Opens and clicks are great—but only if they lead to actual sales. With Klaviyo, you get the detailed data and tried-and-true personalization tools that turn email campaigns and automations into dollar signs. And the best part—we make it all easy.
Successful emails deliver the most relevant content to a customer at the right time—which is why our segmentation tool is so incredibly powerful.
You can easily engage with your customers based on how they interact with your brand, automatically sending everything from abandoned cart emails to product recommendations based on past purchases.
Pre-built templates, one-click branding, and a simple drag-and-drop editor make it easy to create campaigns, automated flows, and transactional emails. Even better—every template uses data-backed best practices for maximum engagement.
Plus, you can do some pretty nifty stuff, like create reusable sections, dynamic content, and add background images behind text—all without a single line of code.
We’re the only platform that shows you how your marketing is doing compared to others like you in your industry. With our built-in benchmarks, you can see how your welcome series open rates stack up, or how your abandoned cart clicks compare to the competition.
Knowledge is power. Use this power for growth.
Smart email marketing depends on the technology that surrounds it. With the Klaviyo customer platform, you get the detailed data you need for hyper-personalization, the learnings to allow you to reach new goals, and multiple channels to seamlessly go beyond email for your marketing strategy (SMS, anyone?).
Automated flows keep you top of mind at the right times.
Ready-made sign-up forms grow your lists with customer info, SMS consent, and more.
Out-of-the-box reports built for ecommerce make it easy to measure success.
Built-in best practices for high deliverability and compliance leave you worry-free.
Campaigns are one-time sends perfect for the customers most likely to engage and buy.
AI features like A/B testing and predicted lifetime value set you up for the next win.