All blog articles

New research reveals how Gen Z uses AI to shop, search, and discover brands, and what it means for your personalization and content strategy in 2026.

We’ve scoured Klaviyo’s massive database to come up with 9 of the most common and effective marketing ideas for your Memorial Day campaign.

Klaviyo's Q1 2026 data reveals a deceptive quarter: revenue and AOV are up, but rising product costs, shrinking carts, and higher acquisition discounts signal deeper shifts. Learn what's really changing—and how to adapt.

Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.

Learn how to request a customer review with NPS, smart routing, and better timing to generate more reviews, protect customer trust, and improve retention rates at scale.

Learn how Offer Management lets you configure, deliver, and measure Thanx loyalty rewards directly in Klaviyo, no manual steps, no platform switching required.

Australia's new SMS sender ID registration is coming. Understand ACMA's branded sender ID rules and protect your SMS program before July 2026.

A concise checklist to audit your email and marketing automation flows fast—find missed opportunities, improve RPR, and align timing, targeting, and content with best practices.

Klaviyo data from millions of Easter campaigns reveals a 3-week send window most brands miss. Learn when to start, which channel peaks when, and how timing varies by country and vertical.