60+
pre-built automations: cart and browse reminders, in-stock alerts, and more
Email marketing
Ecommerce brands use Klaviyo to increase the ROI of their email marketing
With Klaviyo, you can track every click and purchase to optimize your campaigns and increase your revenue. Join the thousands of successful ecommerce brands who trust Klaviyo to skyrocket their email marketing ROI.
Explore the Klaviyo email marketing platform
Why Klaviyo for email?
Send highly personalized emails that drive revenue and build loyalty.
Automations
Build flows for every touchpoint, moving customers through the funnel.
Campaigns
Promote sales events, announce new products, send newsletters, and more.
Lists
Grow a compliant and segmented email list to connect with more customers.
Segmentation
Drive more revenue with hyper-relevant campaigns powered by real-time data.
Benchmarks
Learn how your KPIs stack up to peers. Get step-by-step guidance to improve.
80+
customizable templates: newsletters, new products, sales, holidays, and more
52%
average open rate for automated emails
$14 billion
online store revenue driven by Klaviyo email and SMS automations in 2022
Free email marketing courses for all levels
Klaviyo 101
How to set up your account and integrate with your online store
Email design
Best practices, how to use the email editor, and content strategy
Automated flows
Creating triggered emails throughout the customer journey
Acquisition strategy
Growing engaged customer lists for better deliverability and ROI
Customer lifetime value
Using CLV (past & predicted) for targeting and acquisition
Unify your data for more powerful email marketing
Connect your online store
Klaviyo seamlessly integrates with major ecommerce platforms.
Integrate your tech stack
Automate workflows with top tech tools like Google Ads, Recharge, Gorgias, Okendo, and hundreds more.
Build custom solutions with APIs
Klaviyo’s thriving developer community is using new APIs to programmatically access Klaviyo and speed up development.
Moving to Klaviyo has revolutionized our email marketing and simplified my life as a developer. Robust A/B testing tools have improved our email campaign response rates by 33%. And we’ve finally been able to automate our back-in-stock flow, including coupons, eliminating a bunch of custom code and manual labor.”
Expert support for your email marketing strategy
Go deep on the details
Our comprehensive help center shows exactly how to do it all.