Customer winback
This winback series uses a conditional split to A/B test two different time-to-first-message delays.
- A/B test time delay
Flow Templates for
Repeat purchase flow templates for turning one-time buyers into regulars
Post-purchase followup
Tailor post-purchase content based on lifecycle stage! This flow splits out post-purchase paths for first-time buyers, second-time buyers, and then 3+ time buyers.
- Order count split
Post-purchase bounce back
Convert would-be one-time buyers into repeat purchasers with a compelling "bounce back" offer that brings someone back to keep shopping immediately after placing an order.
- After first purchase
Repeat purchase nurture series
Prevent customer churn using machine learning-powered predictions of when a customer is likely to purchase again.
- Order count split (Email & SMS)
- SMS
Replenishment reminder
This flow features a replenishment reminder based on average product usage cycles, perfect for consumable goods.
- Standard (Email & SMS)
- SMS
Product review / cross-sell
Follow up after a purchase with a friendly request for a review, paired with cross-sell recommendations.
- Standard (Email & SMS)
- SMS
HOW IT WORKS
From template to live flow, without the blank page
Every flow template comes pre-built with logic, timing, and starter copy across every channel it uses. Preview it, then make it yours.
1. Choose
Filter by goal or channel to find the flow built for the job — from browse abandonment to post-purchase loyalty.
2. Customize
Edit timing, conditional splits, and messaging across email, SMS, and WhatsApp in one drag-and-drop builder.
3. Connect data
Sync your store so triggers, product recommendations, and audience splits react to real customer behavior.
4. Launch
Turn it on and let Klaviyo run the sequence — then track revenue per flow from a single dashboard.
Why flows
Built for omnichannel, not just email
Every template on this page can flex across the channels your customers actually use.
One flow, every channel
Combine email, SMS, and WhatsApp inside a single automation, with conditional splits that route each customer to the channel they engage with most.
AI-assisted from the start
Klaviyo AI drafts subject lines, SMS copy, and send-time recommendations for every template, so you’re editing, not starting from a blank canvas
Revenue you can track
Every flow reports revenue, placed orders, and engagement back to one dashboard, so you always know what’s working.
Customer Spotlight
The biggest unlock from Klaviyo has been personalization at scale. We can do things we've never been able to do before because everything is under one roof.”
Melanie Fox, Director of lifecycle marketing, Dollar Shave Club
Your next flow is a template away
Sign up free and start from any template on this page, or get a demo and we'll help you map flows to your customer journey.