AI to optimize

Luxury blanket maker Saranoni returned to Klaviyo after trying a lower-cost platform—and found that Klaviyo’s superior deliverability and automation capabilities were worth the investment.

Within their first 6 months back, Saranoni achieved 35x platform ROI, with 36% of Klaviyo-attributed revenue coming from flows. They expanded from just two email-only flows to over 20 multi-channel automations, strengthening their marketing funnel.

Saranoni relies heavily on Klaviyo AI to optimize their marketing efforts:

• They use AI-powered forms display optimization to identify top-performing placements and timing for pop-up forms, with one winning variant driving a 14% lift in form submission rates.
• For location-specific messaging, they leverage Segments AI, which saves at least 10 minutes per segment creation.

“I love Klaviyo AI because every brand is really different, and it helps us figure out what will convert best for Saranoni,” says Stephanie Contreras, lifecycle marketing manager at Saranoni’s marketing agency, BMO Media.

5. Lifestraw accelerates flow creation with Klaviyo AI

Water filtration company Lifestraw transformed their email marketing performance by switching to Klaviyo from ActiveCampaign, increasing email’s contribution to ecommerce revenue from just 3% to 33% of total revenue in H1 2024. Their Klaviyo ROI reached an impressive 69x in the first half of 2024, with automated flows becoming a cornerstone of their strategy.

“The flows are just a workhorse,” remarks Eugenia Martin, head of DTC sales at Lifestraw. “They just work day and night without us doing anything. It’s amazing.”

Lifestraw has embraced Klaviyo AI to streamline new flow creation. Martin recently used Flows AI to generate a subscription confirmation flow with a single sentence prompt, saving at least 40 minutes of work.

“Flows AI just built the flow structure for me. That was pretty amazing,” Martin says.

6. Force of Nature uses Klaviyo AI to build quick, precise segments

Eco-friendly cleaning product company Force of Nature switched from Mailchimp to Klaviyo to support their growth needs, achieving remarkable results:

• 52% YoY growth in Klaviyo-attributed value
• 140% YoY growth in revenue from flows
• Flows now contribute 46% of their Klaviyo-attributed revenue

The brand leverages Klaviyo AI to build precise segments for different customer journey stages. “Segments AI makes it quick and easy to build segments with as much precision as we need,” says Melissa Lush, CMO of Force of Nature.

These segments power SKU-specific repurchase reminders and inform their Meta advertising strategy, where Klaviyo-based lookalike audiences consistently deliver superior customer acquisition costs and ROAS.

“Klaviyo has been the right platform for us to scale and meet our acquisition and LTV goals,” Lush concludes. “The sophisticated tools are user-friendly and intuitive enough for a small team to use.”

7. Tata Harper drives 65% more sign-ups using forms display optimization

After consolidating their tech stack by moving to Klaviyo, plant-based skincare brand Tata Harper Skincare began using Klaviyo AI to test and optimize their email and SMS sign-up forms.

Because using Klaviyo meant they had all their brand’s performance data at their fingertips, they were able to come up with 20 different variations on placement and timing across desktop and mobile sign-up pop-ups.

Klaviyo AI generated all of this. In just 30 days after the winning versions went live, submissions for both forms jumped 65%+ from the month previous to testing.

“Klaviyo’s turnkey solution enables brands to easily leverage their customer data and utilize AI to make real-time optimizations, drive strategy, and stay at the forefront of marketing,” says Heidi Jessop-Maund, SVP of digital at Tata Harper.

8. Every Man Jack boosts Klaviyo revenue using predictive analytics

Men’s personal care brand Every Man Jack brings in over $100 million in revenue each year through their ecommerce store and retail partners like Target and Whole Foods.

Retention is the name of the game with skin and bodycare products, but the platform the brand was using for email didn’t give them enough control. Replenishment emails were sent after just 45 days, and the brand wasn’t able to customize the timeline to the 75 days their customers typically order after.

