Klaviyo news
Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform’s evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.
Klaviyo news articles
Discover Klaviyo’s new omnichannel attribution feature. Measure the ROI of every marketing channel—from email and SMS to social and ads—to understand the full customer journey and maximize revenue.
Klaviyo is recognized as a Leader in the 2025 IDC MarketScape for AI-enabled marketing platforms. See how our AI helps B2C brands grow smarter and faster.
Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.
Join us at K:BOS 2025 in Boston, Sept 25–26. Discover keynotes, brand stories, Klaviyo product sessions, and BFCM education tracks. Build your agenda to maximize inspiration, learning, and networking at the year’s must-attend event.
U.S. ecommerce sales jumped 8% over Labor Day weekend—showing shoppers are ready to spend, even with fewer discounts. See what this means for brands preparing for BFCM and the holiday season.
Remix, built on Google Gemini’s new image editing API, lets marketers edit email images directly in Klaviyo. Adjust colors, refine product shots, and bring ideas to life faster.
Tariffs are reshaping back-to-school shopping in 2025. See Klaviyo data on pricing, discounting, and how brands win with repeat buyers.
AI works best with your data. Klaviyo’s MCP server links to AI platforms like Cursor, Claude, and Windsurf—unlocking smarter, faster, and more creative marketing.
Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.