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Klaviyo news

Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform’s evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.

Why Klaviyo Is Betting on Infrastructure, Not Just Product
Explore how Klaviyo is becoming the customer intelligence layer for agentic commerce, powered by APIs, MCP, and integrations that enable AI, automation, and scalable growth.
Klaviyo news
May 20, 2026
Your Discount Strategy Making You Poorer — Here's the Data
Low discounters grow twice as fast—and keep the margin. New research from Klaviyo and ProfitPeak on what your discount strategy is actually costing your brand.
Klaviyo news
May 20, 2026
K:SYD 2026 Recap: Low Discounters Are Growing 2x Faster
The ideas that landed at K:SYD 2026 weren't the comfortable ones. Here's what 600 of Australia's best B2C marketers heard—and what's worth taking back to work.
Klaviyo news
May 20, 2026
Klaviyo Social Marketing is here
Klaviyo Social Marketing connects Instagram comments, DMs, and UGC to customer profiles.
Klaviyo news
May 19, 2026
Klaviyo Launches on AWS Marketplace for Faster Procurement
Klaviyo is now on AWS Marketplace. Large enterprise brands can use AWS EDP spend to simplify contracts and accelerate procurement and deployment.
Klaviyo news
May 19, 2026
Custom Skills for Customer Agent are here
Klaviyo launches Custom Skills for Customer Agent, giving brands the ability to build, connect, and control their own AI workflows.
Klaviyo news
May 18, 2026
We built Customer Agent as a platform, not a product.
Most AI customer service tools hit a ceiling fast. Here’s why Klaviyo built Customer Agent as a platform and what that unlocks for brands.
Klaviyo news
May 7, 2026
Klaviyo + Anthropic: New Agentic Workflows Come to Claude
Connect your Klaviyo data to Anthropic’s Claude and turn reports, audits, and campaign briefs into finished work with agentic marketing workflows, no manual steps required.
Klaviyo news
Apr 22, 2026
Design in Canva, send in Klaviyo
Klaviyo's enhanced Canva integration lets you send complete email templates directly to your Klaviyo Template Library in one click, no exporting, no rebuilding, no friction.