Switching to Klaviyo solved that problem. Not only are automations and their timing customizable, giving the team more control, but Klaviyo’s AI-powered predictive analytics generate personalized predictions about each Every Man Jack subscriber. This makes it possible for the team to set replenishment flows to send according to a customer’s unique predicted next order date.

In just 90 days, Every Man Jack generated 12.4% of Klaviyo-attributed revenue with predictive analytics segments.

“I trust and value Klaviyo AI because it saves me time, helps me leverage our customer data to personalize email timing and strategies, and, most importantly, I maintain complete control over how and when it’s used,” says Troy Petrunoff, senior retention marketing manager at Every Man Jack. “Klaviyo integrations and AI allow me to weave a very intricate web.”

9. Willow Tree Boutique grows Klaviyo revenue 44% YoY with predictive analytics

The Willow Tree Boutique has been in business for over 30 years, with multiple brick-and-mortar locations, an online shop, and a free mobile live-selling app.

When the brand launched their ecommerce storefront in 2019, they built a list of loyal subscribers and collected behavioral data. They segmented according to email engagement, browsing behavior, and engagement with their mobile app.

But they struggled to segment according to purchase behavior. And this meant subscribers sometimes got messages about products far outside of their price range.

Klaviyo’s predictive analytics caught the team’s eye, and they began segmenting according to predicted next purchase date. The segments did so well in the first 6 months of using predictive analytics that revenue from email campaigns grew 53%.

The Willow Tree uses Klaviyo AI’s predictive analytics to create impact by:

• sending more expensive items to subscribers with demonstrated spending power
• sending to both predictive analytics segments and “tried and true” groups, which helps them reach more customers without overloading inboxes
• switching up the time between messages for BFCM—in 2023, they sent campaigns to groups who hadn’t purchased in 60 days (different from their normal 30 days) and saw their highest-revenue BFCM ever

“After we started sending campaigns to segments created with Klaviyo’s predictive analytics, all our metrics improved, and our revenue improved drastically,” says Jade Richardson, email strategist at EK Creative, The Willow Tree’s digital marketing agency. “It really opened up a whole new world to us.”

10. Proozy saves time with Klaviyo’s generative AI

Proozy sells deeply discounted apparel of all kinds, and in their nearly two decades in business, they’ve fulfilled over 3 million orders. Their marketing approach is to send frequently—up to 7 segmented email campaigns per day, plus 1–2 daily text messages.

Of course, this taxed their lean lifecycle team, who were spending hours a day creating subject lines, texts, and body copy. They found themselves running out of steam.

And then they tried Klaviyo’s subject line AI in early 2023. In the words of Alex Case, senior manager of product planning at Proozy, “it was a game changer.” Case estimates that the tool saved him about 5 minutes per subject line after plugging in just a few keywords.

But Klaviyo’s SMS AI was even more helpful. It saved the team about 10 minutes per text. Engagement grew, too: Proozy’s SMS click rate grew 120% YoY in 2023, and their SMS unsubscribe rate dropped 23% YoY.

Klaviyo’s generative AI helps Proozy write skimmable subject lines (complete with emojis, which help them stand out in the inbox) and keep their SMS copy endlessly fresh.

In fact, Case says SMS AI is his favorite Klaviyo tool. “There’s no bias toward the word it used yesterday,” he says. This empowers the Proozy team to keep sending fresh texts when the offers haven’t changed.

“Klaviyo’s generative AI saves a ton of time,” Case says. “For a bulk sender like us, any efficiency that gets us the same or better end results is a win.”

Make the impossible possible with Klaviyo AI

Join the brands using AI for marketing with Klaviyo AI. We’ll help you uncover strategic insights, create faster, and optimize your marketing to drive more revenue.

Even better, it’s all accessible throughout the Klaviyo platform, from finely tuned predictive analytics to generative AI and forms display optimization. Our AI and machine learning gets you to your best performance for the holidays and all year round.