Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles
Ecommerce brands use replenishment or repurchase emails to remind customers to restock a product when it’s low. Find out how to use them effectively.
One of the most efficient paid advertisement strategies is retargeting. It is effective because it is highly segmented and targets a set of users that has already shown interest in your website. Since they have visited the website or landing pages, they are now in the consideration stage which makes a personalized strategy easier and […]
Learn more about how Brexit and ecommerce marketing intersect, and discover 13 communications tips to help you educate customers and drive customer loyalty.
Identify the best times to send your customers email marketing messages so that your email open rates increase. Marketing automation platforms that offer more.
To help you increase your open rates, learn which browse abandonment email subject lines are the most common, and which subject lines don’t work.
Learn two ways you can sunset inactive subscribers from your email marketing campaigns to increase open rates and improve your deliverability.
It all comes down to two words: scarcity and urgency. Scarcity is based on a straightforward premise: humans are innately greedy. We covet what we can’t have. And leveraging urgency is really nothing more than applying scarcity to time. Many of the problems that affect conversions, are issues of cognitive friction – people think too hard, wait too long, or […]
Flash sales require careful planning to be run successfully. This outline will cover what you should include in your flash sale email templates.
This post will walk you through the process of adding a countdown timer to an email. It’s incredibly easy, and best of all – it costs nothing! Learn more now.