Email marketing

Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Featured email marketing articles

In dark lavender capital letters on a lighter lavender background, copy reads, "creative email segmentation strategies." The Klaviyo flag appears in the background of the text in even lighter lavender.
Email marketing
Jul 18, 2024
13 effective email segmentation ideas & strategies

Learn why email segmentation is superior to a batch-and-blast approach. Segment your audiences based on psychographics, spending habits, & more with Klaviyo.

Profile photo of author Nikki Sequeira
Nikki Sequeira
17min read
An article feature image for a blog about email newsletter examples
Email marketing
Dec 19, 2023
10 email newsletter examples that sell

Get inspired by these 10 different email newsletter formats from different brands and steal some ideas to level up yours.

Profile photo of author Annie McGreevy
Annie McGreevy
11min read
Email marketing
May 23, 2023
Email segmentation tools have evolved

Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read

Email marketing articles

In capital white letters on a sage green background, copy in the upper left corner of the image reads, "benefits of email marketing." In smaller black font underneath that, copy reads, "for ecommerce brands in 2024." In the lower right corner of the image is a circular cutout photograph of two people sitting in front of a laptop, smiling and chatting.
Email marketing
Jul 24, 2024
8 benefits of email marketing in 2024

Discover the benefits of email marketing. From personalized communication to enhanced brand awareness, learn about the advantages of email marketing today.

Profile photo of author Vivek Shankar
Vivek Shankar
8min read
Email marketing
Jul 24, 2024
Q&A: Inside Helen of Troy's switch to Klaviyo

We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.

Profile photo of author Mae Rice
Mae Rice
10min read
Image has yellow text that reads "9 email design best practices."
Email marketing
Jul 23, 2024
How to design effective marketing emails

Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.

Profile photo of author Peyton Fox
Peyton Fox
14min read
Image has large white text that reads OMNICHANNEL TACTICS TO DRIVE SALES
Email marketing
Jul 23, 2024
BFCM omnichannel tactics to drive sales

Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.

Profile photo of author Annie McGreevy
Annie McGreevy
10min read
Image has large yellow text that reads "JULY BFCM CHECKLIST"
Email marketing
Jul 23, 2024
July BFCM checklist

Preparation is critical for the BFCM season, so starting as early as July is encouraged. Learn how strategies such as competitive analysis and A/B testing can help.

Profile photo of author Peyton Fox
Peyton Fox
3min read
In dark lavender capital letters on a lighter lavender background, copy reads, "creative email segmentation strategies." The Klaviyo flag appears in the background of the text in even lighter lavender.
Email marketing
Jul 18, 2024
13 effective email segmentation ideas & strategies

Learn why email segmentation is superior to a batch-and-blast approach. Segment your audiences based on psychographics, spending habits, & more with Klaviyo.

Profile photo of author Nikki Sequeira
Nikki Sequeira
17min read
Image has text that reads "4 tips for writing better AI prompts" alongside an image of generative AI and the email block created by the prompt.
Email marketing
Jul 18, 2024
4 tips for better AI prompts

Generative ai is a good tool when used the right way. Learn how tips like hyper-specific prompts and tone recommendations can help produce content with Klaviyo.

Profile photo of author Ashley Ismailovski
In lemon-yellow capital letters on a sage green background, copy across the image reads, "what's the best day to send emails?" The copy stretches across the left side of a lemon-yellow outline of the Klaviyo flag.
Email marketing
Jul 17, 2024
Best email send times data, by day and industry

The best day to send emails depends on the industry. Read the send time data we gathered and learn how to leverage those insights.

Profile photo of author Sophia Lee
Sophia Lee
8min read
Email marketing
Jul 12, 2024
9 Labor Day email marketing examples

Discover top Labor Day email & SMS marketing ideas with expert tips and brand examples from FabuLuxe, Duluth Pack, and more. Boost your holiday campaigns today.

Profile photo of author Emily Riedy
Emily Riedy
11min read