Annie McGreevy

Senior editorial writer - Klaviyo

Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.

Posts by this author

Annie McGreevy

Oct 24, 2024

How iOS 18 will affect your relationships across channels

Learn how iOS 18’s Apple Intelligence and inbox updates impact your email, SMS, and push marketing. See how to adapt and keep strong subscriber relationships.

Annie McGreevy

Sep 26, 2024

How to stand out from election noise

Advertising can be tough because of election year marketing. Learn how strategies like selective ad spend and testing can help during the 2024 elections.

Annie McGreevy

Mar 7, 2024

8 email click rate tactics to engage subscribers [+examples]

A complete guide to improving click rates, including expert insight and brand.

Annie McGreevy

Feb 26, 2024

Behind the scenes of Klaviyo AI

New AI tools roll out nearly every day. Learn about the intricacies behind their development with the people who built it on the Klaviyo Data Science podcast.

Annie McGreevy

Feb 6, 2024

Ditch Mailchimp for Klaviyo

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.