Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles
Show appreciation this Veterans Day with 5 proven email marketing strategies that target the right audience with heartfelt messages and coupon codes.
Get ahead of BFCM chaos. Learn how to improve Black Friday email deliverability with expert-backed tips on list hygiene, segmentation, authentication, and re-engagement—before peak season hits.
Timing can make or break your Black Friday success. Discover when to send Black Friday emails, SMS, and WhatsApp messages to drive engagement, maximize revenue, and win the inbox—backed by Klaviyo’s latest consumer and platform data.
Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.
Migrating to Klaviyo? Get expert insights on timing, tools, and tips to maximize your impact before Black Friday & Cyber Monday.
Discover how to use web forms and pop up forms to grow email and SMS lists before BFCM. Get tips, formats, and compliance strategies. Start now with Klaviyo.
Discover 9 stages of an effective email marketing funnel to help you drive more revenue with email throughout the customer journey.
7 Email design trends to keep an eye on for 2025, plus insight from industry experts.
Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Shinola. Learn what worked, get expert tips, and see their successful results.