All blog articles

Safari and Brave cut cookies short, so known shoppers look anonymous. Turn on Extended ID and First-Party ID to identify returning visitors and fire more flows.

Salesforce has agreed to acquire Braze. Here is what is confirmed, what is still open, and how to plan your next move, including a migration.

DÔEN’s VP of ecommerce on where AI belongs in fashion marketing: send times and performance data, never creative. Plus why the brand skips sign-up discounts.

The FCC's new SMS opt-out rule takes effect November 25, 2026. Nothing about your current obligations changes, but brands that want more certainty now have an option.

Get email segmentation ideas for personalizing your marketing campaigns and flows, and learn how to use AI to build targeted audiences faster.

See how 3 agencies use Klaviyo Customer Agent to book classes, save subscriptions, and screen damage claims, plus the build that nearly tripled chat conversion.

Get tips on how to improve your email pop-up submission rates, from personalizing the pop-up experience with data to testing autonomously with AI.

From finding revenue opportunities to building campaigns, AI marketing agents can take on more of the work. Here are 10 ways to put them to work, with prompts you can try in Klaviyo Composer.

Revenue can make an ecommerce retention program look healthy while it loses money. See how one agency adds product margin to Klaviyo to build profitable flows.