Wix x Klaviyo: ready to scale? We’re ready for you. 

Profile photo of author Annie McGreevy
Annie McGreevy
14min read
Ecommerce industry
March 21, 2023
Image shows the title reading Are you ready to Scale? We're ready for you.

“In a post-cookies world, email marketing is having a renaissance moment,” says Bogar Alonso, former head of ecommerce outbound marketing and thought leadership at Wix.

But cookies aren’t the only factor driving brands to rely more heavily on their owned marketing channels, including their email and SMS lists. 

With the economic outlook for the rest of 2023 uncertain, some brands are cutting back on their marketing spend in channels where they don’t have as much control as they might like. Channels like social media and paid ads—where the success of your marketing efforts is subject to the whims of an algorithm—can feel riskier in a bear economy. 

Wix and Klaviyo merchants, though, can use the two platforms together to maximize the impact of their owned marketing channels—and their ecommerce marketing strategy as a whole.

Why Wix?

Whether you’ve been a direct-to-consumer ecommerce business from the start or you brought your brand online after starting out brick and mortar, you know how vital it is to have a dependable website whose maintenance doesn’t suck up all your time.

Merchants have plenty of options when it comes to choosing a website builder—so why do so many of them choose Wix to grow online?

Alonso says the understanding of how many options merchants have influences Wix’s product roadmap. 

He describes Wix as “the best combination of front-end user friendliness and a robust, built-in feature set, buttressed by third-party apps and integrations, all sitting on enterprise-grade infrastructure.” 

“Wix users get the tech stack that Wix uses for its own infrastructure,” Alonso shares. “The smallest clients get the same infrastructure that enterprise-grade clients get.” 

Wix offers: 

Beautiful templates

Wix’s professionally designed templates make it easy to create a professional, user-friendly ecommerce store. 

Intuitive design, even for beginners

The platform makes it easy to set up and manage your store, even if you don’t have much experience creating and maintaining a website. 

Built-in capabilities

With more native capabilities than other platforms, merchants don’t have to download a third-party app to:

  • Process payments
  • Get analytic reports
  • Manage inventory
  • Process orders and subscriptions
  • Manage your loyalty program
  • Use a chatbot
  • Do a variety of marketing activities

Third-party app support

Wix also supports more than 400 third-party apps, including Google Analytics and Facebook, which helps merchants run and grow their businesses. 

If you’re not DTC only, Wix helps you expand your sales platform by offering integrations with marketplaces, including:

  • Amazon
  • Ebay
  • Facebook

Shipping-focused integrations, meanwhile, help Wix merchants drive retention through fast shipping, reliable shipping updates, and unboxing experiences that delight customers.

To make tasks like packaging and shipping easier, Wix integrates with dropshipping and print-on-demand platforms, such as: 

  • Modalyst
  • Printify
  • Printful

Wix also integrates with popular shipping software, such as:

  • Shipstation
  • ShipBob
  • Shippo

Reliability and security

With proven reliability and security for online stores, Wix merchants can focus on running their businesses—not worrying about technical issues. 

Customer support

Wix provides 24/7 customer support, meaning you’ll never be lost with a pile of questions or problems. 

Connection to the partners you can rely on

As your business grows, your site will, too. Wix Marketplace is a resource that connects you to partners that can help you with web design, branding, ecommerce strategy, and more.

Wix x Klaviyo: perfect for merchants ready to scale

If you’re already using Wix, you know how robust and intuitive the platform is. Integrating Klaviyo with your Wix account is easy and can help you drive more revenue and meet your growth goals while staying authentic to your brand. 

“Klaviyo helps merchants future-proof their marketing strategies, especially when navigating the post-iOS 14.5 waters,” Alonso says. 

“Klaviyo is tailor-made for merchants who are ready to scale their ecommerce business—or any merchant that understands the need to maximize revenue and operations through the use of automation.” 

Erica Sanicky, marketing manager at Farmer Jones Farm, says using Klaviyo alongside Wix for The Culinary Vegetable Institute, is particularly helpful to them as a small company without a large staff: The platform has helped the team put things in place so that she doesn’t have to be hands-on all the time.

Alonso explains, “For a lot of Wix merchants, they’re dealing with this level of automation for the first time. Klaviyo is a good way to introduce them to it.”

Klaviyo empowers you to create emails, SMS messaging, and forms that are not only automated but also beautiful, helping you engage with customers, repeat buyers, and ambassadors. 

And Klaviyo’s best-in-class segmentation helps you drive sales with highly personalized messaging. 

