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All blog articles

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Apr 29, 2025
Amping up your order confirmation emails

See real order confirmation email examples, plus expert tips and best practices to help you boost engagement and build customer trust.

All blog articles
Apr 29, 2025
Effective SMS marketing strategy for all

Discover effective SMS marketing strategies, and ideas to improve ROI in 2025. Learn why SMS matters and how to build a winning SMS strategy.

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Apr 29, 2025
SMS marketing campaigns: 9 effective steps

Learn how to create high-converting SMS marketing campaigns in 9 simple steps. Drive engagement, boost sales, and maximize ROI with proven strategies.

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Apr 28, 2025
Abandoned cart email best practices

Bring shoppers back with these 12 abandoned cart email best practices and examples from klaviyo users. Refine your abandoned cart flow with Klaviyo.

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Apr 25, 2025
6 use cases for random sample branch testing

Discover how random sample branching can take your A/B testing to the next level. Learn 6 powerful use cases to improve your email and SMS performance.

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Apr 24, 2025
Look at what's shaping shopper behavior

Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.

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Apr 24, 2025
Transactional emails matter: examples + deliverability tips

Learn what transactional emails are, why they matter, and how to send them. Explore key types, how to create and automate them, and what sets them apart from marketing emails.

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Apr 23, 2025
7 strategies for tariffs

7 concrete steps brands can take to take advantage of the 90-day pause on reciprocal tariffs—from pricing tests to supply chain shifts and tech efficiencies.

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Apr 23, 2025
Your guide to welcome email automations

Welcome emails play a crucial role in building great customer relationships. Learn how to craft exceptional welcome emails with examples here.