Annie McGreevy

Posts by this author

A complete guide to improving click rates, including expert insight and brand.

New AI tools roll out nearly every day. Learn about the intricacies behind their development with the people who built it on the Klaviyo Data Science podcast.

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

Here are 5 tactics to convince executive stakeholders to bring Klaviyo into your tech stack and resources to improve interest and Klaviyo adoption.

Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.

A full guide to Google + Yahoo’s new sender requirements for better deliverability.

Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.

A guide to marketing using Square + Klaviyo, for omnichannel merchants.

A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.