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Annie McGreevy

Senior editorial writer - open in a new tab Klaviyo
Annie McGreevy
Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.

Posts by this author

Annie McGreevy
Mar 7, 2024
8 email click rate tactics to engage subscribers [+examples]

A complete guide to improving click rates, including expert insight and brand.

Annie McGreevy
Feb 26, 2024
Behind the scenes of Klaviyo AI

New AI tools roll out nearly every day. Learn about the intricacies behind their development with the people who built it on the Klaviyo Data Science podcast.

Annie McGreevy
Feb 6, 2024
Ditch Mailchimp for Klaviyo

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

Annie McGreevy
Dec 15, 2023
How to get leadership on board to use Klaviyo

Here are 5 tactics to convince executive stakeholders to bring Klaviyo into your tech stack and resources to improve interest and Klaviyo adoption.

Annie McGreevy
Dec 1, 2023
What to expect from iOS 17

Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.

Annie McGreevy
Oct 27, 2023
How to prepare for Gmail + Yahoo's new sender requirements

A full guide to Google + Yahoo’s new sender requirements for better deliverability.

Annie McGreevy
Oct 24, 2023
How to use email tags to increase email efficiency

Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.

Annie McGreevy
Sep 26, 2023
Strategies to make the most of Square email marketing

A guide to marketing using Square + Klaviyo, for omnichannel merchants.

Annie McGreevy
Jul 6, 2023
Everything you need to know about email deliverability

A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.