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Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.

Email marketing articles

Email marketing
Apr 24, 2025
Transactional emails matter: examples + deliverability tips

Learn what transactional emails are, why they matter, and how to send them. Explore key types, how to create and automate them, and what sets them apart from marketing emails.

Email marketing
Apr 23, 2025
Your guide to welcome email automations

Welcome emails play a crucial role in building great customer relationships. Learn how to craft exceptional welcome emails with examples here.

Email marketing
Apr 18, 2025
6 examples of email marketing strategy from real brands

Steal the secrets behind top email marketing strategies. See how 9 real brands boost engagement, revenue, and ROI with automations and segmentation.

Email marketing
Apr 11, 2025
Key email marketing automations

Check out these 5 email automations that you should be implementing for your brand and see real examples in action.

Email marketing
Apr 2, 2025
WooCommerce abandoned cart email strategies

Boost conversions by optimizing your abandoned cart email flows and discover the powerful benefits of integrating your WooCommerce store with Klaviyo.

Email marketing
Mar 13, 2025
Why the iOS 18 promotions tab is a good thing

iOS 18’s Promotions tab is a game-changer for email marketing. Learn why this update benefits both marketers and subscribers—boost engagement today!

Email marketing
Feb 26, 2025
35 email marketing examples

Discover the best examples of email marketing from top brands and learn how to create better email marketing campaigns that boost sales in 2025.

Email marketing
Feb 25, 2025
Build an email list

Learn the top 10 email list building strategies that will attract high-value subscribers, boost engagement, and drive results.

Email marketing
Feb 11, 2025
How to build your email marketing strategy

Learn how to build a successful email marketing strategy with Klaviyo’s step-by-step guide, examples, explanations, and more.