All blog articles

Get inspired by 5 Boxing Day marketing ideas and examples from real B2C brands. Learn how to personalize campaigns and drive post-Christmas sales with Klaviyo.

Customize Klaviyo product feeds with catalog lookups and Django to show the right images, prices, and details, and turn personalized recommendations into sales.

After auditing 300+ Klaviyo accounts, Underground Ecom’s Stefan Milicevic explains why one welcome flow fails most brands, and the 3 flows to build instead.

Asia’s B2C marketers spent an afternoon on Sentosa learning how brands like FILA, Plaud and Castlery use AI to improve customer experience. Get the takeaways.

Plan your New Year's marketing campaigns with 8 ideas for 2027, from year-in-review emails to resolution quizzes, with real brand examples and AI prompts.

Plan your 2026 holiday season with 7 Christmas marketing ideas for email, texting, and social, with real brand examples and AI prompts you can use today.

Thrivelia founder Trayan Histrov breaks down 4 data silos that hurt enterprise brands, from identity drift to attribution chaos, and how one profile fixes them.

Klaviyo is the Official B2C CRM Partner of Atlassian Williams F1 Team from 2027. See how Williams will use AI and fan insights to bring fans closer to the team.

Klaviyo CTO Surabhi Gupta explains how her team reached 85% AI-generated code, the 4 levels of AI autonomy behind it, and what engineers focus on now.