Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Featured email marketing articles
“I realized, this is all messed up. We need to change our model completely because of this iOS update.”
Email marketing articles
The best time to send an email varies by audience, so knowing best time to send an email depends on target habits, goals, and more.
Learn how to create a newsletter that converts with this 10-step plan that delivers value to your readers.
Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.
Unlock 8 essential email marketing tools and features your platform needs to drive smarter campaigns, better engagement, and stronger ROI.
Learn how to meet 2025 bulk sender requirements and why MAGY’s (Microsoft, Apple, Google, Yahoo) rules are now essential for email deliverability success.
Learn how to write email subject lines that increase open rates. Get best practices, real examples, and expert tips to optimize your email campaigns.
See real order confirmation email examples, plus expert tips and best practices to help you boost engagement and build customer trust.
Bring shoppers back with these 12 abandoned cart email best practices and examples from Klaviyo users. Refine your abandoned cart flow with Klaviyo.
Learn what transactional emails are, why they matter, and how to send them. Explore key types, how to create and automate them, and what sets them apart from marketing emails.