Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles
Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.
Migrating to Klaviyo? Get expert insights on timing, tools, and tips to maximize your impact before Black Friday & Cyber Monday.
Discover how to use web forms and pop up forms to grow email and SMS lists before BFCM. Get tips, formats, and compliance strategies. Start now with Klaviyo.
Discover 9 stages of an effective email marketing funnel to help you drive more revenue with email throughout the customer journey.
7 Email design trends to keep an eye on for 2025, plus insight from industry experts.
Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Shinola. Learn what worked, get expert tips, and see their successful results.
Learn how to build effective drip marketing campaigns with real examples, setup steps, and tips to drive more revenue.
See real order confirmation email examples, plus expert tips and best practices to help you boost engagement and build customer trust.
Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.