Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
9 enterprise BFCM wins from 2025Aug 6, 2026
9 real enterprise BFCM strategies with the numbers to back them up. See what Klaviyo agency partners learned last year and how they're applying it to 2026.
Campaign strategy
How to stay profitable during BFCMAug 6, 2026
Discover 12 expert-backed BFCM strategies to stay profitable, boost AOV, and protect margins, without relying on deep discounts, or sacrificing long-term growth.
Campaign strategy
6 Labor Day email marketing examplesJul 22, 2026
US ecommerce was up 8% on Labor Day 2025. Here are 6 ideas to move summer inventory, grow your subscriber list, and collect data that sharpens your BFCM campaigns.
Campaign strategy
Use cases for internal alertsJul 10, 2026
When a VIP abandons a cart or leaves a bad review, your team often doesn't hear about it. Klaviyo's internal alerts fix that. See how 9 B2C brands are using them.
Campaign strategy
BFCM doesn't have to be a scrambleJul 8, 2026
Black Friday Cyber Monday chaos is mostly preventable. From Labor Day list priming to same-day flow updates, here are 6 preparation tips that prevent the scramble.
Campaign strategy
7 lessons to ace your back-to-school marketingJul 6, 2026
Back-to-school shopping starts in July. Get 7 marketing ideas used by real ecommerce brands to drive Q3 revenue across email, SMS, and more before the season peaks.
Campaign strategy
Stand out in the inbox during BFCMJul 6, 2026
Gmail Annotations put your deal, discount code, and images in the inbox preview before subscribers open. Set them up in Klaviyo to stand out during peak BFCM.
Campaign strategy
6 vibe marketing examples to grow revenueJun 30, 2026
See 6 real vibe marketing examples from ecommerce brands that jumped on cultural moments, viral trends, and fan moments to drive revenue fast with AI.
Campaign strategy
How to build a vibe marketing workflowJun 30, 2026
Build a vibe marketing workflow that goes from prompt to live campaign in hours. Get the 5-step process used by fast-moving ecommerce brands, with real examples across email, SMS, and more.