This means you can:

Create emails, texts, and forms that are are authentic to your unique brand

Klaviyo’s drag-and-drop editor sets you up to create emails, SMS, and on-site forms that reflect your brand’s identity. 

And if you don’t have the capacity to build your messaging from scratch, Klaviyo has over 200 pre-built templates you can use. 

Send email and SMS messages based on individual customer behavior and preferences

In Klaviyo, you can group customers based on their specific behaviors, then create and send personalized emails and text messages that are relevant to their interests. 

You can create as many segments as you like, including:

  • Purchase history
  • Browse history
  • Location
  • Customer engagement (email + SMS)
  • Tendency to use discounts
  • Predicted LTV

Automate your messaging, keeping your marketing working even when you’re not

Klaviyo sends automations in real time based on customer behavior, making it easy for you to connect with the right people at the right time. 

You can create your own or choose from our pre-built automations, such as:

…and more.

Track your progress easily

Sanicky and her team at Farmer Jones Farm at The Chef’s Garden reference Klaviyo’s benchmarks regularly, and they love the monthly reports. 

“It’s always nice to see how much revenue we get from our emails,” she says. “We can see how much one list grew by, how much we had in sales from our campaigns, and how much from our flows.”

Image shows a Klaviyo monthly report.
Image source: Klaviyo

“Social is great,” she continues, “but we get the most of our revenue back from our emails.”

Getting started with Wix x Klaviyo

If you haven’t already started using Wix for your online store, here’s how to get started.

Step 1: Sign up for a Wix account and choose the right plan for your business. 

Step 2: Choose a template for your website and customize it so it reflects your brand’s visual identity. 

Step 3: Add your products and organize them into categories. 

Step 4: Set up payment options for your website, such as PayPal or a credit card processor. 

Step 5: Set up your shipping and tax settings.

Step 6: Test your website rigorously and thoroughly to make sure everything is working as you want it to. 

If you’re already using Wix and want to add Klaviyo, visit the Wix App Market to add Klaviyo to your Wix site.  

Step-by-step instructions to integrate Wix x Klaviyo

Once you’re up and running with Wix, to take full advantage of the power of Wix x Klaviyo, you’ll want to make sure your Wix account is fully integrated with Klaviyo. 

Here’s how:

Step 1: Sign up for a Klaviyo account and import or add subscribers to your lists.

Step 2: Once you’ve got your Klaviyo account set up, log in and click on your company or organization name in the bottom left-hand corner. 

Image shows a screen from a Klaviyo dashboard
Image source: Klaviyo Academy

Step 3: Click “Integrations.”

Step 4: Select “All Integrations” and search for Wix.

Step 5: Click “Add Integration.”

Image shows the Integrations page of a Klaviyo dashboard, for your ecommerce store.
Image source: Klaviyo Academy

Step 6: Enter your store URL in the box and click “Connect to Wix.”

Image shows the Klaviyo and Wix integration if you already have a Wix website.
Image source: Klaviyo Academy

Step 7: From there, you’ll be brought to your Wix account and prompted to log in, unless you are already logged in. 

Step 8: Once you’re logged in in Wix, review the permissions and click “Add to site” to be brought back into Klaviyo.

Step 9: Review your store URL setting to make sure that you’ve chosen the correct Wix account to integrate with Klaviyo.

Step 10: Decide if you want to enable Klaviyo’s “Active on Site” tracking and sign-up forms. If you do, leave the box checked that says “Automatically add Klaviyo onsite Javascript.” If you don’t, uncheck the box. 

Step 11: Check the setting “Add Wix email subscribers to a Klaviyo list.” Your customers who have opted in to email via your Wix site, during check-out or with a Wix footer form, will be automatically added to your Klaviyo lists that you select. 

Step 12: Choose a Klaviyo list from the dropdown menu, such as your newsletter list, that you want to add subscribers to. 

Image shows how to collect subscribers using Klaviyo and Wix
Image source: Klaviyo Academy
If you need to create a new list in Klaviyo:

Navigate to the “Lists + Segments” tab in the “Audience” dropdownClick “Create List/Segment”Name the list and assign any tagsClick “Create List”

Step 13: Click “Complete Setup.”

Step 14: After a loading screen, you should see a success message that reads, “Your Wix account is now connected to Klaviyo!”

Image shows a success message from the Klaviyo dashboard.
Image source: Klaviyo Academy

Additional resources

The perks of a deep integration

Klaviyo and Wix are so deeply integrated that once you are up and running with both, the benefits are significant. 

