Personalization strategy
Today's consumers expect experiences tailored to their unique preferences, behaviors, and needs at every touchpoint. Explore how innovative brands are moving beyond basic demographic segmentation to create sophisticated, dynamic customer segments and deliver truly personalized experiences at scale. Learn frameworks for building data-driven personalization strategies that respect privacy, drive engagement, and create lasting customer relationships through relevant, timely interactions.
Personalization strategy articles
Discover how one brand used Klaviyo’s Meta integration to build high-intent audiences, lower CPA, and drive 2x conversions through smarter ad targeting.
Learn how to use Klaviyo’s advanced CDP to drive more revenue this BFCM—from real-time personalization and enriched profiles to warehouse syncs, alerts, and custom segmentation.
Learn how to use Klaviyo data to improve personalization, enhance customer journeys, and boost engagement for long-term retention.
Discover how ecommerce personalization enhances customer experiences and boosts revenue with real examples and proven strategies.
How to group people based on their personal context to build better relationships and deliver campaigns that resonate.
Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.
Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.
See how customer behavioral segmentation can enhance your digital marketing efforts. Learn through types and examples how to increase revenue and conversions.
Learn about customer segmentation examples that can boost your marketing strategy, improve engagement, and drive revenue.