Email marketing
Featured email marketing articles
Get inspired by these 10 different email newsletter formats from different brands and steal some ideas to level up yours.
Learn how to use email segmentation to send personalized emails based on customer interest and behaviors to boost message relevancy and conversions.
Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.
Email marketing articles
Placed order rate is an important metric for brands to pay attention to. Here are 5 steps to improve your placed order rate when it appears lower than expected.
Learn how you can still leverage email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.
Noah Kagan, CEO of AppSumo, talks about tips you can use to optimize your email marketing efforts. Learn about strategies like A/B testing and survey segments.
Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.
A complete guide to improving click rates, including expert insight and brand.
Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.
The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.
April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 6 April Fools’ day marketing ideas to consider in 2024.
A/B testing emails, SMS, and forms can boost user engagement and revenue. Our guide offers proven strategies to optimize your marketing.