A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Campaign strategy
5 creative St. Patrick’s Day marketing ideasFeb 3, 2026
St Patrick’s Day is a great opportunity to close Q1 with a spike in revenue. Here are 5 St Patrick’s Day email examples to kickstart your holiday campaign.
Campaign strategy
5 March Madness marketing ideas for 2026Feb 3, 2026
Looking for March Madness marketing ideas? Get 5 proven campaign ideas for 2026, plus real brand examples and omnichannel tips powered by AI.
Retention marketing
Use Klaviyo to its full potentialJan 29, 2026
Build a customer retention strategy in Klaviyo with a 5-step framework: use analytics to find churn risk, personalize experiences, and increase repeat revenue.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
Gmail is bringing Gemini to the inboxJan 12, 2026
Google is bringing Gemini AI directly into Gmail, changing how emails are summarized, prioritized, and acted on. Here’s what retail marketers need to know—and how to adapt.
Email marketing
7 best email marketing platforms for 2026Dec 19, 2025
Discover the best email marketing platform for ecommerce in 2026. Compare top tools for data, automation, personalization, and deliverability.
Email marketing
Use SMS to win back email subscribersDec 11, 2025
Learn how to use Klaviyo SMS, segmentation, and hybrid flows to re-engage lapsed email subscribers, boost deliverability, and drive higher retention.
Plan big wins with our 2026: Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2026: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
WhatsApp vs. SMSJan 29, 2026
Choosing between SMS and WhatsApp? This guide explains how to prioritize channels by regional usage, cost, and features not just pricing.
SMS marketing
How BIS SMS messages turn waitlists into revenueJan 29, 2026
Out-of-stock doesn’t mean lost revenue. Learn how back-in-stock SMS helps retention teams act on intent and convert waitlists in real time.
SMS marketing
A marketer’s guide to SMS short code lookupsJan 9, 2026
Learn how to perform a short code lookup, check availability, and register SMS short codes for your marketing campaigns. Step-by-step guide for marketers.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
5 creative St. Patrick’s Day marketing ideasFeb 3, 2026
St Patrick’s Day is a great opportunity to close Q1 with a spike in revenue. Here are 5 St Patrick’s Day email examples to kickstart your holiday campaign.
Campaign strategy
5 March Madness marketing ideas for 2026Feb 3, 2026
Looking for March Madness marketing ideas? Get 5 proven campaign ideas for 2026, plus real brand examples and omnichannel tips powered by AI.
Campaign strategy
11 Valentine’s Day marketing ideas for 2026Jan 7, 2026
Learn about 11 Valentine’s Day marketing ideas that can boost Q1 revenue and gather customer data to take you into the rest of the year.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.