All blog articles

Discover the impact of AI on marketing and how brands can adapt with conversational content, personalization, and AI-powered customer experiences.

Discover the impact of AI on customer service and how LLMs like ChatGPT are raising expectations for speed, empathy, and personalization in B2C support.

See how Customer Hub, Customer Agent, and Helpdesk powered faster support, reduced tickets, and boosted revenue during Klaviyo Service’s first BFCM.

Learn 5 ways to turn new holiday shoppers into repeat buyers using personalization, seamless returns, targeted outreach, and AI-driven customer experiences.

4 important AI commerce developments B2C marketers might have missed, and what they mean for you right now.

Learn what to include in your photography style guide to create consistent, on-brand visuals across your B2C marketing channels.

Discover how cross-channel marketing and the rise of SMS shaped BFCM 2025. Learn why email + text orchestration drove record engagement, efficiency, and revenue.

AOV stayed strong during BFCM 2025 despite rising prices. Learn why average order values held steady, what drove pricing power, and how brands can protect margins.

BFCM 2025 proved brands don’t need deep discounts to win. Discover how data-driven incentives, personalization, and smarter pricing strategies drove record sales.