Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.
Posts by this author
Annie McGreevy
How to get leadership on board to use Klaviyo13 Feb 2024
If you’re convinced by Klaviyo and looking to replatform, here are the steps for building your business case and getting executive buy in.
Annie McGreevy
6min read
Annie McGreevy
Ditch Mailchimp for Klaviyo7 Feb 2024
Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.
Annie McGreevy
9min read
Annie McGreevy
How to create a newsletter: 10 steps to conversions23 Jan 2024
10 steps to create and optimise email newsletters for conversion – covering templates, design, personalisation, AI, subject lines and best send time.
Annie McGreevy
9min read
Annie McGreevy
8 email click rate tactics to engage subscribers [+examples]18 Dec 2023
Reverse the unsubscribes! Start creating emails your audience can’t wait to open and click with these 8 steps to email subscriber success.
Annie McGreevy
14min read
Annie McGreevy
How to prepare for Gmail + Yahoo's new sender requirements20 Nov 2023
To avoid the risk of lost or blocked emails, marketers should prepare for Google and Yahoo’s email sender requirements which are being fully enforced in 2024.
Annie McGreevy
7min read