Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy articles
Ecommerce is in a browsing boom. Product views are up 37% YoY while orders lag behind. Discover how to turn browsers into buyers this BFCM 2025 with Klaviyo’s insights on personalisation, AI, and pre-holiday shopping trends.
Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.
Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.
Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.
Celebrate the Festival of Lights with 7 Hanukkah marketing ideas to boost sales, engage customers, and honor tradition through quizzes, gifts, and giving back.
Discover 80+ proven email marketing angles to boost B2C engagement, diversify campaigns, build loyalty, and drive long-term revenue growth.
BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.
Gather the customer data you need to send relevant offers this Thanksgiving. Learn how segmentation can boost revenue and improve customer relationships ahead of BFCM.
Discover 9 expert-backed BFCM strategies to stay profitable, boost AOV, and protect margins, without relying on deep discounts, or sacrificing long-term growth.