Skip to main content

Campaign strategy

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.

Campaign strategy articles

Campaign strategy
Oct 29, 2025
The 4 week BFCM Whatsapp blueprint

Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.

Campaign strategy
Oct 29, 2025
8 WhatsApp marketing best practices

Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.

Campaign strategy
Oct 29, 2025
WhatsApp marketing software: what to look for

Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.

Campaign strategy
Oct 28, 2025
7 Hanukkah marketing ideas for 2025

Hanukkah marketing works best when you’re sending relevant gift ideas and hyper-personalized campaigns. Learn how to make the most of the holiday with customer data and segmentation.

Campaign strategy
Oct 27, 2025
The Marketer's Guide to AI Product Photo Editing

This marketer’s guide to AI photo editing teaches how to create on-brand visuals, adapt images for any campaign, and drive ecommerce growth efficiently.

Campaign strategy
Oct 27, 2025
How to Use AI Photo Editors

Learn 6 ways to use AI photo editors to speed up content creation, cut costs, and keep your brand visuals consistent across every campaign.

Campaign strategy
Oct 24, 2025
Customer Service Over BFCM

Discover 5 tips for managing Black Friday customer service. From AI agents to unified data, see how Klaviyo helps brands turn support into a revenue driver.

Campaign strategy
Oct 23, 2025
Use Helpdesk for BFCM

Discover 5 ways to use an AI-powered helpdesk for BFCM to improve response times, automate workflows, and deliver faster, more personal customer support.

Campaign strategy
Oct 22, 2025
80+ campaign angles

Discover 80+ proven email marketing angles to boost B2C engagement, diversify campaigns, build loyalty, and drive long-term revenue growth.