Email marketing articles
Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.
A complete guide to bounce-back emails, including the difference between soft and hard bounces and how to reduce bounce rates for better deliverability.
Discover how email marketing can help small businesses reach new audiences and drive revenue through buyers turned long-term customers.
Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.
Check out 15 BFCM email campaign examples that were successful in 2022 to help you get ready to sell this holiday season.
Conventional email blasts haven’t worked since 2012. Learn what makes an email blast good—and how to create and send email blasts that aren’t spammy.
How should your brand show up during and after a crisis? Learn how to communicate to your customers with empathy through email and SMS.
Your complete guide to creating a newsletter, including why, when to send, + brand examples.
Transactional emails matter. Learn about transactional vs. marketing emails, the different types of transactional emails, and transactional email examples.