Your smarter email marketing partner

Pre-built automations, advanced segmentation, AI-driven insights, multichannel coordination—all driving more sales for you.

The proof is in the ROI

63x average ROI on Klaviyo email

Klaviyo makes your emails work harder for you. How? Data.

Using your rich history of customer data, Klaviyo’s real-time segmentation and personalization lift your brand up above the noise of basic mass emails, so you can meaningfully connect with—and convert—customers.

And it doesn’t stop at email. With Klaviyo, all your various data sources and marketing channels work seamlessly with each other, so you can give customers what they want, when and where they want it.

AI and analytics

Improve performance faster with AI and benchmarks

Intelligence drives success. Klaviyo AI and robust reporting ensure that your email marketing is not just effective, but exceptional.

  • Product recommendations: Dynamically add product recs to emails based on browsing history, past purchases, customer likes, and more.
  • Email + Segments AI: Simply describe what you want, and AI will craft segments and blocks of email content in seconds.
  • A/B testing made simple: Easily test various campaign elements, from content to design, to deliver the best version.
  • Predicted customer attributes: Segment or personalize emails based on predicted lifetime value, order date, and churn risk.
  • Reporting and benchmarks: Gain a competitive edge with in-depth analysis, from granular, audience-level insights to personalized industry benchmarks.

Create captivating, high-conversion emails at scale

Intuitively designed templates give your emails a professional edge from the start. The template editor is built for both beginners and experts, ensuring ease, precision, and versatility.

  • Show/hide logic to show certain segments specific content
  • Reusable sections that stay consistent across all templates, for easy mass-updates
  • Mobile-optimized templates and settings to control how emails look across devices
  • Custom HTML/CSS to upload existing templates or code new ones from scratch
Klaviyo's template library, filterable by template type (basic, deals, confirmations, outreach, etc.) and layout (1, 2, or multi column)

Brands are earning more revenue with Klaviyo

Send one-off campaigns that one-up your rivals

Goodbye, generic blasts. Hello, hyper-targeted campaigns. With Klaviyo’s advanced segmentation capabilities, your emails can reach the exact audience segment they’re designed for.

  • Segment right on target. Reach your ideal customers by pulling in real-time and historical data from 350+ integrations.
  • Find the perfect look. Klaviyo templates include dozens of campaign-specific options: promos, newsletters, individual holidays, and more.
  • Optimize your send time. Klaviyo learns the best time of day to deliver emails for maximum engagement.
  • Prevent accidental over-communication. Klaviyo can automatically skip recipients who you’ve messaged recently, while ensuring that priority emails still go out as planned.
A cross-sell segment in Klaviyo targeting people who ordered high-rise jeans in the last 60 days. It powers an email suggesting a blazer.

Branch out into more advanced, more profitable automated flows

Build a completely unique flow from scratch, or start with tons of built-in essentials: welcomes, browse/cart reminders, in-stock and price-drop alerts, shipping updates, post-purchase followups… and many, many more.

Things really take off when you split flows into distinct messages for distinct audiences. For instance:

  • Browse reminder: frequent vs. sporadic views
  • Cart reminder: high vs. low order value
  • Offers: high vs. low predicted CLV
  • Upsell/cross-sell: split by order frequency
  • Thank you: new vs. returning customers

It’s impossible to list everything that’s possible with Klaviyo. Odds are, if you can think it, you can build it.

A Klaviyo flow that triggers an email 4 hours after people view a product. People who viewed 3+ sunglasses collections get a specific email.
A collage of various email designs made with Klaviyo's template editor.
Scale your business with precision email marketing
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Additional email marketing resources

Email marketing FAQ

Email marketing is a direct marketing channel that uses email to send commercial messages about your business’s products, services, sales, or updates to your customers.