Marketing analytics
In the data-driven era of marketing, success depends on more than intuition—it requires a deep understanding of performance metrics and industry standards. From cross-channel attribution to customer lifetime value calculation, explore how leading brands are leveraging analytics to make informed decisions and measure success. Learn how to translate raw data into actionable insights, establish meaningful benchmarks, and build a performance measurement framework that drives continuous optimization and growth.
Marketing analytics articles
Use this quick customer lifetime value formula to understand your business health and customer experience.
With potential tariffs creating uncertainty and threatening profit margins, here are 3 ways marketers can use Klaviyo to stay resilient and protect profits in any economy.
Discover how random sample branching can take your A/B testing to the next level. Learn 6 powerful use cases to improve your email and SMS performance.
Discover how implementing marketing analytics can lead to immediate improvements in customer segmentation, campaign effectiveness, and ROI.
Measuring performance is step one—discover how ecommerce analytics can help you capture more data and shorten time to impact.
Learn the importance of revenue per recipient (RPR)—and how to optimize your marketing strategy to boost this important metric.
Discover best practices for email, SMS, and forms A/B testing. Learn about key variables and forming strong hypotheses for optimal results.
Bounce-back emails can happen for multiple reasons. Learn why, plus how to find your bounce rate—and how Klaviyo can help.
Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.