Capitalize on key ecommerce dates

Your guide to selling all year

Celebrate the moments that matter most to your customers with email and SMS campaigns for every holiday.

The biggest ecommerce holiday events of 2024

Staying up-to-date on holidays and seasonal events is daunting. And it only takes one missed opportunity to realize you could’ve better prepared your marketing strategy—before the moment passes you by.

So make sure you never get another email from your top competitor advertising the perfect seasonal promotion that you forgot about.

Discover the holidays that see the highest consumer spending on the ecommerce marketing calendar, plus find tips and examples to help make a lasting impression in your subscribers’ inboxes.

What to expect

Q1 holidays: for starting the new year off right

From January through March, most US consumers are weathering the cold winter weather. Give them something to look forward to with email and SMS messages that brighten their spirits for Valentine’s Day, St. Patricks Day, and more.

February 14: Valentine's Day

11 Valentine’s Day marketing ideas to make your customers fall in love your brand

March 17 - April 8: March Madness

4 tips to make a game plan that will win March Madness email marketing

March 17: St. Patrick's Day

20 creative St. Patrick’s Day email examples that’ll have you seeing green

Q2 holidays: for defrosting customer affinity for your brand

From April through June, spring is blossoming. Help warm up your customers’ inboxes with light and bright marketing messages for Mother’s Day, Father’s Day, and more.

April 1: April Fool's Day

8 April Fools’ Day email ideas that’ll have you laughing all the way to your revenue goals

May 12: Mother's Day

The Mother’s Day email campaign guide on how to honor all moms with empathy

May 27: Memorial Day

Memorial Day email marketing and SMS best practices + 21 brand examples

June 16: Father's Day

Don’t leave dads behind: 15 tips + examples for Father’s Day email campaigns

Q3 holidays: for when consumers are OOO

From July through September, summer is in full swing. Match your customers’ playful and carefree energy with holiday campaigns for 4th of July, back-to-school season, and more.

July 4: Independence Day

4th of July email and SMS marketing tips to revolutionize your revenue

July: Amazon Prime Day

How to create marketing momentum around Prime Day—without Amazon

August + September: Back to school

15 lessons to help you ace your back-to-school email marketing campaigns

September 2: Labor Day

15 Labor Day email and SMS marketing examples to capture your customers’ attention

Q4 holidays: for ensuring you meet all your goals

From October to December, consumers are going all out on holiday shopping. Spend this time focusing on how you’ll make Black Friday Cyber Monday the best one yet for your brand.

October 31: Halloween

So good it’s spooky: 15 bewitching Halloween email + SMS marketing ideas

November 28 - Dec 2: Cyber Weekend

15 real Black Friday Cyber Monday email campaign examples and results

Sell all year round with the ultimate marketing automation platform to power all of your email and SMS campaigns