Annie McGreevy
Senior editorial writer-Klaviyo
Annie McGreevy
Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.
Posts by this author
Image has text that reads "Click rate is King" in large letters and smaller text that says "earn subscribers attention and clicks"
Annie McGreevy
Mar 7, 2024
8 email click rate tactics to engage subscribers [+examples]

A complete guide to improving click rates, including expert insight and brand.

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Annie McGreevy
15min read
Image shows 3 people working alongside text that reads "Behind the scenes of Klaviyo AI—with the people who built it"
Annie McGreevy
Feb 26, 2024
Behind the scenes of Klaviyo AI

New AI tools roll out nearly every day. Learn about the intricacies behind their development with the people who built it on the Klaviyo Data Science podcast.

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Image reads "Klaviyo's data engine yielded profound results for these 5 brands"
Annie McGreevy
Feb 6, 2024
Ditch Mailchimp for Klaviyo

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

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Annie McGreevy
Dec 19, 2023
10 email newsletter examples that sell

Get inspired by these 10 different email newsletter formats from different brands and steal some ideas to level up yours.

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Annie McGreevy
10min read
Annie McGreevy
Dec 19, 2023
How to create a newsletter: 10 steps to conversions

Your complete guide to creating a newsletter, including why, when to send, + brand examples.

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Annie McGreevy
10min read
Annie McGreevy
Dec 15, 2023
How to get leadership on board to use Klaviyo

Here are 5 tactics to convince executive stakeholders to bring Klaviyo into your tech stack and resources to improve interest and Klaviyo adoption.

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Annie McGreevy
Dec 4, 2023
Email design inspiration for 2024, plus brand examples.

4 Email design trends to keep an eye on for 2024, plus insight from industry experts.

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Annie McGreevy
11min read
Annie McGreevy
Dec 1, 2023
What to expect from iOS 17

Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.

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Image has text that reads "Gmail + Yahoo, new sender requirements: how to prepare without interrupting your BFCM plans"
Annie McGreevy
Oct 27, 2023
How to prepare for Gmail + Yahoo's new sender requirements

A full guide to Google + Yahoo’s new sender requirements for better deliverability.

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