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All blog articles

All blog articles
Apr 13, 2026
How does Gen Z use AI?
New research reveals how Gen Z uses AI to shop, search, and discover brands, and what it means for your personalization and content strategy in 2026.
All blog articles
Apr 13, 2026
9 Memorial Day marketing ideas
We’ve scoured Klaviyo’s massive database to come up with 9 of the most common and effective marketing ideas for your Memorial Day campaign.
Shoppers changed in Q1. Did your strategy?
Klaviyo's Q1 2026 data reveals a deceptive quarter: revenue and AOV are up, but rising product costs, shrinking carts, and higher acquisition discounts signal deeper shifts. Learn what's really changing—and how to adapt.
How to design effective marketing emails
Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.
Stop sending review requests into the void
Learn how to request a customer review with NPS, smart routing, and better timing to generate more reviews, protect customer trust, and improve retention rates at scale.
Introducing Offer Management with Thanx and Klaviyo
Learn how Offer Management lets you configure, deliver, and measure Thanx loyalty rewards directly in Klaviyo, no manual steps, no platform switching required.
New SMS sender ID rules in Australia
Australia's new SMS sender ID registration is coming. Understand ACMA's branded sender ID rules and protect your SMS program before July 2026.
All blog articles
Mar 31, 2026
The complete checklist to audit your flows
A concise checklist to audit your email and marketing automation flows fast—find missed opportunities, improve RPR, and align timing, targeting, and content with best practices.
All blog articles
Mar 31, 2026
Easter email and text timing
Klaviyo data from millions of Easter campaigns reveals a 3-week send window most brands miss. Learn when to start, which channel peaks when, and how timing varies by country and vertical.