6 SMS Strategies to Connect With Your Customers

SMS marketing strategies

Most people appear glued to their smartphones with them always nearby, if not in hand.

This kind of connectedness makes SMS an ideal strategy for getting key information directly to your subscribers and customers. We already know how critical it is to send relevant, personalized emails. When we think about how instant and personal a text message is, it shows how important it is to create equally amazing experiences through SMS.

But how do you collect phone numbers in addition to email addresses? What do you offer your subscribers? How do you send both text messages and emails to subscribers without over-sending?

All these questions can make it difficult to know how to get started. That’s why we’re highlighting six impactful strategies for quickly implementing an SMS strategy for your brand.


1 | Discounts and sales

The most popular way to incorporate SMS into your marketing strategy is to invite your site visitors to subscribe to be the first to hear about sales and other promotions. Your biggest fans will want to be in the know when it comes to large sales like this, so it’s a great idea to provide subscribers a first look at these offers in exchange for their phone number.

Running a flash sale? Offering a specific discount on your newest collection? Send an SMS informing your subscribers of the sale’s launch, which products or collections are included, and when the sale will end.


2 | New product releases

Another way to communicate with your subscribers through SMS is by notifying them of your newest products or collections. This is especially impactful for brands who keep limited inventory and tend to sell out during new product launches as it encourages your subscribers to opt-in to SMS in order to be the first to know.

You can apply this strategy to let your customers know what’s coming soon and to send them an alert when the new arrivals drop. This way your SMS subscribers can immediately head to your site to start shopping.

3 | Event promotion

If your brand normally hosts or participates in in-person events like trade shows or, currently, virtual events like webinars, SMS is a great way to promote them. You can easily direct subscribers to a registration page and even use SMS as a way to remind registrants of your event when the day arrives.

Once we’re able to host and attend physical events again, you could use location-based segmentation to find those who live nearby. This ensures you’re only sending relevant information to your subscribers. For virtual events, you could also use location-based segmentation to send to select customers based on the time zone of the event.


4 | Post-purchase follow-up

Following up with any customers who have recently purchased is another great way to implement SMS.

Does your product require special care or assembly instructions? Send that information directly to your customers through SMS when they purchase a specific item or collection.

No special instructions? We all get impatient while waiting for an exciting delivery. Keep your customers informed on their shipping status so they can run out to the mailbox as soon as it arrives.


5 | VIP/loyalty program

If SMS is new for your brand, you can always start by messaging to a smaller portion of your subscribers by targeting your VIPs.

Whether you already have a VIP program in place or you’re looking to get one started, rewarding your top customers and fostering brand loyalty is an effective way to utilize SMS.

Thank your customers who have reached VIP status, give your VIPs first access to new products and collections, or offer them special or extended discounts.

6 | Back in stock notifications

Once you’ve succeeded at informing your SMS subscribers of your new product releases, you may end up seeing your popular items running out of stock. Additionally, during this time, many merchants are experiencing supply chain issues that limit the amount of inventory they’re able to order and offer to their customers, which causes them to run out of stock.

Have no fear—you can have your subscribers opt-in to receive an SMS notification as soon as it’s back in stock. You can even use this strategy alongside your VIP program by sending a text to your VIPs a few hours before the rest of your subscriber list.

Final Thoughts

As a marketer, you have the opportunity to select from a variety of strategies when launching SMS. Think about the different elements of your business, like your promotional offers, event schedule, and upcoming product releases, to uncover the best place to begin.

Regardless of the specific strategy you choose, the key to a successful SMS program is keeping your messaging personalized and relevant to your audience and their specific interests. By doing so, you’ll be building valuable and lasting relationships with your customers.

Looking for more ways to incorporate SMS into your marketing strategy? Read up on these tips to help build deeper relationships with your customers.

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