Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy articles
Choosing the right marketing channels for your business is high stakes when you have a limited budget. Learn how to maximize ROI with the right strategy.
Build BFCM interest this Halloween with 6 proven email marketing and SMS strategies to gather customer data and get ahead of Q4 revenue goals.
Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2025, from list growth and loyalty to omnichannel engagement and AI-powered personalization.
Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.
Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.
Discover 9 expert-backed Cyber Monday strategies—from cross-channel messaging to data-driven offers—that drive results without discounting your brand.
Discover 9 omnichannel marketing examples from brands like Culture Kings and Jenni Kayne. Boost revenue and retention, and create seamless customer journeys.
The psychology of the ‘free purchase’ mindset: Shoppers want to feel like they’re getting a good value for their money. Not because they’re cheap, but because it feels good to win.
Learn the difference between omnichannel and multi-channel marketing and why unified, personalized experiences drive loyalty and long-term growth.