Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
Adapt your strategy for agentic commerceJun 26, 2026
This is the summary of a webinar hosted by severalmarketing thought leaders.
Campaign strategy
BFCM checklist guideJun 25, 2026
The BFCM checklist Melusine Studio actually uses. 5 phases from July to December covering list growth, flows, AI customer service, and post-BFCM retention.
Campaign strategy
9 creative 4th of July marketing ideasJun 1, 2026
4th of July is one of summer's biggest revenue moments. See 9 brand examples that use email, SMS, and AI to drive sales and build lasting customer loyalty.
Campaign strategy
9 Cyber Monday strategies that drive resultsJun 1, 2026
The brands that win Cyber Monday use data, AI, and channel coordination—not bigger discounts. 9 expert Cyber Monday strategies to maximize your BFCM revenue.
Campaign strategy
Father's Day marketing ideas we're obsessed withMay 14, 2026
Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.
Campaign strategy
WhatsApp lead gen: Click-to-WhatsApp ads & auto-repliesApr 30, 2026
WhatsApp lead generation that converts: use Click-to-WhatsApp ads to turn paid social into high-intent conversations and lower acquisition costs.
Campaign strategy
9 Memorial Day marketing ideasApr 13, 2026
We’ve scoured Klaviyo’s massive database to come up with 9 of the most common and effective marketing ideas for your Memorial Day campaign.
Campaign strategy
Shoppers changed in Q1. Did your strategy?Apr 9, 2026
Klaviyo's Q1 2026 data reveals a deceptive quarter: revenue and AOV are up, but rising product costs, shrinking carts, and higher acquisition discounts signal deeper shifts. Learn what's really changing—and how to adapt.
Campaign strategy
Easter email and text timingMar 31, 2026
Klaviyo data from millions of Easter campaigns reveals a 3-week send window most brands miss. Learn when to start, which channel peaks when, and how timing varies by country and vertical.