Annie McGreevy
Senior editorial writer-Klaviyo
Annie McGreevy
Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.
Posts by this author
Annie McGreevy
Oct 24, 2024
How iOS 18 will affect your relationships across channels

Learn how iOS 18’s Apple Intelligence and inbox updates impact your email, SMS, and push marketing. See how to adapt and keep strong subscriber relationships.

Annie McGreevy
Sep 26, 2024
How to stand out from election noise

Advertising can be tough because of election year marketing. Learn how strategies like selective ad spend and testing can help during the 2024 elections.

Annie McGreevy
Jul 23, 2024
BFCM omnichannel tactics to drive sales

Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.

Annie McGreevy
Jul 11, 2024
Leading brands use Klaviyo AI for marketing success

4 companies utilized Klaviyo’s ai capabilities to optimize their performance. Learn how they used tools like generative ai and predictive analytics to see growth.

Annie McGreevy
Mar 7, 2024
8 email click rate tactics to engage subscribers [+examples]

A complete guide to improving click rates, including expert insight and brand.

Annie McGreevy
Feb 26, 2024
Behind the scenes of Klaviyo AI

New AI tools roll out nearly every day. Learn about the intricacies behind their development with the people who built it on the Klaviyo Data Science podcast.

Annie McGreevy
Feb 6, 2024
Ditch Mailchimp for Klaviyo

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

Annie McGreevy
Dec 19, 2023
10 email newsletter examples that sell

Get inspired by these 10 different email newsletter formats from different brands and steal some ideas to level up yours.

Annie McGreevy
Dec 19, 2023
How to create a newsletter: 10 steps to conversions

Your complete guide to creating a newsletter, including why, when to send, + brand examples.