A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Campaign strategy
7 Christmas marketing ideas to brighten your year-end salesOct 19, 2026
Plan your 2026 holiday season with 7 Christmas marketing ideas for email, texting, and social, with real brand examples and AI prompts you can use today.
Personalization strategy
4 data silos that hurt enterprise brands + how to fix themOct 19, 2026
Thrivelia founder Trayan Histrov breaks down 4 data silos that hurt enterprise brands, from identity drift to attribution chaos, and how one profile fixes them.
Klaviyo news
Klaviyo partners with Atlassian Williams F1 TeamOct 19, 2026
Klaviyo is the Official B2C CRM Partner of Atlassian Williams F1 Team from 2027. See how Williams will use AI and fan insights to bring fans closer to the team.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
7 best email marketing platforms for 2026Oct 12, 2026
Discover the best email marketing platform for ecommerce in 2026. Compare top tools for data, automation, personalization, and deliverability.
Email marketing
12 abandoned cart email best practices, with examplesOct 6, 2026
Bring shoppers back with these 12 abandoned cart email best practices and examples from real B2C brands. Refine your abandoned cart flow with Klaviyo.
Email marketing
8 email subject line best practices, with real examplesSep 29, 2026
Learn how to write email subject lines that increase open rates. Get real email subject line examples and expert tips to optimize your email campaigns.
Plan big wins with our 2026: Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2026: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
8 RCS use cases for Klaviyo flowsSep 29, 2026
See 8 RCS messaging examples from real DTC flows, from welcome carousels to win-back. Learn when RCS beats plain SMS and what to know before your first send.
SMS marketing
4 BFCM lessons from Memorial Day SMS campaignsAug 20, 2026
See what 4 brands' Memorial Day SMS, RCS, and WhatsApp tests reveal about the offers, sends, and channels that will actually work for BFCM 2026.
SMS marketing
Cyber Monday SMS tipsJun 17, 2026
Send smarter, not more. Get 13 Cyber Monday SMS tips, from RCS shoppable messages to espresso shot segmentation, that convert when every credit counts.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
7 Christmas marketing ideas to brighten your year-end salesOct 19, 2026
Plan your 2026 holiday season with 7 Christmas marketing ideas for email, texting, and social, with real brand examples and AI prompts you can use today.
Campaign strategy
8 Hanukkah marketing ideas for 2026Oct 7, 2026
Hanukkah starts Dec. 4 this year. Get 8 Hanukkah marketing ideas, from AI search to vibe marketing, with brand examples you can try before the first candle.
Campaign strategy
6 Thanksgiving marketing ideas for 2026, beyond the discountOct 5, 2026
1 in 4 consumers make most holiday purchases in November. See 6 Thanksgiving marketing ideas that build loyalty before BFCM, with real brand examples.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.