Email marketing
Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.
Featured email marketing articles
Learn why email segmentation is superior to a batch-and-blast approach. Segment your audiences based on psychographics, spending habits, & more with Klaviyo.
Get inspired by these 10 different email newsletter formats from different brands and steal some ideas to level up yours.
Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.
Email marketing articles
Build a successful email campaign with these steps for an email strategy that adapts to your needs and the market’s.
Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.
Email marketing program audits are critical for businesses to assess campaign performance. Learn what benchmarks you should be hitting for key metrics.
Learn about Gmail and Outlook deliverability best practices and why improving deliverability is essential to maximizing your email marketing success.
Even though the BFCM season ended, there are still important precautions to take. Learn how to clean up your sender reputation at the beginning of December.
Leverage Facebook in order to reach a wider audience and build on your email marketing strategy. Learn how our steps and insights can assist your campaigns.
Gift card marketing is vital for BFCM and Christmas. Learn how strategies like personalization and influencer marketing can boost your holiday campaigns.
Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.
Learn from top brands how combining your email and SMS marketing platforms can create powerful synergies to boost your marketing efforts.