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All blog articles
Sep 15, 2025
How to stay profitable during BFCM

Discover 9 expert-backed BFCM strategies to stay profitable, boost AOV, and protect margins, without relying on deep discounts, or sacrificing long-term growth.

All blog articles
Sep 15, 2025
Introducing omnichannel attribution in Klaviyo

Discover Klaviyo’s new omnichannel attribution feature. Measure the ROI of every marketing channel—from email and SMS to social and ads—to understand the full customer journey and maximize revenue.

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Sep 15, 2025
Klaviyo named a 2025 Leader in AI marketing by IDC

Klaviyo is recognized as a Leader in the 2025 IDC MarketScape for AI-enabled marketing platforms. See how our AI helps B2C brands grow smarter and faster.

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Sep 12, 2025
Make your post-purchase emails count

Learn how to make the most of your post-purchase email flows to maximize revenue.

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Sep 12, 2025
iOS 26: everything you need to know

Inbox filtering, AI summaries, RCS, and link tracking changes are coming. Use Klaviyo to adapt quickly and keep your SMS strategy strong.

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Sep 12, 2025
The partners shaping the future of B2C CRM

Over 20 technology partners are sponsoring K:BOS 2025. Here’s a look at how their tools extend Klaviyo’s platform and give brands new ways to grow.

Your attribution debate is performance theater

Stop wasting time debating attribution models. Learn why traditional attribution is flawed and how Klaviyo’s flexible settings help you measure true marketing impact.

1 in 4 dollars is made in peak season

Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.

Use Customer Hub for BFCM

Turn Black Friday Cyber Monday traffic into long-term customers. Discover how Klaviyo Customer Hub helps you personalize shopping, reduce support tickets, and drive repeat purchases—all in minutes.