All blog articles

All blog articles
AI is changing who (and what) builds softwareJul 28, 2026
AI changed who builds software. See how Klaviyo is opening its stack to developers and the agents they orchestrate, starting with the Stripe Projects preview.

All blog articles
Klaviyo joins Stripe ProjectsJul 28, 2026
Klaviyo is now in the Stripe Projects developer preview. Provision an account, get scoped API keys, and start building from your terminal with a single command.

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6 Labor Day email marketing examplesJul 22, 2026
US ecommerce was up 8% on Labor Day 2025. Here are 6 ideas to move summer inventory, grow your subscriber list, and collect data that sharpens your BFCM campaigns.

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4 new integrations for smarter marketingJul 21, 2026
See how Klaviyo integrations from Figma, Yotpo, Contentsquare, and Fairing feed live signals into your segments and flows to trigger smarter email and SMS.

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Warehouse data connectionJul 16, 2026
Most B2C brands have an activation problem, not a data problem. See how reverse ETL and warehouse sync help marketing and service teams act on trusted data.

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Tracking pixels in emailJul 13, 2026
France and Italy now require consent before using tracking pixels in email for most marketing. See what changed, what Klaviyo has built, and what to do now.

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Use cases for internal alertsJul 10, 2026
When a VIP abandons a cart or leaves a bad review, your team often doesn't hear about it. Klaviyo's internal alerts fix that. See how 9 B2C brands are using them.

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Tips for enterprise lifecycle marketingJul 8, 2026
Most enterprise lifecycle programs are built on campaigns that should be flows. See what's stalling your team and how Shopify brands are fixing the foundation.

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BFCM doesn't have to be a scrambleJul 8, 2026
Black Friday Cyber Monday chaos is mostly preventable. From Labor Day list priming to same-day flow updates, here are 6 preparation tips that prevent the scramble.