71%
of consumers that expect personalization from the brands they interact with, according to McKinsey & Company.
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4 steps to accelerate your revenue with customer data
Learn how today’s top brands are driving results faster through data-driven marketing.
Personalization is key to driving your next purchase
True 1:1 personalization requires closing the gap between the data you collect and driving customers to purchase. To achieve this, you have to follow 4 steps:
- Consolidate data from multiple sources, across channels
- Incorporate both real-time and historical data
- Save hours with pre-built automations and templates
- Apply artificial intelligence and machine learning
Dive deeper into what goes into executing a truly personalized digital marketing strategy, and learn how brands like Every Man Jack, AriZona, and Dagne Dover are implementing these steps in our free guide.
63%
of digital marketing leaders that continue to struggle with delivering personalized experiences to their customers.
‘Personalized’ makes it seem like I’m using their first name or their favorite color. This is more about making sure we’re not chasing somebody to take an action they’ve already taken.
Craig Swanson
co-founder, KaisaFit