Our 5 Favorite April Fools Day Emails

April Fools Day Emails

We did a rundown of our five favorite emails that Klaviyo customers sent on April Fools’ Day. Holidays, no matter how minor, are always a great time to get creative and have some fun with your email marketing. Check out the emails below for inspiration!

1. Waves Gear


April Fools Day Emails

Waves’ April 1st email was a bit of a risky one, but if you read the text you’ll quickly notice that, luckily, this was an April Fools’ joke and Waves isn’t actually closing. They followed this email with another one calling their own bluff, but I’m sure they gave some customers a good scare!

2. Tipsy Elves

April Fools Day Emails

Unfortunately (or fortunately, depending on your taste in fashion), Tipsy Elves isn’t actually collaborating with Kanye West.

3. ThirdLove

April Fools Day Emails

ThirdLove took April 1st as an opportunity to showcase both their beautiful products and some adorable dogs.

4. Homage

April Fools Day Emails

With the upcoming election on everyone’s minds, Homage’s April Fools’ joke is incredibly timely. The copy is great because if mimics the content of a campaign letter, but once you scroll down it’s obvious that the email is talking about retired football quarterback Bernie Kosar, Bernie Sanders.

5. Karmaloop

April Fools Day Emails

Karmaloop’s April Fools’ email is especially great because it shows how well they know their audience. For those of you who aren’t familiar with Pepe the Frog, it’s a popular Internet meme on Instagram and Twitter. While someone you pull off the street might not get the joke, the majority of Karmaloop’s audience did.

April Fools’ day is a great time to take advantage of other national events that are taking place simultaneously. If you take a bit of a risk with your joke, like Waves did, just be sure to let your subscribers know that you are, in fact, joking.

Which of these emails is your favorite? Let me know in the comments.


By the data: 3 coupon takeaways that will make you money



Email Audit for Nonprofits



Use Rapid Segmentation To Find Opportunities


.yuzo_related_post img{width:260px !important; height:250px !important;}
.yuzo_related_post .relatedthumb{line-height:16px;background: !important;color:!important;}
.yuzo_related_post .relatedthumb:hover{background:#ffffff !important; -webkit-transition: background 0.2s linear; -moz-transition: background 0.2s linear; -o-transition: background 0.2s linear; transition: background 0.2s linear;;color:!important;}
.yuzo_related_post .relatedthumb a{color:#323b43!important;}
.yuzo_related_post .relatedthumb a:hover{ color:}!important;}
.yuzo_related_post .relatedthumb:hover a{ color:!important;}
.yuzo_related_post .yuzo_text {color:!important;}
.yuzo_related_post .relatedthumb:hover .yuzo_text {color:!important;}
.yuzo_related_post .relatedthumb{ margin: 0px 0px 0px 0px; padding: 5px 5px 5px 5px; }

jQuery(document).ready(function( $ ){
//jQuery(‘.yuzo_related_post’).equalizer({ overflow : ‘relatedthumb’ });
jQuery(‘.yuzo_related_post .yuzo_wraps’).equalizer({ columns : ‘> div’ });

Back to Blog Home
Get email marketing insights delivered straight to your inbox.