All blog articles

Learn how to use Klaviyo forms to collect zero-party data, map profile properties, and personalize flows, segments, and campaigns for higher revenue.

April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 8 April Fools’ day marketing ideas to consider in 2026.

Now generally available in Klaviyo, RCS business messaging—in partnership with Google—lets brands send verified, interactive text messages

Most ecommerce brands rely on open-based segments that don’t drive revenue. Learn a smarter segmentation framework built around purchase behavior and RFM.

Compare 8 of the best subscription management software platforms for B2C brands in 2026.

Learn what Apple’s changes mean for deliverability—and what to do now: tap-to-text, segmentation, key flows, contact cards, and RCS planning.

Create high-converting pages fast—compare the best landing page builders for B2C brands in 2026, plus tips to capture leads and sync data to Klaviyo.

Turn browsers into subscribers with the best online form builders for B2C brands in 2026—see how Klaviyo Web Forms, Typeform, Wufoo, and Wisepops capture customer data, boost submit rates, and power personalization across channels.

Learn why brands are moving WhatsApp into Klaviyo to unlock higher engagement, smarter targeting, and true omnichannel customer conversations.