SMS marketing

SMS marketing is quickly emerging as a tablestake for ecommerce brands looking to grow their customer lifetime loyalty, and their owned marketing revenue. And while SMS messages are short, the time you spend on perfecting your team's SMS strategy shouldn't be.

Featured sms marketing articles

SMS marketing
Jun 20, 2024
Effective SMS marketing strategy for all

Your blueprint for building a strong SMS marketing strategy. Start with basics, progress as you scale, and excel with advanced tactics with Klaviyo.

SMS marketing
Apr 23, 2024
13 SMS marketing best practices from the experts

Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalized campaigns.

SMS marketing
May 1, 2023
10 SMS integrations to un-silo SMS marketing

SMS marketing should be part of your larger marketing funnel. Here are 10 SMS integrations that make it possible.

SMS marketing articles

SMS marketing
Dec 11, 2024
What is revenue per recipient (RPR)?

Learn the importance of revenue per recipient (RPR)—and how to optimize your marketing strategy to boost this important metric.

SMS marketing
Dec 10, 2024
How to conduct an audit of your SMS program

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

SMS marketing
Nov 8, 2024
Boost performance by merging email + SMS

Learn from top brands how combining your email and SMS marketing platforms can create powerful synergies to boost your marketing efforts.

SMS marketing
Nov 7, 2024
8 New Year’s marketing ideas & examples

New Year’s email and SMS marketing helps you connect with customers during the festivities. Learn how these ideas can elevate your seasonal marketing efforts.

SMS marketing
Oct 31, 2024
What's new in Klaviyo Q4 2024

Learn more about our highly requested Q4 product releases including updates to segment builder, enhanced email AI, and automated conversations.

SMS marketing
Oct 24, 2024
How iOS 18 will affect your relationships across channels

Learn how iOS 18’s Apple Intelligence and inbox updates impact your email, SMS, and push marketing. See how to adapt and keep strong subscriber relationships.

SMS marketing
Oct 24, 2024
RCS explained

Mobile messaging is getting a major upgrade and marketers should take note. Learn what RCS offers and what Klaviyo is developing to support RCS.

SMS marketing
Oct 22, 2024
8 BFCM promo ideas worth trying in 2024

Check out our list of Black Friday/Cyber Monday promotional sales ideas. Learn why strategies like influencer partnerships or FOMO deals are worth trying.

SMS marketing
Oct 18, 2024
The ultimate last-minute BFCM checklist

For marketers who want to double check BFCM marketing readiness, here is a checklist you can use to ensure you generate more revenue.