Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Featured email marketing articles
“I realized, this is all messed up. We need to change our model completely because of this iOS update.”
Email marketing articles
See real order confirmation email examples, plus expert tips and best practices to help you boost engagement and build customer trust.
Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.
Learn what an email blast is, its benefits, and how to create and send effective, non-spammy campaigns—with examples to inspire your next send.
Discover 10 inspiring email newsletter examples that engage, educate, and entertain your audience. Learn creative strategies to boost email marketing success.
Want to start a successful email marketing campaign? Discover 10 key components and ideas to help you launch a campaign that drives results.
The best time to send an email varies by audience, so knowing best time to send an email depends on target habits, goals, and more.
Learn how to create a newsletter that converts with this 10-step plan that delivers value to your readers.
Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.
Unlock 8 essential email marketing tools and features your platform needs to drive smarter campaigns, better engagement, and stronger ROI.