Annie McGreevy
Senior editorial writer-Klaviyo
Annie McGreevy
Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.
Posts by this author
Annie McGreevy
Nov 2, 2023
8 email click rate tactics to engage subscribers [+examples]

A complete guide to improving click rates, including expert insight and brand.

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Annie McGreevy
15min read
Image has text that reads "Gmail + Yahoo, new sender requirements: how to prepare without interrupting your BFCM plans"
Annie McGreevy
Oct 27, 2023
How to prepare for Gmail + Yahoo's new sender requirements

A full guide to Google + Yahoo’s new sender requirements for better deliverability.

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Annie McGreevy
Oct 24, 2023
How to use email tags to improve cost effectiveness

Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.

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Annie McGreevy
13min read
Annie McGreevy
Oct 5, 2023
Guide to creating an effective email marketing funnel

9 stages of an effective email marketing funnel, including brand examples and expert insight.

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Annie McGreevy
18min read
Annie McGreevy
Sep 26, 2023
Strategies to make the most of Square email marketing

A guide to marketing using Square + Klaviyo, for omnichannel merchants.

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Annie McGreevy
22min read
Image has text that reads "iOS 17: Everything marketers need to know to prepare for Apple's latest update."
Annie McGreevy
Aug 17, 2023
How to prepare for iOS 17

Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.

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Annie McGreevy
May 11, 2023
How to market around a potential Tik-Tok ban.

Learn about the controversy surrounding Tik-Tok and how to adjust your marketing strategy to maximize revenue even if it gets banned.

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Annie McGreevy
11min read
Annie McGreevy
May 8, 2023
153 text message and SMS marketing statistics

Get over 150 SMS stats from a Klaviyo study to help you market better to mobile users over SMS.

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Annie McGreevy
11min read
Annie McGreevy
Mar 21, 2023
Wix x Klaviyo: ready to scale? We’re ready for you. 

Meta description: Learn how integrating Wix with Klaviyo helps ecommerce merchants maximize the impact of their owned marketing channels and their marketing strategy.

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Annie McGreevy
14min read