Posts by Annie McGreevy | Klaviyo

Blog/Annie McGreevy

Annie McGreevy

Senior editorial writer-Klaviyo

Annie McGreevy

Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.

Posts by this author

Nov 2, 2023

8 email click rate tactics to engage subscribers [+examples]

A complete guide to improving click rates, including expert insight and brand.

15min read

Image has text that reads "Gmail + Yahoo, new sender requirements: how to prepare without interrupting your BFCM plans"

Image has text that reads "Gmail + Yahoo, new sender requirements: how to prepare without interrupting your BFCM plans"

Oct 27, 2023

How to prepare for Gmail + Yahoo's new sender requirements

A full guide to Google + Yahoo’s new sender requirements for better deliverability.

7min read

Oct 24, 2023

How to use email tags to improve cost effectiveness

Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.

13min read

Oct 5, 2023

Guide to creating an effective email marketing funnel

9 stages of an effective email marketing funnel, including brand examples and expert insight.

18min read

Sep 26, 2023

Strategies to make the most of Square email marketing

A guide to marketing using Square + Klaviyo, for omnichannel merchants.

22min read

Image has text that reads "iOS 17: Everything marketers need to know to prepare for Apple's latest update."

Image has text that reads "iOS 17: Everything marketers need to know to prepare for Apple's latest update."

Aug 17, 2023

How to prepare for iOS 17

Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.

7min read

May 11, 2023

How to market around a potential Tik-Tok ban.

Learn about the controversy surrounding Tik-Tok and how to adjust your marketing strategy to maximize revenue even if it gets banned.

11min read

May 8, 2023

153 text message and SMS marketing statistics

Get over 150 SMS stats from a Klaviyo study to help you market better to mobile users over SMS.

11min read

Mar 21, 2023

Wix x Klaviyo: ready to scale? We’re ready for you.

Meta description: Learn how integrating Wix with Klaviyo helps ecommerce merchants maximize the impact of their owned marketing channels and their marketing strategy.

14min read