
Browse abandonment
Convert window shoppers into buyers by following up on the exact products they viewed but didn’t add to cart.
- A/B test
- SMS
40+ pre-built automations for email, SMS, and WhatsApp — abandonment, welcome, winback, loyalty, and order updates. Preview any flow, then make it yours in minutes.
40+
Ready-to-launch flow templates
3
Channels in a single flow
<10 min
Average time to customize and launch
Turns browses and abandoned carts into purchases before customers move on

Convert window shoppers into buyers by following up on the exact products they viewed but didn’t add to cart.

7 out of 10 shopping carts are abandoned. Recover them with a timely reminder and a nudge across channels.

Create urgency and drive sales by reminding shoppers who made it all the way to checkout — then stopped.

Don’t leave money on the table. Automatically alert customers when items they’re interested in get restocked.
Turn new subscribers into first-time customer with a strong first impression

Welcome all new subscribers, but identify and route existing customers down a different path than first-timers.

This welcome series has 3 text messages that go to all new SMS subscribers, closing with a limited-time discount.
Deepen the relationship after every purchase, automatically.

Convert would-be one-time buyers into repeat customers with a thank you, followed by a bounceback offer.

The same proven bounceback sequence, routed through WhatsApp for customers who prefer messaging apps.

Celebrate the day someone first became a customer with a personal, well-timed anniversary email.

Build customer loyalty by sending a thank you tailored to whether someone is new or a returning customer.
Bring lapsed shoppers back with timely, relevant nudges.

Encourage lapsed customers to come back and see what’s new. Reach engaged users via SMS and everyone else via email.

Convert interest into sales by letting your customers know with a text or an email when a product they viewed drops in price.

Convert interest into sales by letting your customers know when a product they viewed, added to cart, or started checkout on runs low in stock.
Turn one-time buyers into customers who order again.

This winback series uses a conditional split to A/B test two different time-to-first-message delays.

Tailor post-purchase content based on lifecycle stage! This flow splits out post-purchase paths for first-time buyers, second-time buyers, and then 3+ time buyers.

Convert would-be one-time buyers into repeat purchasers with a compelling "bounce back" offer that brings someone back to keep shopping immediately after placing an order.

Prevent customer churn using machine learning-powered predictions of when a customer is likely to purchase again.

This flow features a replenishment reminder based on average product usage cycles, perfect for consumable goods.

Follow up after a purchase with a friendly request for a review, paired with cross-sell recommendations.
Keep shoppers in the loop from checkout to delivery.

Send an order confirmation email after a customer completes checkout, with all the details they need.

Let your customers know whenever their full order has shipped, with tracking details included.

Keep your customers updated as each item in a multi-package order ships, so nothing feels missing.

Keep customers in the loop about delays — non-marketing messaging that builds trust when things slow down.
Every flow template comes pre-built with logic, timing, and starter copy across every channel it uses. Preview it, then make it yours.
Filter by goal or channel to find the flow built for the job — from browse abandonment to post-purchase loyalty.
Edit timing, conditional splits, and messaging across email, SMS, and WhatsApp in one drag-and-drop builder.
Sync your store so triggers, product recommendations, and audience splits react to real customer behavior.
Turn it on and let Klaviyo run the sequence — then track revenue per flow from a single dashboard.
Every template on this page can flex across the channels your customers actually use.
Combine email, SMS, and WhatsApp inside a single automation, with conditional splits that route each customer to the channel they engage with most.

Klaviyo AI drafts subject lines, SMS copy, and send-time recommendations for every template, so you’re editing, not starting from a blank canvas
Every flow reports revenue, placed orders, and engagement back to one dashboard, so you always know what’s working.

Customer Spotlight

Melanie Fox, Director of lifecycle marketing, Dollar Shave Club
Sign up free and start from any template on this page, or get a demo and we'll help you map flows to your customer journey.