SMS marketing

SMS marketing is quickly emerging as a tablestake for ecommerce brands looking to grow their customer lifetime loyalty, and their owned marketing revenue. And while SMS messages are short, the time you spend on perfecting your team's SMS strategy shouldn't be.

Featured sms marketing articles

In stacked capital letters on the left side of a salmon-colored backdrop, copy outlined in white reads, "crawl, walk, run." In smaller white font on the right side, copy reads, "launching an SMS marketing strategy."
SMS marketing
Jun 20, 2024
Effective SMS marketing strategy for all

Your blueprint for building a strong SMS marketing strategy. Start with basics, progress as you scale, and excel with advanced tactics with Klaviyo.

Profile photo of author Tiff Regaudie
Tiff Regaudie
17min read
In lemon font on a dark tan background, stacked capital letters in the upper right corner of the image read, "13 tips to boost SMS engagement now." Below that in smaller black font, copy reads, "SMS best practices." In the lower left corner of the image is an illustration of a marketing text on someone's phone, next to a flowchart of steps in the back end of Klaviyo for sending the text to the consumer.
SMS marketing
Apr 23, 2024
13 SMS marketing best practices from the experts

Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalized campaigns.

Profile photo of author Alexandra McPeak
SMS marketing
May 1, 2023
10 SMS integrations to un-silo SMS marketing

SMS marketing should be part of your larger marketing funnel. Here are 10 SMS integrations that make it possible.

Profile photo of author Jessica Schanzer

SMS marketing articles

Image has text that reads "SMS segments: to increase engagement and drive purchases"
SMS marketing
Jul 25, 2024
9 SMS segments to set up yesterday

There are many ways to engage in targeted segmentation for your sms lists. Learn how groupings like VIP subscribers and high intent shoppers can drive conversions.

Profile photo of author Savannah Mazola
SMS marketing
Jul 24, 2024
Q&A: Inside Helen of Troy's switch to Klaviyo

We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.

Profile photo of author Mae Rice
Mae Rice
10min read
Image has large white text that reads OMNICHANNEL TACTICS TO DRIVE SALES
SMS marketing
Jul 23, 2024
BFCM omnichannel tactics to drive sales

Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.

Profile photo of author Annie McGreevy
Annie McGreevy
10min read
SMS marketing
Jul 12, 2024
9 Labor Day email marketing examples

Discover top Labor Day email & SMS marketing ideas with expert tips and brand examples from FabuLuxe, Duluth Pack, and more. Boost your holiday campaigns today.

Profile photo of author Emily Riedy
Emily Riedy
11min read
SMS marketing
Jul 11, 2024
Leading brands use Klaviyo AI for marketing success

4 companies utilized Klaviyo’s ai capabilities to optimize their performance. Learn how they used tools like generative ai and predictive analytics to see growth.

Profile photo of author Annie McGreevy
On the right, a person wearing glasses with their grey hair tied back and an orange scarf draped over their shoulder holds a cup of coffee in one hand and their phone in the other. They are looking down at their phone and smiling. On the left, light lavender font on a darker lavender background reads "BFCM SMS marketing plan: steps that make subscribers happy to place an order."
SMS marketing
Jul 8, 2024
2024 Black Friday Cyber Monday SMS marketing guide

Enhance your Black Friday Cyber Monday SMS marketing campaigns. Discover our top steps, pro tips, and examples to enhance your BFCM strategy.

Profile photo of author Emma Stenhouse
Emma Stenhouse
14min read
SMS marketing
Jun 25, 2024
SMS marketing speeds time to purchase

Discover how you can leverage SMS marketing to speed up time to purchase and build a strategy that increases revenue and brand loyalty.

Profile photo of author Meaghan Kiely
Meaghan Kiely
7min read
In stacked capital letters on the left side of a salmon-colored backdrop, copy outlined in white reads, "crawl, walk, run." In smaller white font on the right side, copy reads, "launching an SMS marketing strategy."
SMS marketing
Jun 20, 2024
Effective SMS marketing strategy for all

Your blueprint for building a strong SMS marketing strategy. Start with basics, progress as you scale, and excel with advanced tactics with Klaviyo.

Profile photo of author Tiff Regaudie
Tiff Regaudie
17min read
SMS marketing
Jun 17, 2024
100+ SMS & text marketing stats to know in 2024

Uncover SMS marketing statistics: learn about optimal text frequencies, the top message types to drive conversions, and more text marketing stats with Klaviyo.

Profile photo of author Tiff Regaudie
Tiff Regaudie
11min read