Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
6 Thanksgiving marketing ideas for 2026, beyond the discountOct 5, 2026
1 in 4 consumers make most holiday purchases in November. See 6 Thanksgiving marketing ideas that build loyalty before BFCM, with real brand examples.
Campaign strategy
Singles' Day marketing ideasSep 25, 2026
Singles' Day runs on self-gifting. Explore 8 Singles' Day campaign ideas, with real brand examples, to personalize offers and warm up shoppers before BFCM.
Campaign strategy
Halloween email and SMS ideas Sep 25, 2026
Discover 6 Halloween marketing campaign strategies with real brand examples. Learn to test offers, use AI, and gather customer data that makes your BFCM more profitable.
Campaign strategy
9 enterprise BFCM wins from 2025Aug 6, 2026
9 real enterprise BFCM strategies with the numbers to back them up. See what Klaviyo agency partners learned last year and how they're applying it to 2026.
Campaign strategy
How to stay profitable during BFCMAug 6, 2026
Discover 12 expert-backed BFCM strategies to stay profitable, boost AOV, and protect margins, without relying on deep discounts, or sacrificing long-term growth.
Campaign strategy
6 Labor Day email marketing examplesJul 22, 2026
US ecommerce was up 8% on Labor Day 2025. Here are 6 ideas to move summer inventory, grow your subscriber list, and collect data that sharpens your BFCM campaigns.
Campaign strategy
Use cases for internal alertsJul 10, 2026
When a VIP abandons a cart or leaves a bad review, your team often doesn't hear about it. Klaviyo's internal alerts fix that. See how 9 B2C brands are using them.
Campaign strategy
BFCM doesn't have to be a scrambleJul 8, 2026
Black Friday Cyber Monday chaos is mostly preventable. From Labor Day list priming to same-day flow updates, here are 6 preparation tips that prevent the scramble.
Campaign strategy
7 lessons to ace your back-to-school marketingJul 6, 2026
Back-to-school shopping starts in July. Get 7 marketing ideas used by real ecommerce brands to drive Q3 revenue across email, SMS, and more before the season peaks.