Skip to main content

Campaign strategy

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.

Campaign strategy articles

9 Cyber Monday strategies that drive results

Discover 9 expert-backed Cyber Monday strategies—from cross-channel messaging to data-driven offers—that drive results without discounting your brand.

9 Omnichannel marketing examples

Discover 9 omnichannel marketing examples from brands like Culture Kings and Jenni Kayne. Boost revenue and retention, and create seamless customer journeys.

The psychology of the ‘free purchase’ mindset

The psychology of the ‘free purchase’ mindset: Shoppers want to feel like they’re getting a good value for their money. Not because they’re cheap, but because it feels good to win.

Omnichannel vs multi-channel

Learn the difference between omnichannel and multi-channel marketing and why unified, personalized experiences drive loyalty and long-term growth.

Campaign strategy
Jul 31, 2025
Use spin-to-win forms for growth

Tired of low-performing pop-ups? Discover how spin-to-win forms drive higher conversions and faster list growth. Learn best practices and launch your own with Klaviyo.

Campaign strategy
Jul 30, 2025
The ultimate last-minute BFCM checklist

Get ready for Black Friday and Cyber Monday now with our BFCM checklist. Learn from 23 expert tips and create your own Black Friday checklist to boost sales and win the holiday!

Campaign strategy
Jul 24, 2025
7 tried-and-true Black Friday marketing ideas your customers will love

Learn the Black Friday marketing strategies that worked for top-performing brands last year. Get ideas from real brands that increased BFCM revenue with tried-and-true strategies.

Campaign strategy
Jul 23, 2025
5 Labor Day email marketing examples

Drive more revenue this Labor Day with 5 proven email marketing and SMS strategies to gather customer data and increase repeat purchases throughout Q4.

BFCM omnichannel tactics to drive sales

Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.