Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing
Sign-up form best practicesAug 6, 2026
Get sign-up form best practices from a year of real Klaviyo account audits, covering incentives, timing, and A/B tests that push submit rates past 3%.
Email marketing
8 low-effort BFCM emailsAug 4, 2026
8 BFCM emails that took almost no time to build still drove real revenue. See the fast, low-effort sends agencies used to convert during Black Friday.
Email marketing
Email checklist before sendingJul 28, 2026
Run this 7-step pre-send email checklist to catch bad segments, deliverability gaps, and broken links before they cost you revenue and trigger unsubscribes.
Email marketing
Email Template AuditJul 28, 2026
Run an email template audit to find broken designs, weak CTAs, and deliverability gaps in the automated flows already driving your revenue. See how.
Email marketing
Stand out in the inbox during BFCMJul 6, 2026
Gmail Annotations put your deal, discount code, and images in the inbox preview before subscribers open. Set them up in Klaviyo to stand out during peak BFCM.
Email marketing
When to send Black Friday emailsJun 26, 2026
Timing can make or break your Black Friday success. Discover when to send Black Friday emails, SMS, and WhatsApp messages to drive engagement, maximize revenue, and win the inbox—backed by Klaviyo’s latest consumer and platform data.
Email marketing
AI reads your emails before your customers doMay 26, 2026
Gmail, Apple Intelligence, and AI filters are reshaping email marketing. Learn how to optimize your emails for AI-driven inboxes and better engagement.
Email marketing
How to design effective marketing emailsApr 9, 2026
Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.
Email marketing
The complete checklist to audit your flowsMar 31, 2026
A concise checklist to audit your email and marketing automation flows fast—find missed opportunities, improve RPR, and align timing, targeting, and content with best practices.