All blog articles

See real order confirmation email examples, plus expert tips and best practices to help you boost engagement and build customer trust.

Discover effective SMS marketing strategies, and ideas to improve ROI in 2025. Learn why SMS matters and how to build a winning SMS strategy.

Learn how to create high-converting SMS marketing campaigns in 9 simple steps. Drive engagement, boost sales, and maximize ROI with proven strategies.

Bring shoppers back with these 12 abandoned cart email best practices and examples from klaviyo users. Refine your abandoned cart flow with Klaviyo.

Discover how random sample branching can take your A/B testing to the next level. Learn 6 powerful use cases to improve your email and SMS performance.

Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.

Learn what transactional emails are, why they matter, and how to send them. Explore key types, how to create and automate them, and what sets them apart from marketing emails.

7 concrete steps brands can take to take advantage of the 90-day pause on reciprocal tariffs—from pricing tests to supply chain shifts and tech efficiencies.

Welcome emails play a crucial role in building great customer relationships. Learn how to craft exceptional welcome emails with examples here.