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All blog articles
Jul 11, 2025
Marketing to Gen Z: what brands need to know

Learn how to market to Gen Z with actionable and timely insights from Klaviyo’s CMO, Jamie Domenici.

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Jul 10, 2025
Enhance retention with data

Learn how to use Klaviyo data to improve personalization, enhance customer journeys, and boost engagement for long-term retention.

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Jul 10, 2025
Omnichannel vs multi-channel

Learn the difference between omnichannel and multi-channel marketing and why unified, personalized experiences drive loyalty and long-term growth.

Use Marketing Analytics to level up your BFCM strategy

Discover 6 data-driven ways to use Klaviyo Marketing Analytics to boost BFCM performance, personalize campaigns, and drive long-term customer retention.

BFCM omnichannel tactics to drive sales

Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.

10 expert BFCM marketing tips for 2025

Maximize your BFCM sales with 10 proven best practices to engage shoppers and increase revenue this Black Friday and Cyber Monday.

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Jun 30, 2025
6 lessons to ace your back-to-school marketing

Discover successful back-to-school marketing campaign ideas. Learn from top brands like Quay and OSEA to help you ace your Q3 sales.

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Jun 24, 2025
10 takeaways from K:LDN 2025

Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.

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Jun 24, 2025
Leading brands use Klaviyo AI for marketing success

10 brands using Klaviyo’s AI capabilities to optimize performance. Learn how they used tools like generative AI and predictive analytics to see growth.