Email marketing
Featured email marketing articles
Learn why email segmentation is superior to a batch-and-blast approach. Segment your audiences based on psychographics, spending habits, & more with Klaviyo.
Get inspired by these 10 different email newsletter formats from different brands and steal some ideas to level up yours.
Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.
Email marketing articles
Discover the benefits of email marketing. From personalized communication to enhanced brand awareness, learn about the advantages of email marketing today.
We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.
Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.
Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.
Preparation is critical for the BFCM season, so starting as early as July is encouraged. Learn how strategies such as competitive analysis and A/B testing can help.
Learn why email segmentation is superior to a batch-and-blast approach. Segment your audiences based on psychographics, spending habits, & more with Klaviyo.
Generative ai is a good tool when used the right way. Learn how tips like hyper-specific prompts and tone recommendations can help produce content with Klaviyo.
The best day to send emails depends on the industry. Read the send time data we gathered and learn how to leverage those insights.
Discover top Labor Day email & SMS marketing ideas with expert tips and brand examples from FabuLuxe, Duluth Pack, and more. Boost your holiday campaigns today.