“Klaviyo really helps merchants win back a lot of the power that legacy advertisers like Facebook and Google have over customer data,” Alonso says. 

“Klaviyo lets you claw back that information to get closer to your customers. This makes it more of a consensual relationship, and hopefully one that will withstand the test of time.” 

Of course, in a bear market, retention is top of mind for marketers. Once someone has given you their email address, and bought your products more than once, it’s important to try to keep them engaged. 

Both Wix and Klaviyo set you up to do this in a way that’s relationship-building—not spammy or annoying. 

For instance, Sanicky uses the Wix platform to publicize Farmer Jones Farm’s restaurant events and shop items, and primarily to collect email addresses. She then uses Klaviyo to segment customers based on what they bought—a particularly effective strategy for such a seasonal business.

“We can see anyone who purchased certain items during our busiest seasons. If we’re having a slow week, I can send out an email on Wednesday and by the end of the week, we get more orders. We’ll send out a similar promotion at the end of the month with an incentive, and get more orders,” Sanicky explains. 

Remember: Aside from platform costs, email is a free channel. 

Alonso says, “Klaviyo sets merchants up with pre-built ready-made flows, intuitive design, and automations that really help merchants double down on email marketing as a channel while focusing on retention, which is huge in this climate.”

Learn more about Wix email marketing here.

He explains, “Wix merchants that are looking to grow in this post-cookies world can lean on the customer data capabilities that Klaviyo provides to hit their customers at the time, frequency, and cadence that they want.” 

“I love the flows,” Sanicky says. After implementing abandoned cart and welcome flows for both new orders and new email sign-ups, Farmer Jones Farm’s abandoned cart rate has dropped significantly. 

Image shows email campaigns from Farmer Jones
Image source: Farmer Jones

Farmer Jones Farm uses Klaviyo’s segmentation tools to give shipping updates to folks who have bought a specific box of produce. For example, if a customer buys a Valentine’s Day box for 2, the brand sends updates, like a shopping list of things they may want to add to the ingredients they’ve purchased.

Sanicky says, “Having email integrated with actual orders is really powerful.” 

Pre-built flows specially built for Wix users

Klaviyo also has pre-built flows specifically for Wix users in the flow library. 

To see and use these, you can:

  1. Sign in to Klaviyo and select the “Flows” tab.
  2. Click “Browse ideas” in the upper right corner. 
  3. Select “Wix” from the filter dropdown, next to the search bar. 

You can also filter for flows that use email only, SMS only, or both channels. 

Image shows a Klaviyo dashboard that indicates how to create a flow
Image source: Klaviyo Academy

Wix-specific flows in Klaviyo include:

  • Abandoned cart reminder
  • Customer winback
  • Cross-sell
  • Repeat purchase
Image shows the flows page within Klaviyo.
Image source: Klaviyo Academy

Data synced from Wix to Klaviyo

It’s easy to view your Wix data in Klaviyo.

Here’s how. In your Klaviyo account:

  1. Click on your company name in the bottom left hand corner.
  2. Click “Integrations.”
  3. Select “Wix” on the list of “Enabled Integrations.
  4. Select the “Data” tab at the top. 

Once you’ve completed these steps, you’ll see all the recent data that’s synced from Wix to Klaviyo, as well as a sync progress bar for your historical data sync. 

Data synced from Wix to Klaviyo includes:

  • Known site visitors
  • Email subscribers
  • Customer information from order events
  • Your Wix catalog

It also syncs data from purchase events such as:

  • Abandoned check-out
  • Placed order
  • Ordered product
  • Refunded order
  • Canceled order
  • Fulfilled partial order
  • Fulfilled order
Image shows recent data within the Klaviyo dashboard.
Image source: Klaviyo Academy

Events specific to profiles also sync from Wix to Klaviyo, giving you real-time updates on individual customers. 

Image shows a customer profile within the Klaviyo dashboard.
Image source: Klaviyo Academy

Customer information details sync from Wix to Klaviyo, too:

  • First name
  • Last name
  • Email address
  • Phone number 
  • City
  • Zip code

Catalog item details sync, as well. For more information about all the data that syncs from Wix to Klaviyo, and how to view it, check out our help center

Better together: Wix x Klaviyo can help you own your future

The economic uncertainty facing merchants and marketers this year is no reason to pause your marketing efforts. But it is an occasion to think strategically about the channels you put your money and energy into. 

Your website, email, and SMS channels are cost-effective, consensual ways to engage with your customers. 

Make the most of them. 

Own your future.
Try Klaviyo today
Annie McGreevy
Annie McGreevy
Senior editorial writer
Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.