Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
5 Boxing Day marketing ideas, with examples from real brandsOct 22, 2026
Boxing Day shoppers aren’t done spending. Use these 5 Boxing Day marketing ideas and email examples to reward VIPs, rethink discounts, and end the year strong.
Campaign strategy
8 New Year's marketing campaign ideas + examplesOct 20, 2026
Plan your New Year's marketing campaigns with 8 ideas for 2027, from year-in-review emails to resolution quizzes, with real brand examples and AI prompts.
Campaign strategy
7 Christmas marketing ideas to brighten your year-end salesOct 19, 2026
Plan your 2026 holiday season with 7 Christmas marketing ideas for email, texting, and social, with real brand examples and AI prompts you can use today.
Campaign strategy
8 Hanukkah marketing ideas for 2026Oct 7, 2026
Hanukkah starts Dec. 4 this year. Get 8 Hanukkah marketing ideas, from AI search to vibe marketing, with brand examples you can try before the first candle.
Campaign strategy
6 Thanksgiving marketing ideas for 2026, beyond the discountOct 5, 2026
1 in 4 consumers make most holiday purchases in November. See 6 Thanksgiving marketing ideas that build loyalty before BFCM, with real brand examples.
Campaign strategy
Singles' Day marketing ideasSep 25, 2026
Singles' Day runs on self-gifting. Explore 8 Singles' Day campaign ideas, with real brand examples, to personalize offers and warm up shoppers before BFCM.
Campaign strategy
Halloween email and SMS ideas Sep 25, 2026
Discover 6 Halloween marketing campaign strategies with real brand examples. Learn to test offers, use AI, and gather customer data that makes your BFCM more profitable.
Campaign strategy
9 enterprise BFCM wins from 2025Aug 6, 2026
9 real enterprise BFCM strategies with the numbers to back them up. See what Klaviyo agency partners learned last year and how they're applying it to 2026.
Campaign strategy
How to stay profitable during BFCMAug 6, 2026
Discover 12 expert-backed BFCM strategies to stay profitable, boost AOV, and protect margins, without relying on deep discounts, or sacrificing long-term growth.