Ecommerce SMS benchmarks by industry

Are you keeping pace with your competitors? Use Klaviyo’s SMS marketing benchmarks from Q122 to compare, and come back next quarter to see updated numbers.

 

SMS marketing benchmarks by industry for Q122

With more than 10K active SMS customers, Klaviyo’s ecommerce SMS benchmarks are some of the industry’s most reliable. Dig into these averages across the Klaviyo platform to see where you stand.

Ecommerce SMS benchmarks inclusive of all industries

SMS benchmarks by industry for Q122

Apparel & accessories SMS benchmarks

Apparel and accessories SMS benchmarks for Q122

Automotive SMS benchmarks

Automotive SMS benchmarks for Q122

Electronics SMS benchmarks

Electronics SMS benchmarks for Q122

Food & beverage SMS benchmarks

Hardware & home improvement SMS benchmarks

Home improvement SMS benchmarks for Q122

Health & beauty SMS benchmarks

Health & beauty SMS benchmarks for Q122

Home furnishings SMS benchmarks

Home furnishings SMS benchmarks for Q122

Jewelry SMS benchmarks

Jewelry SMS benchmarks for Q122

Mass merchant SMS benchmarks

Mass merchant SMS benchmarks for Q122

Office supplies SMS benchmarks

Office supplies SMS benchmarks for Q122

Specialty SMS benchmarks

Specialty SMS benchmarks for Q122

Sports & outdoors SMS benchmarks

Sports & outdoors SMS benchmarks for Q122

Toys & hobbies SMS benchmarks

Toys & hobbies SMS benchmarks for Q122
  • All up benchmarks

  • Apparel & accessories

  • Automotive

  • Electronics

  • Food & beverage

  • Hardware & home improvement

  • Health & beauty

  • Home & garden

  • Jewelry

  • Mass merchant

  • Office supplies

  • Specialty

  • Sporting goods

  • Toys & hobbies

Industry
  • All up benchmarks
  • Apparel & accessories
  • Automotive
  • Electronics
  • Food & beverage
  • Hardware & home improvement
  • Health & beauty
  • Home & garden
  • Jewelry
  • Mass merchant
  • Office supplies
  • Specialty
  • Sporting goods
  • Toys & hobbies

Go deeper

Get started with SMS in 6 steps

Unified customer communications across email and SMS are vital for giving customers an unparalleled brand experience (and not annoying them). But building this integrated communications program can give brands pause: Where do you start? How do you think through it? And will it be compliant?

Klaviyo has put together a 6-step program for launching your SMS marketing program strategically—and quickly—to see ROI fast. It’s what more than 10K Klaviyo SMS customers used to get started—and it’s yours, for free.

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